Amazon Com An E Commerce Force In Europe
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Amazon Com An E Commerce Force In Europe
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Author : Anthony Blint
language : en
Publisher: GRIN Verlag
Release Date : 2019-05-22
Amazon Com An E Commerce Force In Europe written by Anthony Blint and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-22 with Business & Economics categories.
Bachelor Thesis from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Rhine-Waal University of Applied Sciences, language: English, abstract: Initially selling books online, the US company Amazon.com, Inc. has been transformed into a major online retailer over the course of its existence by providing its services to millions of customers around the world. Customer loyalty has always been essential to the success of a business, but never as much before as in the digital age. The associated customer loyalty programs are now an indispensable medium in the marketing world. Amazon is one of the most frequently mentioned examples of customer loyalty measures in general and in the world of e-commerce, in particular through its established premium program. Private labels and retailers take advantage of the multiple capabilities of the Amazon.com e-commerce platform, thereby increasing their sales and reaching new customers. Amazon's evolution from a website to an e-commerce partner and on to a development platform is driven by the spirit of innovation that is part of the company’s DNA of the company. The smartest minds in the world of technology come to Amazon.com to explore and develop technologies that make life easier for buyers, sellers, and developers around the world. The author objectifies Amazon's subjective claim of being a customer-centric company and identifies key-areas of customer- centricity by applying theoretical concepts of that topic to the company itself, resulting in an assessment of Amazons degree of customer centricity and giving readers a better understanding of the meaning and historical development of the concept.
E Commerce In Times Of Amazon Chances And Risks For E Tailers
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Author : Samuel Weihrauch
language : en
Publisher: GRIN Verlag
Release Date : 2021-07-26
E Commerce In Times Of Amazon Chances And Risks For E Tailers written by Samuel Weihrauch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-26 with Business & Economics categories.
Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,00, Cologne University of Applied Sciences (Informatik), course: Web Science / E-Commerce, language: English, abstract: The internet has revolutionised the way people shop and electronic commerce has reshaped the retail landscape dramatically. It suddenly allowed small companies to reach out to millions of potential customers and lowered market entry barriers significantly in areas where once only big retail companies competed against each other. But the times when small companies could create online shops and compete with the big players are almost over yet again, and Amazon catalyses this change by seizing a growing share of the whole online retail market. Every second dollar spent online in the US is already spent on the Amazon.com marketplace and the trend in the German market is going in the same direction. The fact that a significant number of overall online sales are generated on the Amazon marketplace impacts other e-tailers. They must react to market concentration and consider whether or not they want to sell their products on Amazon. There are many opportunities and risks that can result from cooperation with Amazon but there is a lack of papers and books that consider both aspects at the same time, quantifying them, weighing each up against the other, and deriving conclusions from it. The aim of this thesis is to close the aforementioned gap in available literature by presenting the current market situation in the e-commerce and analysing the signs of a further market concentration, in order to provide evidence of the problematic situation small and medium-sized enterprises (SME) are in. The thesis then examines the option of cooperating with Amazon as a possible solution to react on this trend and therefore researches the possible chances and risks that could arise through such cooperation. Those insights are thereafter incorporated into a strategic recommendation for e-tailers who consider selling on Amazon. Furthermore, a selling guide which was evaluated in practice, depicts how a company could sell products successfully on the marketplace. In the end, this thesis should contribute to e-tailers’ knowledge about the current and future market situation in e-commerce. In addition, the insights presented should support e-tailers’ decision making process when they are confronted with the question of cooperating with the e-commerce giant or not.
Guide To E Commerce Markets In Europe
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Author :
language : en
Publisher:
Release Date : 2001
Guide To E Commerce Markets In Europe written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Electronic commerce categories.
Amazon And The Rise Of E Commerce
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Author : 50MINUTES.COM,
language : en
Publisher: 50Minutes.com
Release Date : 2017-09-22
Amazon And The Rise Of E Commerce written by 50MINUTES.COM, and has been published by 50Minutes.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-22 with Business & Economics categories.
