Alt Everything The Youth Market And The Marketing Of Cool
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Alt Everything The Youth Market And The Marketing Of Cool
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Author : N. Klein
language : en
Publisher:
Release Date :
Alt Everything The Youth Market And The Marketing Of Cool written by N. Klein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
No Logo
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Author : Naomi Klein
language : en
Publisher: Vintage Canada
Release Date : 2010-10-29
No Logo written by Naomi Klein and has been published by Vintage Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-29 with Business & Economics categories.
The tenth anniversary edition of the international bestseller with an updated introduction by the author. Naomi Klein’s iconic, game-changing No Logo was an instant global phenomenon and international bestseller when it was first published. Proclaimed a “movement bible” by the New York Times, it has remained so for every generation since. Equal parts journalistic exposé, mall-rat memoir, and political and cultural takedown, it lays bare the invasive economic practices and damaging social effects of the ruthless corporatism that has come to permeate every facet of twenty-first century life. As the world faces continual waves of economic disruption and social injustice, Naomi Klein’s clear-eyed documentation of the branded world we all live in, and her call for a more just, sustainable economic model and proactive internationalism, prove not only astonishingly prescient but as vital and timely today as ever.
The Branding Of Mtv
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Author : Paul Temporal
language : en
Publisher:
Release Date : 2008-06-09
The Branding Of Mtv written by Paul Temporal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-09 with Business & Economics categories.
There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard of it. It is a name associated with youth and music and all areas in which the two are involved. It has dominated the market space in the category of music television since its inception and looks like it will continue to do so in the foreseeable future. This book is not so much a tribute to MTV, although it deserves as much, but an analysis of how the MTV brand has been built. Global brands do not just arrive by accident - they are carefully and strategically built to match the needs of their target markets. They evolve with those target markets as lifestyles, wants, needs, attitudes, opinions, interests, and many other factors come and go. In addition, global brands successfully manage the differences across countries and cultures. MTV has managed to do all of these things with startling consistency, another attribute of great brands that stand the test of time. What is more intriguing is that it has done all this in one of the most turbulent times ever experienced in consumer markets, particularly in Asia, where change is endemic.
No Logo
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Author : Naomi Klein
language : en
Publisher: Macmillan
Release Date : 2000-01-15
No Logo written by Naomi Klein and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-15 with Business & Economics categories.
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
School Library Journal
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Author :
language : en
Publisher:
Release Date : 2000-11
School Library Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11 with Children's libraries categories.
Business Recoded
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Author : Peter Fisk
language : en
Publisher: John Wiley & Sons
Release Date : 2021-02-08
Business Recoded written by Peter Fisk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-08 with Business & Economics categories.
CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST 'Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.' ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company 'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.' ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas 'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.' STUART CRAINER, founder, Thinkers50 'Peter Fisk’s excellent new book, Business Recoded, will help ‘recode’ your business by tapping into the minds of some of the world’s most brilliant business leaders. It’s a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.' MARTIN LINDSTROM, author of Buyology and Small Data 'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.' WHITNEY JOHNSON, author of Disrupt Yourself 'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.' SANTIAGO INIGUEZ, President of IE University. 'Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.' ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution Business needs a new code for success! Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures. The old codes that got us here don't work anymore. Moving forwards needs a new mindset. Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow's world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today's most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin. Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more. The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It's about you – realising your future potential - by developing your own codes for more enlightened progress, personal and business success. Do you have the courage to create a better future, for you and your business?
Marketing
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Author : Gary Armstrong
language : en
Publisher: Pearson UK
Release Date : 2019
Marketing written by Gary Armstrong and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Marketing categories.
La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."
Skip The Line
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Author : James Altucher
language : en
Publisher: Random House
Release Date : 2021-02-25
Skip The Line written by James Altucher and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-25 with Business & Economics categories.
The 10,000-hour rule isn't the only way to achieve mastery. Entrepreneur, angel investor and bestselling author James Altucher reveals a new mindset and proven toolkit that will empower anybody to quickly acquire the skills they need to succeed and achieve their dreams. We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people's interests and passions evolve. The key to riding this wave is to constantly be curious about what's next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most importantly, to pursue the things that interest you. In Skip the Line, James reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true. While showing you how to approach change and crisis, he gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership - which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.
Differentiate Or Die
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Author : Jack Trout
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-28
Differentiate Or Die written by Jack Trout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-28 with Business & Economics categories.
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Ctrl Alt Play
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Author : Matthew Wysocki
language : en
Publisher: McFarland
Release Date : 2013-02-15
Ctrl Alt Play written by Matthew Wysocki and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Games & Activities categories.
The word "control" has many implications for video games. On a basic level, without player control, there is no experience. Much of the video game industry focuses on questions of control and ways to improve play to make the gamer feel more connected to the virtual world. The sixteen essays in this collection offer critical examinations of the issue of control in video games, including different ways to theorize and define control within video gaming and how control impacts game design and game play. Close readings of specific games--including Grand Theft Auto IV, Call of Duty: Black Ops, and Dragon Age: Origins--consider how each locates elements of control in their structures. As video games increasingly become a major force in the media landscape, this important contribution to the field of game studies provides a valuable framework for understanding their growing impact.