Sales Promotion
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Sales Promotion
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Author : Roddy Mullin
language : en
Publisher: Kogan Page Publishers
Release Date : 2008
Sales Promotion written by Roddy Mullin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Successful Sales Promotion
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Author : A. Toop, R. Elliott, P. Choudhury
language : en
Publisher: Orient Blackswan
Release Date : 1991
Successful Sales Promotion written by A. Toop, R. Elliott, P. Choudhury and has been published by Orient Blackswan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.
Sales Promotion Management
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Author : Don E. Schultz
language : en
Publisher: N T C Business Books
Release Date : 1982
Sales Promotion Management written by Don E. Schultz and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Includes index
Sales Promotion
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Author : Robert C. Blattberg
language : en
Publisher:
Release Date : 1990
Sales Promotion written by Robert C. Blattberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Sales promotion categories.
Advertising And Sales Promotion
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Author : S H H Kazmi
language : en
Publisher: Excel Books India
Release Date : 2008-04-30
Advertising And Sales Promotion written by S H H Kazmi and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-30 with Business & Economics categories.
Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Sales Promotion
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Author : Julian Cummins
language : en
Publisher:
Release Date : 1989
Sales Promotion written by Julian Cummins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Advertising And Sales Promotion
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Author : Knowledge Flow
language : en
Publisher: Knowledge Flow
Release Date : 2014-08-30
Advertising And Sales Promotion written by Knowledge Flow and has been published by Knowledge Flow this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-30 with Business & Economics categories.
This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising that’s effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands. In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.
Handbook Of Sales Promotion
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Author : Stanley M. Ulanoff
language : en
Publisher: McGraw-Hill Companies
Release Date : 1985
Handbook Of Sales Promotion written by Stanley M. Ulanoff and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Sales Promotion
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Author : Roddy Mullin
language : en
Publisher:
Release Date : 2010
Sales Promotion written by Roddy Mullin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with BUSINESS & ECONOMICS categories.
-how to be creative --
Sales Promotion Decision Making
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Author : Steve Ogden-Barnes
language : en
Publisher: Business Expert Press
Release Date : 2015-01-12
Sales Promotion Decision Making written by Steve Ogden-Barnes and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-12 with Business & Economics categories.
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.