Advertising Research The State Of The Art
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Advertising Research The State Of The Art
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Author : Charles Ramond
language : en
Publisher:
Release Date : 1976
Advertising Research The State Of The Art written by Charles Ramond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Advertising categories.
Financial Services Advertising Marketing Research
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Author : Advertising Research Foundation
language : en
Publisher:
Release Date : 1983
Financial Services Advertising Marketing Research written by Advertising Research Foundation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with categories.
Advances In Advertising Research Vol Iii
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Author : Tobias Langner
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-08-23
Advances In Advertising Research Vol Iii written by Tobias Langner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-23 with Business & Economics categories.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Research Into Advertising
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Author : Johan Arndt
language : en
Publisher:
Release Date : 1976
Research Into Advertising written by Johan Arndt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Financial Services Advertising Marketing Research
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Author : Advertising Research Foundation
language : en
Publisher:
Release Date : 1983
Financial Services Advertising Marketing Research written by Advertising Research Foundation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with categories.
State Of The Art Marketing Research
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Author : Albert Breneman Blankenship
language : en
Publisher: McGraw Hill Professional
Release Date : 1998-06-11
State Of The Art Marketing Research written by Albert Breneman Blankenship and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-11 with Business & Economics categories.
NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book. Copyright © Libri GmbH. All rights reserved.
Advances In Advertising Research Vol Iv
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Author : Sara Rosengren
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-30
Advances In Advertising Research Vol Iv written by Sara Rosengren and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-30 with Business & Economics categories.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Advances In Advertising Research Vol Xi
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Author : Martin K.J. Waiguny
language : en
Publisher: Springer Nature
Release Date : 2021-09-01
Advances In Advertising Research Vol Xi written by Martin K.J. Waiguny and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-01 with Business & Economics categories.
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Advances In Advertising Research Vol Vi
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Author : Peeter Verlegh
language : en
Publisher: Springer
Release Date : 2015-09-07
Advances In Advertising Research Vol Vi written by Peeter Verlegh and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with Business & Economics categories.
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Advances In Advertising Research Vol V
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Author : Ivana Bušljeta Banks
language : en
Publisher: Springer
Release Date : 2014-11-25
Advances In Advertising Research Vol V written by Ivana Bušljeta Banks and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with Business & Economics categories.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.