Advertising Principles
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Advertising Principles And Practice
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Author : Sandra Moriarty
language : en
Publisher: Pearson Australia
Release Date : 2014-08-01
Advertising Principles And Practice written by Sandra Moriarty and has been published by Pearson Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-01 with Business & Economics categories.
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Advertising
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Author : William Wells
language : en
Publisher:
Release Date : 2003
Advertising written by William Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising advertising that works.
Advertising
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Author : William Wells
language : en
Publisher:
Release Date : 1992
Advertising written by William Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising categories.
Advertising Principles And Practice
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Author : Gupta Ruchi
language : en
Publisher: S. Chand Publishing
Release Date : 2012
Advertising Principles And Practice written by Gupta Ruchi and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Advertising Principles And Problems
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Author : Charles J. Dirksen
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1973
Advertising Principles And Problems written by Charles J. Dirksen and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.
Advertising Principles
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Author : Bruce G. Vanden Bergh
language : en
Publisher: N T C Business Books
Release Date : 1999
Advertising Principles written by Bruce G. Vanden Bergh and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Principles Of Advertising
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Author : Monle Lee
language : en
Publisher: Routledge
Release Date : 2005
Principles Of Advertising written by Monle Lee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Persuasive Advertising
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Author : J. Armstrong
language : en
Publisher: Springer
Release Date : 2010-05-26
Persuasive Advertising written by J. Armstrong and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-26 with Business & Economics categories.
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Principles Of Advertising
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Author : Committee on Advertising
language : en
Publisher:
Release Date : 1963
Principles Of Advertising written by Committee on Advertising and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Advertising categories.
Advertising Principles Practices Global Edition
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Author : Sandra Moriarty
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-11-06
Advertising Principles Practices Global Edition written by Sandra Moriarty and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-06 with Business & Economics categories.
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.