Advertising And Sales Promotion Strategy
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Advertising And Sales Promotion Strategy
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Author : Gerard J. Tellis
language : en
Publisher: Prentice Hall
Release Date : 1997
Advertising And Sales Promotion Strategy written by Gerard J. Tellis and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Advertising And Sales Promotion Strategy
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Author : Gerard J. Tellis
language : en
Publisher: Prentice Hall
Release Date : 1997
Advertising And Sales Promotion Strategy written by Gerard J. Tellis and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Advertising And Sales Promotion
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Author : Dr. Bhuwan Gupta
language : en
Publisher: Vandana Publications
Release Date :
Advertising And Sales Promotion written by Dr. Bhuwan Gupta and has been published by Vandana Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Advertising, sales promotion today has become the pillars of marketing success. Most of marketer’s effort evolves round performing these activities. Hence the clear and thorough understanding of these entire element has become a pre requisite of success for marketers. Keeping in mind the above perspective an idea of designing a comprehensive book came in our mind 5 years ago. After discussing from the academicians and practitioners of the industry, we planned the book named ‘Advertising and Sales promotion’. This book specifically written for students of MBA 3RD SEMESTER Rajasthan Technical University. However it will also prove useful for the students of other universities. In the preparation of this text we have consulted various renowned authors and other publications for information on subtle issues. We are highly thankful to them. I shall be failing our duty if we do not appreciate the contribution of our family members for their encouragement and continued support in completing the text. We are highly thankful to “Vandana Publications”, who took a lot of interest in publishing this text with great interest and enthusiasm. We are highly rewarded if this book fulfills the expectation of students and various interest groups. We invite suggestions for the improvement in the text from the students, learned teachers and marketing practitioners so as to make it more useful in years to come.
Advertising And Sales Promotion Strategy
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Author : Addison-Wesley Educational Publishers, Incorporated
language : en
Publisher:
Release Date : 1998-01
Advertising And Sales Promotion Strategy written by Addison-Wesley Educational Publishers, Incorporated and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01 with categories.
Promotional Strategy
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Author : James F. Engel
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1975
Promotional Strategy written by James F. Engel and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Promotional Strategy
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Author : James F. Engel
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1983
Promotional Strategy written by James F. Engel and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Marketing And Promotional Strategy
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Author : Darren Gelder
language : en
Publisher: Nelson Thornes
Release Date : 2003
Marketing And Promotional Strategy written by Darren Gelder and has been published by Nelson Thornes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.
Sales Promotion
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Author : Peter Spillard
language : en
Publisher: Random House Business
Release Date : 1975
Sales Promotion written by Peter Spillard and has been published by Random House Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Sales promotion categories.
How To Prepare A Marketing Plan
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Author : John Stapleton
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1998
How To Prepare A Marketing Plan written by John Stapleton and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.
Sales Promotion Decision Making
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Author : Steve Ogden-Barnes
language : en
Publisher: Business Expert Press
Release Date : 2015-01-12
Sales Promotion Decision Making written by Steve Ogden-Barnes and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-12 with Business & Economics categories.
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.