Advertising Works Ii
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Advertising Works Ii
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Author : Alan C. Middleton
language : en
Publisher:
Release Date : 1997
Advertising Works Ii written by Alan C. Middleton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Advertising Works 2
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Author : Simon Broadbent
language : en
Publisher:
Release Date : 1983
Advertising Works 2 written by Simon Broadbent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Advertising categories.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
The Management Of Business To Business Advertising
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Author : Stewart Ross
language : en
Publisher: Praeger
Release Date : 1986-07-21
The Management Of Business To Business Advertising written by Stewart Ross and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-07-21 with Business & Economics categories.
Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.
The Advertising Book 1916
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Author : Paul Terry Cherington
language : en
Publisher:
Release Date : 2015-06-04
The Advertising Book 1916 written by Paul Terry Cherington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-04 with Business & Economics categories.
Excerpt from The Advertising Book, 1916 The chief purpose of "The First Advertising Book" - 1916 - is to put into form for convenient reference some of the available records of recent progress in advertising methods. This is done with two separate objects in view. One object is to give to such persons as may be interested in advertising (but who are not familiar with its inner workings in its modern forms) a clear idea of what is being done from within to make more effective this part of the present-day selling mechanism. The other, and the more important object, is to help those who are actively engaged in selling operations to acquire a working familiarity with some of the events forming current advertising history. To such persons, the records of these events may have suggestive value in connection with efforts to reduce waste in the processes of distributing merchandise. In the conclusion of "Advertising as a Business Force," a similar compilation made for the Associated Clubs in 1912-13, 1 called attention to three lines in which it seemed to me advertising was making distinct progress: 1. Immediate contact with selling. 2. Accurate knowledge as a basis for action, and 3. Exacting standards of honor. This new compilation of some articles which have appeared during the past two years serves to show clearly that the progress being made in each of these lines -as well as in others - is of a substantial character. The present volume may be said to have been built around the following sentence at the close of "Advertising as a Business Force": "It does not require the gift of prophecy, then, to foresee the very imminent coming of the time when the very highest possible standards of honor in advertising appeal will not merely be 'good business' but will be absolutely essential to any advertising appeal which can be expected to have any real effect." About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
How Advertising Works
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Author : John Philip Jones
language : en
Publisher: SAGE Publications
Release Date : 1998-06-10
How Advertising Works written by John Philip Jones and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-10 with Business & Economics categories.
John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising processùclients, media, and agenciesùare fully represented in How Advertising Works. Chapter authors reflect a global mix of academic and professional backgrounds and include Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles. The result is a single "knowledge bank" of theory and practice for advertising students and professionals. Future handbooks, also edited by John Philip Jones, will address key topics of advertising agency operation, brand building, and multinational advertising. How Advertising Works will be of interest to students and professionals in advertising, marketing, and communication
Let S Think About The Power Of Advertising
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Author : Elizabeth Raum
language : en
Publisher: Raintree
Release Date : 2014-09-11
Let S Think About The Power Of Advertising written by Elizabeth Raum and has been published by Raintree this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-11 with Juvenile Nonfiction categories.
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
My Life In Advertising Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher:
Release Date : 1997
My Life In Advertising Scientific Advertising written by Claude C. Hopkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals.
A History Of Advertising
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Author : Jef I Richards
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-05-15
A History Of Advertising written by Jef I Richards and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-15 with Business & Economics categories.
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Scottish Advertising Works 2
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Author : Diane Lurie
language : en
Publisher:
Release Date : 2001
Scottish Advertising Works 2 written by Diane Lurie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.