Advertising Works 12
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Advertising Works 12
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Author :
language : en
Publisher:
Release Date : 2003
Advertising Works 12 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Advertising Works 12
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Author :
language : en
Publisher:
Release Date : 2003
Advertising Works 12 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Advertising Works 12
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Author : Marco Rimini
language : en
Publisher:
Release Date : 2003
Advertising Works 12 written by Marco Rimini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
CD-ROM contains video files of advertisements discussed in text.
Made You Look
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Author : Shari Graydon
language : en
Publisher:
Release Date : 2013
Made You Look written by Shari Graydon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Juvenile Nonfiction categories.
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
How Advertising Works
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Author : John Philip Jones
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1998-06-17
How Advertising Works written by John Philip Jones and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-17 with Business & Economics categories.
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Ad Sense
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Author : Anonymous
language : en
Publisher: Palala Press
Release Date : 2015-12-14
Ad Sense written by Anonymous and has been published by Palala Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Advertising Works 21
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Author : Marie Oldham
language : en
Publisher:
Release Date : 2013
Advertising Works 21 written by Marie Oldham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising categories.
Including the prize-winning entries from the IPA Effectiveness Awards 2012, this text looks at some of the most successful campaigns from the last 12 months.
Advertising Works 18
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Author : Andy Nairn
language : en
Publisher:
Release Date : 2010
Advertising Works 18 written by Andy Nairn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising campaigns categories.
Including the prize-winning entries from the IPA Effectiveness Awards 2009, this text looks at some of the most successful campaigns from the last 12 months.
Advertising And The Mind Of The Consumer
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Author : MAX. SUTHERLAND
language : en
Publisher: Routledge
Release Date : 2021-03-31
Advertising And The Mind Of The Consumer written by MAX. SUTHERLAND and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-31 with categories.
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.