Sales Promotion Management
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Sales Promotion Management
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Author : John A. Quelch
language : en
Publisher:
Release Date : 1989
Sales Promotion Management written by John A. Quelch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Lærebøger categories.
Sales Promotion Management
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Author : Don E. Schultz
language : en
Publisher: N T C Business Books
Release Date : 1982
Sales Promotion Management written by Don E. Schultz and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Includes index
Sales Promotion Management
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Author : Bir Singh
language : en
Publisher:
Release Date : 2006
Sales Promotion Management written by Bir Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Sales management categories.
Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.
Promotional Management
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Author : Robert J. Eng
language : en
Publisher: Prentice Hall
Release Date : 1988
Promotional Management written by Robert J. Eng and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising categories.
Promotion Management
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Author : John J. Burnett
language : en
Publisher:
Release Date : 1984
Promotion Management written by John J. Burnett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Sales Management And Sales Promotion
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Author : M J Mathew
language : en
Publisher:
Release Date :
Sales Management And Sales Promotion written by M J Mathew and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Advertising Sales And Promotion Management
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Author : S. A. Chunawalla
language : en
Publisher:
Release Date : 2008
Advertising Sales And Promotion Management written by S. A. Chunawalla and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.
Between the covers, the book discusses the entire marketing communication package consisting of advertising, publicity, public relations, direct marketing and sales promotion. Apart from mass communication, person-to-person communication in the form of personal selling is also covered in sufficient details. The role of media and media planning has been elaborated. The working of advertising agencies too has been covered. Advertising copywriting both for print media and electronic media has been discussed. In short, this book is a very useful companion for those interested in advertising, commu.
Encyclopaedia Of Sales Promotion Management Set Of 3 Vols 2009
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Author : Alok Satsangi
language : en
Publisher:
Release Date : 2009
Encyclopaedia Of Sales Promotion Management Set Of 3 Vols 2009 written by Alok Satsangi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Sales management categories.
This Encyclopaedia reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales promotion is essential reading for any practitioner. This new edition offers students a solid foundation in sales promotion basics by explaining basic techniques.
Promotion Management Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 1993
Promotion Management Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Sales Promotion
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Author : Julian Cummins
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-04-03
Sales Promotion written by Julian Cummins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-03 with Business & Economics categories.
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.