Advertising Terminology A Dictionary Of Advertising Language
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Advertising Terminology A Dictionary Of Advertising Language
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Author : H. Victor Grohmann
language : en
Publisher:
Release Date : 1952
Advertising Terminology A Dictionary Of Advertising Language written by H. Victor Grohmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Advertising categories.
Advertising Terminology
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Author : H. Victor Grohmann
language : en
Publisher:
Release Date : 1958
Advertising Terminology written by H. Victor Grohmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Advertising categories.
Dictionary Of Marketing And Advertising
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Author : Jerry M. Rosenberg
language : en
Publisher:
Release Date : 1995-03-02
Dictionary Of Marketing And Advertising written by Jerry M. Rosenberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03-02 with Business & Economics categories.
Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry’s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts—widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced Incorporates terms from both government and private-sector organizations—definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations
Advertising And Public Relations
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Author :
language : de
Publisher:
Release Date : 1964
Advertising And Public Relations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Advertising categories.
Advertising And Public Relations
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Author : Derek Townsend
language : it
Publisher:
Release Date : 1964
Advertising And Public Relations written by Derek Townsend and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.
Elsevier S Dictionary Of Advertising
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Author : S.G. Manoilova
language : en
Publisher: Elsevier Science
Release Date : 2002-09-13
Elsevier S Dictionary Of Advertising written by S.G. Manoilova and has been published by Elsevier Science this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-13 with Business & Economics categories.
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.
Dictionary Of Advertising Terms
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Author :
language : en
Publisher:
Release Date : 2018
Dictionary Of Advertising Terms written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Description: A guide to abbreviations, slang, terminology used by various industries, and other idiosyncratic language used in advertising.
The Glossary Of Advertisement
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Author : Banaja Sethi
language : en
Publisher: Independently Published
Release Date : 2023-09-26
The Glossary Of Advertisement written by Banaja Sethi and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-26 with categories.
"The Glossary of Advertisement" is your indispensable guide to decoding the dynamic world of advertising with precision and clarity. This comprehensive dictionary boasts over 700 meticulously crafted definitions, providing an invaluable resource for marketers, advertisers, students, and anyone eager to understand the language of persuasion. Within the pages of this thoughtfully curated volume, you'll embark on a journey through the captivating landscape of advertising. From core principles like branding and target audience to advanced strategies such as guerrilla marketing and programmatic advertising, this dictionary leaves no advertising term unexplored.
Dictionary Of Marketing Communications
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Author : Norman A. P. Govoni
language : en
Publisher: SAGE Publications
Release Date : 2003-07-11
Dictionary Of Marketing Communications written by Norman A. P. Govoni and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-11 with Business & Economics categories.
"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni′s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." —Robb Kopp, Babson College "The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike." —Suzanne B. Walchli, University of the Pacific The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion. Key Features: * Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing * Entries are clear, applied, practical and non-technical, designed for both students and professionals * International entries are included to give the reader a greater awareness of the language of marketing than has been previously available About the Author Norman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.
Dictionary Of Advertising And Marketing Concepts
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Author : Arthur Asa Berger
language : en
Publisher: Routledge
Release Date : 2016-07
Dictionary Of Advertising And Marketing Concepts written by Arthur Asa Berger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07 with Business & Economics categories.
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.