Sales Promotion Decision Making
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Sales Promotion Decision Making
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Author : Steve Ogden-Barnes
language : en
Publisher: Business Expert Press
Release Date : 2015-01-12
Sales Promotion Decision Making written by Steve Ogden-Barnes and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-12 with Business & Economics categories.
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
The Art Of Gaining And Retaining Customers Is Sales Promotion The Key To Succesful Marketing
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Author : Vannessa Uhlein
language : en
Publisher: GRIN Verlag
Release Date : 2006-03-04
The Art Of Gaining And Retaining Customers Is Sales Promotion The Key To Succesful Marketing written by Vannessa Uhlein and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-04 with Business & Economics categories.
Bachelor Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (85%), Mid Sweden University, 16 entries in the bibliography, language: English, abstract: Due to the keen competition nowadays, companies are increasingly attaching more importance to sales promotion to attract consumers and to relationship marketing to retain them as loyal clients. It is crucial for enterprises to know people’s reactions towards marketing tools in order to implement them successfully. Therefore, this study analyses the impact of these two concepts, with an emphasis on sales promotion, on the customers’ purchase decision-making process by investigating consumers’ points of view towards these instruments. These attitudes will be explained by the notion of deal-proneness. An online survey has been conducted in Germany with 471 respondents. The aim was not just to examine financial advantages but also material incentives which make people buy a certain product, as economic savings are not the only benefit of purchasing a product. Hence, we concentrated on five sales promotion tools, namely samples, coupons, premiums, loyalty cards and sweepstakes. The results, among others, show that samples and coupons are the customer’s favourite actions whereas sweepstakes do not achieve the desired effects for the company. Furthermore, this research states possibilities to connect short-term promotion tools with the long-ranging relationship approach.
Promotional Decision Making Practice And Theory
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Author : Patrick J. Robinson
language : en
Publisher:
Release Date : 1964
Promotional Decision Making Practice And Theory written by Patrick J. Robinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Market surveys categories.
Sales Promotion Management
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Author : Bir Singh
language : en
Publisher:
Release Date : 2006
Sales Promotion Management written by Bir Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Sales management categories.
Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.
The Promotional Planning Process
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Author : Roger A. Strang
language : en
Publisher: Greenwood
Release Date : 1980
The Promotional Planning Process written by Roger A. Strang and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing categories.
Doing Business In Japan
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Author :
language : en
Publisher:
Release Date : 1984
Doing Business In Japan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
Successful Sales Promotion
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Author : A. Toop, R. Elliott, P. Choudhury
language : en
Publisher: Orient Blackswan
Release Date : 1991
Successful Sales Promotion written by A. Toop, R. Elliott, P. Choudhury and has been published by Orient Blackswan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.
Sales Promotion
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Author : Robert C. Blattberg
language : en
Publisher:
Release Date : 1990
Sales Promotion written by Robert C. Blattberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Sales promotion categories.
Sales Promotion
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Author : Julian Cummins
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-04-03
Sales Promotion written by Julian Cummins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-03 with Business & Economics categories.
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Advertising And Sales Promotion
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Author : Dr. Bhuwan Gupta
language : en
Publisher: Vandana Publications
Release Date :
Advertising And Sales Promotion written by Dr. Bhuwan Gupta and has been published by Vandana Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Advertising, sales promotion today has become the pillars of marketing success. Most of marketer’s effort evolves round performing these activities. Hence the clear and thorough understanding of these entire element has become a pre requisite of success for marketers. Keeping in mind the above perspective an idea of designing a comprehensive book came in our mind 5 years ago. After discussing from the academicians and practitioners of the industry, we planned the book named ‘Advertising and Sales promotion’. This book specifically written for students of MBA 3RD SEMESTER Rajasthan Technical University. However it will also prove useful for the students of other universities. In the preparation of this text we have consulted various renowned authors and other publications for information on subtle issues. We are highly thankful to them. I shall be failing our duty if we do not appreciate the contribution of our family members for their encouragement and continued support in completing the text. We are highly thankful to “Vandana Publications”, who took a lot of interest in publishing this text with great interest and enthusiasm. We are highly rewarded if this book fulfills the expectation of students and various interest groups. We invite suggestions for the improvement in the text from the students, learned teachers and marketing practitioners so as to make it more useful in years to come.