Advertising Selling The Consumer
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Advertising
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Author : John Lee Mahin
language : en
Publisher:
Release Date : 1921
Advertising written by John Lee Mahin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1921 with Advertising categories.
Advertising
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Author : JOHN LEE. MAHIN
language : en
Publisher:
Release Date : 2019
Advertising written by JOHN LEE. MAHIN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Advertising And Sales Promotion
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Author : Knowledge Flow
language : en
Publisher: Knowledge Flow
Release Date : 2014-08-30
Advertising And Sales Promotion written by Knowledge Flow and has been published by Knowledge Flow this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-30 with Business & Economics categories.
This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising that’s effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands. In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.
Advertising Using Words As Tools For Selling Second Edition
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Author : Ruta Kalmane
language : en
Publisher: Lulu.com
Release Date : 2012-03-07
Advertising Using Words As Tools For Selling Second Edition written by Ruta Kalmane and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Education categories.
Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses in order to benefit financially. This book provides an insight into the world of manipulative advertising language, describing how word interactions influence consumer choices, revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in the book are mostly beauty product advertisements that focus on women as a target audience as women are said to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertisements (it will make you think twice before buying) and those who already don't.
The Psychology Of Selling And Advertising
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Author : Edward Kellogg Strong
language : en
Publisher:
Release Date : 1925
The Psychology Of Selling And Advertising written by Edward Kellogg Strong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Advertising categories.
Advertising Selling The Consum
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Author : John Lee 1869-1930 Mahin
language : en
Publisher: Wentworth Press
Release Date : 2016-08-24
Advertising Selling The Consum written by John Lee 1869-1930 Mahin and has been published by Wentworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-24 with History categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Advertising And Sales Promotion Strategy
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Author : Gerard J. Tellis
language : en
Publisher: Prentice Hall
Release Date : 1997
Advertising And Sales Promotion Strategy written by Gerard J. Tellis and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Advertising Intensity In Consumer Goods Marketing
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Author : Paul Farris
language : en
Publisher:
Release Date : 1976
Advertising Intensity In Consumer Goods Marketing written by Paul Farris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Advertising categories.
From the Abstract: The goal of this thesis is to provide insight into the reasons some consumer goods businesses advertise their products more intensely than do others. More specifically, the aim is to identify those factors which account for the variations in advertising/sales ratios with respect to many different variables as opposed to using only a few different expanatory factors ... The final chapters discuss three major areas for extending and applying the results. These areas are 1) managerial decisions about advertising budgets, 2) market and consumer research into the effects and effectiveness of advertising expenditures, and finally, 3) public policy questions about excessive rates of advertising.
The New Psychology Of Selling And Advertising
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Author : Henry Charles Link
language : en
Publisher:
Release Date : 2012-05
The New Psychology Of Selling And Advertising written by Henry Charles Link and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05 with categories.
The Art Of Gaining And Retaining Customers Is Sales Promotion The Key To Succesful Marketing
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Author : Vannessa Uhlein
language : en
Publisher: GRIN Verlag
Release Date : 2006-03-05
The Art Of Gaining And Retaining Customers Is Sales Promotion The Key To Succesful Marketing written by Vannessa Uhlein and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-05 with Business & Economics categories.
Bachelor Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7 (85%), Mid Sweden University, language: English, abstract: Due to the keen competition nowadays, companies are increasingly attaching more importance to sales promotion to attract consumers and to relationship marketing to retain them as loyal clients. It is crucial for enterprises to know people’s reactions towards marketing tools in order to implement them successfully. Therefore, this study analyses the impact of these two concepts, with an emphasis on sales promotion, on the customers’ purchase decision-making process by investigating consumers’ points of view towards these instruments. These attitudes will be explained by the notion of deal-proneness. An online survey has been conducted in Germany with 471 respondents. The aim was not just to examine financial advantages but also material incentives which make people buy a certain product, as economic savings are not the only benefit of purchasing a product. Hence, we concentrated on five sales promotion tools, namely samples, coupons, premiums, loyalty cards and sweepstakes. The results, among others, show that samples and coupons are the customer’s favourite actions whereas sweepstakes do not achieve the desired effects for the company. Furthermore, this research states possibilities to connect short-term promotion tools with the long-ranging relationship approach.