Advertising Regulation
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The Global Advertising Regulation Handbook
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Author : Mary Alice Shaver
language : en
Publisher: Routledge
Release Date : 2014-12-18
The Global Advertising Regulation Handbook written by Mary Alice Shaver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Ad Law
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Author : Richard Lindsay
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-09-03
Ad Law written by Richard Lindsay and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-03 with Law categories.
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
International Advertising Law
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Author : Peter Schotthöfer
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2017-04-01
International Advertising Law written by Peter Schotthöfer and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-01 with Law categories.
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Advertising Regulation
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Author : S.S. Kaptan
language : en
Publisher: Sarup & Sons
Release Date : 2003
Advertising Regulation written by S.S. Kaptan and has been published by Sarup & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising laws categories.
Advertising Regulation
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Author : Shenagh Barnes
language : en
Publisher: Lawbook Company
Release Date : 1982-01-01
Advertising Regulation written by Shenagh Barnes and has been published by Lawbook Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982-01-01 with Advertising laws categories.
The Global Advertising Regulation Handbook
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Author : Mary Alice Shaver
language : en
Publisher: Routledge
Release Date : 2014
The Global Advertising Regulation Handbook written by Mary Alice Shaver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Advertising laws categories.
This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information.
Advertising Law And Regulation
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Author : Oliver Bray
language : en
Publisher: Bloomsbury Professional
Release Date : 2023-07-06
Advertising Law And Regulation written by Oliver Bray and has been published by Bloomsbury Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-06 with Law categories.
Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema.
International Advertising Law
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Author : Paul Jordan
language : en
Publisher:
Release Date : 2021-04-30
International Advertising Law written by Paul Jordan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-30 with categories.
Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.
Advertising Law
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Author : Caroline Heide-Jørgensen
language : en
Publisher: Djoef Publishing
Release Date : 2013
Advertising Law written by Caroline Heide-Jørgensen and has been published by Djoef Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising laws categories.
This book contains one of the most important preconditions of the modern market economy; that people involved in commerce should have the right to inform the market about the goods and services they offer. This right to make commercial communications, including advertising, is fundamental to the conduct of business and to competition, and it is also important for consumers. The regulation of advertising is therefore of great importance, both economically and legally. The right to advertise is part of the right to carry on a business, thus it is one of the most fundamental legal rights. Table of Contents include: The General Principles of Advertising Law * Commercial Freedom of Expression * The Challenge to the Regulation of Advertising from Commercial Freedom of Expression: General Principles * Misleading Advertising: Commercial Freedom of Expression and Consumers * Comparative, Unfair, and Disparaging Advertising: Commercial Freedom of Expression and Competitors * Commercial Freedom of Expression and the Public Interest * Cross-Border Aspects: The Internet and the Free Movement of Advertising * Should Commercial Expression be Covered by Protection of Freedom of Expression?
Advertising Self Regulation And Outside Participation
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Author : Jean J. Boddewyn
language : en
Publisher: Praeger
Release Date : 1988-05-17
Advertising Self Regulation And Outside Participation written by Jean J. Boddewyn and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-05-17 with Business & Economics categories.
Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.