Advertising In Our Economy
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Advertising In Our Economy
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Author : Neil H. Borden
language : en
Publisher:
Release Date : 1945
Advertising In Our Economy written by Neil H. Borden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945 with categories.
Advertising In Our Economy
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Author : Neil Hopper Borden
language : en
Publisher:
Release Date : 1949
Advertising In Our Economy written by Neil Hopper Borden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Advertising categories.
Advertising In Our Economy
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Author : Neil Hopper Borden
language : en
Publisher: Ayer Company Pub
Release Date : 1978-12-01
Advertising In Our Economy written by Neil Hopper Borden and has been published by Ayer Company Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978-12-01 with categories.
The Economic Implications Of Advertising Rle Advertising
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Author : Otto John Firestone
language : en
Publisher: Routledge
Release Date : 2013-05-02
The Economic Implications Of Advertising Rle Advertising written by Otto John Firestone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-02 with Business & Economics categories.
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Advertising In Our Economy
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Author : Neil Hopper Borden
language : en
Publisher:
Release Date : 1978
Advertising In Our Economy written by Neil Hopper Borden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Advertising categories.
Advertising And The Marketplace
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Author : Pepall, Lynne
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-07-31
Advertising And The Marketplace written by Pepall, Lynne and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-31 with Business & Economics categories.
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.
Advertising In Developing And Emerging Countries
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Author : Emmanuel C. Alozie
language : en
Publisher: CRC Press
Release Date : 2016-03-23
Advertising In Developing And Emerging Countries written by Emmanuel C. Alozie and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-23 with Business & Economics categories.
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
The Economics Of Advertising Rle Advertising
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Author : Frederic Wilfred Taylor
language : en
Publisher: Routledge
Release Date : 2013-05-02
The Economics Of Advertising Rle Advertising written by Frederic Wilfred Taylor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-02 with Business & Economics categories.
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
The Economic Effects Of Advertising
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Author : Neil Hopper Borden
language : en
Publisher: New York : Arno Press
Release Date : 1976
The Economic Effects Of Advertising written by Neil Hopper Borden and has been published by New York : Arno Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
The Economic Implications Of Advertising
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Author : O. J. Firestone
language : en
Publisher:
Release Date : 1967
The Economic Implications Of Advertising written by O. J. Firestone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Advertising categories.