Sales Management And Sales Promotion
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Sales Promotion Management
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Author : Don E. Schultz
language : en
Publisher: N T C Business Books
Release Date : 1982
Sales Promotion Management written by Don E. Schultz and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Includes index
Sales Management And Sales Promotion
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Author : M J Mathew
language : en
Publisher:
Release Date :
Sales Management And Sales Promotion written by M J Mathew and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Sales Management
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Author : C.L. Tyagi
language : en
Publisher: Atlantic Publishers & Dist
Release Date : 2004
Sales Management written by C.L. Tyagi and has been published by Atlantic Publishers & Dist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
The Textbook Is Primarily Written For Students Pursuing Sales Management As A Main Or As An Optional Paper In Marketing Course. The Book Covers Syllabus Of B.B.A., M.B.A. And P.G.D.B.M. Marketing Executives And Advertising Managers Can Also Appraise Themselves Of The Subject.The Book Has Been Written In An Easy Language And A Lucid Style. Latest Models And Theories Are Very Well Explained With Practical Examples. Questions Set In The Universities Are Given At The End Of Each Chapter. Even Professionals In Marketing, Sales, Finance And Production/Purchasing Would Find This Easy-To-Understand Book Valuable.The Main Topics Covered In The Book Include :Introduction; Salesmanship And Themes Of Selling; Sales Promotion; Marketing Management; Physical Distribution; Salesmen-Recruitment; Personal Selling; Wholesaling; Retailing; Cooperative Selling; The Sales Organisation; Marketing Strategy In Personal-Selling; Sales And Other Departments; The Sales Manager; The Sales Force Management; Training In Sales; Remuneration Of Sales Personnel; Motivation By Sales Management; Sales Field, Territories, Quotas And Salesman S Report; Marketing Policies; Market Measurement, Sales Forecasting And Sales Budget; Psychology Of Sales; Techniques Of Selling; Sales Talks; Sales Records.
Sales Promotion Management
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Author : John A. Quelch
language : en
Publisher:
Release Date : 1989
Sales Promotion Management written by John A. Quelch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Lærebøger categories.
Sales Management
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Author : Chris Noonan
language : en
Publisher: Taylor & Francis
Release Date : 2010-08-27
Sales Management written by Chris Noonan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-27 with Business & Economics categories.
Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get things done by effective management of an often quite diverse team of people. The emphasis in his or her role is on planning, controlling, monitoring, managing and motivating their sales force. Step-by-step, the book provides detailed guidance to the practicalities of organization and management, including selection, training, motivation, communication and control. The author also gives in-depth analysis to such vital topics as forecasting and sales promotions, the use of planning and control forms and alternative sales distribution methods, such as franchising. It will be key reference and reading for every practising sales manager at area manager level and above in large corporations, and the field or local manager in smaller companies with less structured organizations.
Sales Management Key To Effective Sales
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Author : Pundrik Mishra
language : en
Publisher: Global India Publications
Release Date : 2009-12
Sales Management Key To Effective Sales written by Pundrik Mishra and has been published by Global India Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12 with Sales management categories.
Sales is the most important part in a company's growth and managing the sales is also an uphill task. This book focuses on some of the important aspects of sales management. After the introductory chapter on sales management, this book further traces important topics like importance of sales promotion, global dimension of sales promotion, key promotional concepts, managing sales, current trends in sales, management of direct selling and marketing, personal selling, etc. Proper examples have been given where necessary which will help readers in understandingthe topics. Simple language throughout the book will also help students in understanding the subject easily.
Sales Management
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Author : Eugene M. Johnson
language : en
Publisher: McGraw-Hill Companies
Release Date : 1986
Sales Management written by Eugene M. Johnson and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Sales Management
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Author : Alex Maingi
language : en
Publisher: GRIN Verlag
Release Date : 2014-03-11
Sales Management written by Alex Maingi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-11 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Canberra, language: English, abstract: The term sales management means achieving the sales objectives of an organization in an effective way through efficient planning and training. Thus directing and managing resources of the organization. Under sales management, we have got four major phase and they include; conception, planning, execution and control. More so, sales management deals with of attracting customers to exchange what they have (money) with goods and services provided by the company. Sale management may concern its self with enlarging chances of instilling many processes in various places and widening the new sales channels. Problems faced by sales managers All of us are aware that that the customer is at the heart of any business and any sales promotion initiative should aim at targeting the market prevailing conditions and get a chance to appeal to the customers otherwise in real essence the a manager is faced with a challenge of loosing its customers due to stiff competition from the competitors. This is just an example of how poor sales promotion strategies can cause a blunder of even loosing the customers who are the main stakeholders to the business. One of the common problems faced by sales manager is congratulating the sales force of a job which has been done well and move to other areas of improvement.
Sales Promotion Management
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Author : Bir Singh
language : en
Publisher:
Release Date : 2006
Sales Promotion Management written by Bir Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Sales management categories.
Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.
Sales And Distribution Management
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Author : S.L. Gupta
language : en
Publisher: Excel Books India
Release Date : 2009
Sales And Distribution Management written by S.L. Gupta and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Sales management categories.
Most standard books on marketing area have been written by American authors. Though there are a number of books on Sales and Distribution Management by Indian authors as well, these books do not present the Indian conditions in the right perspective. Indian students studying management require books which deal with the changing profile of Indian buyers and helps them understand their perceptions and motivations as also the factors that influence the decisions made by Indian consumers.The book offers a practical approach to Sales and Distribution Management and gives a comprehensive, easy-to-read and enjoyable treatment to the subject matter for students of Sales and Distribution Management. It includes more than 500 live examples and 30 Case Studies from Indian marketing environment and provides sufficient food for thought to students to develop themselves as Result oriented marketers of the future.