Advertising Effectiveness Bibliography
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Advertising Effectiveness Bibliography
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Author : David Corkindale
language : en
Publisher:
Release Date : 1975
Advertising Effectiveness Bibliography written by David Corkindale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Advertising categories.
Advertising Effectiveness An Exhaustive Bibliography
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Author :
language : en
Publisher:
Release Date :
Advertising Effectiveness An Exhaustive Bibliography written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
How To Increase Advertising Effectiveness
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Author : Richard D. Crisp
language : en
Publisher:
Release Date : 2012-08-01
How To Increase Advertising Effectiveness written by Richard D. Crisp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-01 with categories.
Measuring Advertising Effectiveness
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Author : Darrell Blaine Lucas
language : en
Publisher: Facsimiles-Garl
Release Date : 1985
Measuring Advertising Effectiveness written by Darrell Blaine Lucas and has been published by Facsimiles-Garl this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Measuring Payout
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Author :
language : en
Publisher:
Release Date : 1973
Measuring Payout written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Advertising categories.
Advertising Works
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Author :
language : en
Publisher:
Release Date :
Advertising Works written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Measuring Advertising Effectiveness
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Author : William D. Wells
language : en
Publisher: Psychology Press
Release Date : 2014-03-05
Measuring Advertising Effectiveness written by William D. Wells and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
How Advertising Works
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Author : John Philip Jones
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1998-06-17
How Advertising Works written by John Philip Jones and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-17 with Business & Economics categories.
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
Advertising Works 11
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Author : Tim Broadbent
language : en
Publisher:
Release Date : 2000
Advertising Works 11 written by Tim Broadbent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.