Advertising Prices And Consumer Reaction
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Advertising Prices And Consumer Reaction
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Author : John M. Scheidell
language : en
Publisher:
Release Date : 1978
Advertising Prices And Consumer Reaction written by John M. Scheidell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
The Effect Of Advertising And Display
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Author : Robert East
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-20
The Effect Of Advertising And Display written by Robert East and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Business & Economics categories.
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.
Competitive Advertising And Pricing In Duopolies
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Author : John R. Hauser
language : en
Publisher: Forgotten Books
Release Date : 2015-06-11
Competitive Advertising And Pricing In Duopolies written by John R. Hauser and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-11 with Business & Economics categories.
Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis Consumers choose from among those brands they consider relevant. Advertising spending influences whether consumers consider brands as relevant. Firms set advertising and price and react, re-react, etc., until an equilibrium is reached. We demonstrate how advertising affects the price equilibrium, how price affects the advertising equilibrium, and how external factors affect both. We show how the ability to anticipate competitive response affects advertising strategies and profits and we compare the competitive formulation to a noncompetitive formulation. The analysis is compatible with an evaluation cost theory of consumer behavior. We examine empirical support for the theories. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Consumer Behaviour And Advertising Management
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Author : Matin A. Khan
language : en
Publisher: New Age International
Release Date : 2007-12
Consumer Behaviour And Advertising Management written by Matin A. Khan and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12 with Advertising categories.
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
Consumer Response To Price
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Author : Jacob Jacoby
language : en
Publisher:
Release Date : 1976
Consumer Response To Price written by Jacob Jacoby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Consumers categories.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Advertising Intensity In Consumer Goods Marketing
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Author : Paul Farris
language : en
Publisher:
Release Date : 1976
Advertising Intensity In Consumer Goods Marketing written by Paul Farris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Advertising categories.
From the Abstract: The goal of this thesis is to provide insight into the reasons some consumer goods businesses advertise their products more intensely than do others. More specifically, the aim is to identify those factors which account for the variations in advertising/sales ratios with respect to many different variables as opposed to using only a few different expanatory factors ... The final chapters discuss three major areas for extending and applying the results. These areas are 1) managerial decisions about advertising budgets, 2) market and consumer research into the effects and effectiveness of advertising expenditures, and finally, 3) public policy questions about excessive rates of advertising.
Green Advertising And The Reluctant Consumer
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Author : Kim Sheehan
language : en
Publisher: Routledge
Release Date : 2016-01-08
Green Advertising And The Reluctant Consumer written by Kim Sheehan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Measuring The Effect Of Advertising
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Author : David R. Corkindale
language : en
Publisher: Lexington Books
Release Date : 1975
Measuring The Effect Of Advertising written by David R. Corkindale and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Will They Pay For It A Conceptual Framework For Analyzing Consumer Responses To Pricing Decisions Regarding The Online Distribution Of Digital Content
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Author : Lucian Morariu
language : en
Publisher: GRIN Verlag
Release Date : 2008-04-14
Will They Pay For It A Conceptual Framework For Analyzing Consumer Responses To Pricing Decisions Regarding The Online Distribution Of Digital Content written by Lucian Morariu and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-14 with Business & Economics categories.
Diploma Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Mannheim (Lehrstuhl für Allgemeine BWL und Marketing I), language: English, abstract: No other electronic medium - in fact, no other medium at all - has become a mass medium as fast as the Internet did. At the beginning of 2008, there were more than 1.3 Billion users online, which accounts for roughly one fifth of the world population. Historically, the Internet has been conceptualized as a means of communication. Realizing its potential, however, it was soon used for commercial purposes as well. In addition to that, there is a third major area that has long been a major pillar of Internet usage: content. Much of the tremendous growth of the Internet over the past decade can be explained by the fact that, apart from fees for the usage of bandwith, content and other services on the Internet have usually been offered for free, typically financed by revenues from online advertising. Faced with the burst of the Internet bubble and the sales from Internet advertising breaking away, however, online companies started looking for alternative ways of generating revenues. One of the most obvious options was to start charging consumers directly for the content offered to them, which was a rather significant paradigm shift. The picture emerging today is twofold: On the one hand, online consumers who have grown accustomed to free services and content find the prospect of having to pay for those rather appalling. On the other hand, there is evidence that there is at least some degree of willingnes to pay for digital content among online consumers. These controversial findings show that there is still a lot to be learned about business models, pricing strategies, and consumer attitudes towards paid content. It seems as if online consumers are definitely willing to pay for content under certain circumstances, yet there is much confusion about what these circumstances are exactly. As a result, there is apparently a great need for understanding online consumers' behavior and attitudes better in order to make more accurate decisions about when and how to put a price tag on digital content online. This book intends to bridge this gap. However, the focus of is not on determining the optimal pricing strategy for providers of digital content. Instead, by adopting a consumer behavior perspective, it develops a conceptual framework that identifies the main factors influencing consumers' willingness to pay for digital content in an online context and thus deepens the understanding of how a company's specific pricing decisions affect those factors.