Home eBooks Download › promotional management

Promotional Management

Download Promotional Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Promotional Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Promotional Management

DOWNLOAD eBooks

Author : Robert J. Eng
language : en
Publisher: Prentice Hall
Release Date : 1988

Promotional Management written by Robert J. Eng and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.

Promotional Management

DOWNLOAD eBooks

Author : Norman A. P. Govoni
language : en
Publisher:
Release Date : 1993

Promotional Management written by Norman A. P. Govoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Marketing categories.

Advertising Management

DOWNLOAD eBooks

Author : Donald W Jugenheimer
language : en
Publisher: Routledge
Release Date : 2014-12-18

Advertising Management written by Donald W Jugenheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Antiques & Collectibles categories.

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Sales Promotion Management

DOWNLOAD eBooks

Author : Bir Singh
language : en
Publisher:
Release Date : 2006

Sales Promotion Management written by Bir Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Sales management categories.

Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.

Promotion Management

DOWNLOAD eBooks

Author : John J. Burnett
language : en
Publisher:
Release Date : 1984

Promotion Management written by John J. Burnett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

Promotion Management Marketing Communications

DOWNLOAD eBooks

Author : Terence A. Shimp
language : en
Publisher:
Release Date : 1993

Promotion Management Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

Consumer Behaviour And Advertising Management

DOWNLOAD eBooks

Author : Matin A. Khan
language : en
Publisher: New Age International
Release Date : 2007-12

Consumer Behaviour And Advertising Management written by Matin A. Khan and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12 with Advertising categories.

About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.