Promotional Strategy
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Marketing And Promotional Strategy
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Author : Darren Gelder
language : en
Publisher: Nelson Thornes
Release Date : 2003
Marketing And Promotional Strategy written by Darren Gelder and has been published by Nelson Thornes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.
Promotional Strategy
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Author : James F. Engel
language : en
Publisher: Irwin Professional Publishing
Release Date : 1987
Promotional Strategy written by James F. Engel and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Advertising And Sales Promotion Strategy
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Author : Gerard J. Tellis
language : en
Publisher: Prentice Hall
Release Date : 1997
Advertising And Sales Promotion Strategy written by Gerard J. Tellis and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Marketing Communication
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Author : Frederick E. Webster
language : en
Publisher:
Release Date : 1971
Marketing Communication written by Frederick E. Webster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Advertising categories.
Promotional Strategy
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Author : James F. Engel
language : en
Publisher:
Release Date : 2000
Promotional Strategy written by James F. Engel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach. The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners. -- Description from http://www.amazon.ca (August 28, 2012).
Promotional Strategy
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Author : James F. Engel
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1975
Promotional Strategy written by James F. Engel and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Promotional Strategy
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Author : James F. Engel
language : en
Publisher: Irwin Professional Publishing
Release Date : 1971
Promotional Strategy written by James F. Engel and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Advertising categories.
The 20 Ps Of Marketing
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Author : David Pearson
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-12-03
The 20 Ps Of Marketing written by David Pearson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Business & Economics categories.
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
Handbook Of Marketing Strategy
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Author : Venkatesh Shankar
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012
Handbook Of Marketing Strategy written by Venkatesh Shankar and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
The Marketing Strategy Desktop Guide
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Author : Norton Paley
language : en
Publisher: Thorogood Publishing
Release Date : 2007
The Marketing Strategy Desktop Guide written by Norton Paley and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.