Marketing And Promotional Strategy
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Marketing And Promotional Strategy
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Author : Darren Gelder
language : en
Publisher: Nelson Thornes
Release Date : 2003
Marketing And Promotional Strategy written by Darren Gelder and has been published by Nelson Thornes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.
Advertising And Sales Promotion Strategy
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Author : Gerard J. Tellis
language : en
Publisher: Prentice Hall
Release Date : 1997
Advertising And Sales Promotion Strategy written by Gerard J. Tellis and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Promotional Strategy
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Author : James F. Engel
language : en
Publisher: Irwin Professional Publishing
Release Date : 1987
Promotional Strategy written by James F. Engel and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Marketing Communication
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Author : Frederick E. Webster
language : en
Publisher:
Release Date : 1971
Marketing Communication written by Frederick E. Webster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Advertising categories.
Introduction To Business
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Author : Lawrence J. Gitman
language : en
Publisher:
Release Date : 2023-05-19
Introduction To Business written by Lawrence J. Gitman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-19 with categories.
Promotional Strategy
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Author : James F. Engel
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1975
Promotional Strategy written by James F. Engel and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Promotional Strategy
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Author : James F. Engel
language : en
Publisher:
Release Date : 2000
Promotional Strategy written by James F. Engel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach. The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners. -- Description from http://www.amazon.ca (August 28, 2012).
Promotional Strategy
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Author : James F. Engel
language : en
Publisher: Irwin Professional Publishing
Release Date : 1971
Promotional Strategy written by James F. Engel and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Advertising categories.
How To Prepare A Marketing Plan
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Author : John Stapleton
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1998
How To Prepare A Marketing Plan written by John Stapleton and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.
Essentials Of Advertising Strategy
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Author : Don E. Schultz
language : en
Publisher: National Textbook Company
Release Date : 1988
Essentials Of Advertising Strategy written by Don E. Schultz and has been published by National Textbook Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising categories.