Find out how Amazon conquered the world in just 50 minutes! In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other young tech companies. In this concise and accessible guide, you will find out how Jeff Bezos was able to steer Amazon from its humble beginnings in a garage in Seattle to its current position as one of the most influential companies in the world. In 50 minutes you will: • Learn about Amazon’s history, from 1994 right up to the present day • Understand its innovative business model and find out why it was so successful • Identify the opportunities and challenges for online shopping in the future ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Spinning Amazon S Flywheel
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Author : Damien Geradin
language : en
Publisher:
Release Date : 2023
Spinning Amazon S Flywheel written by Damien Geradin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Amazon is the largest e-commerce platform in many nations and its revenues have grown consistently over many years. Although Amazon has been subject to some antitrust investigations, competition law still has not fully grappled with the anticompetitive effects of Amazon's business model, which has the Prime membership bundle of products at its core. For a long time, the prevailing consensus has been that Amazon is consumer-friendly because it drives down prices, speeds up delivery times and offers a bundle of attractive products through its Prime membership programme. This may still be superficially correct if viewed through the narrow prism of the consumer welfare standard with a focus on price. However, Amazon's strategy is more problematic if we consider the aggregate effects of its various interlinked practices, and if we believe that the role of competition law is to protect a competitive market structure. Such a stance is closer to the approach taken in the EU than the US in recent years, but US progressives are now also seeking to evolve the enforcement of antitrust law.Against this background, this paper has two objectives. First, it seeks to show that Amazon's problematic conduct, although diverse in nature and covering several distinct markets, includes vertical integration and the acquisition of rivals, exclusionary conduct, and the imposition of unfair trade terms and conditions. Second, with a focus on EU and UK law, it seeks to show that these problems require a combination of ex ante intervention (legislation such as the EU's Digital Markets Act and the UK's forthcoming Digital Markets, Competition and Consumer Bill and tighter merger control) and ex post intervention (tighter control of abusive conduct).
Amazon
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Author : Paul Smith
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-11-28
Amazon written by Paul Smith and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Social Science categories.
Amazon is everywhere. In our mailboxes, in delivery vans clogging our streets, in an increasing portion of our air traffic, in our grocery stores, on our televisions, in our smart home devices, and in the infrastructure powering many of the websites we visit. Amazon’s tendrils touch the majority of online retail transactions in the United States and in many other countries. As Amazon changes the face of capitalist business, it is also changing global culture in multiple ways. This book brings together some of the most important analyses of Amazon’s pioneering business practices and how they intersect with and affect the components of everyday culture. Its contributors examine the political economy of Amazon’s platform, making the argument that it operates as an unregulated monopoly that is disruptive to the global economy and that its infrastructure and logistical operations increasingly alienate its workers and wreak many other social harms. Our contributors outline the practices of resistance that have been employed by organizers ranging from Amazon employees to artists to digital piecemeal laborers working on Amazon’s Mechanical Turk platform. They examine the broader cultural impact that Amazon has had, looking at things like Amazon Prime and the creation of unending consumption, the absorption of Whole Foods and its brand of ‘conscious capitalism,’ and the impact of Amazon Studios and Prime Video on everyday film and television viewing practices. This book examines the broader environmental impacts that Amazon is having on the world, looking at the slow violence it incurs, its underwhelming Climate Pledge, and the regional impacts that its business practices have. Lastly, this book gathers together some important artistic responses to Amazon for the first time in an appendix that offers readers insight into other ways in which critics of the company are making their voices heard and attempting to move broader audiences into solidarity against Amazon.
The Age Of E Tail
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Author : Alex Birch
language : en
Publisher: Capstone
Release Date : 2000
The Age Of E Tail written by Alex Birch and has been published by Capstone this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
« The Age of E-Tail charts the forces reshaping consumer-driven business. The authors show how giants like Amazon.com and e-Bay dominate the e-tail space and help aspiring participants to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a manufacturer, a wholesaler, a media company, an infrastructure company or service provider, The Age of E-Tail will help you to develop the strategies and tactics you need to prosper in the digital economy. » --
Entering New Markets And Diversifying Business
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Author : Stefan Schmid
language : en
Publisher:
Release Date : 2019
Entering New Markets And Diversifying Business written by Stefan Schmid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
E-commerce has grown considerably in recent decades and has had a disruptive impact on the retail industry. In this context, Amazon, one of the major players in (online) retailing and beyond, has been able to expand its business activities continuously in many countries. The present case study sheds light on the internationalization of Amazon, with a particular focus on the company’s acquisitions. The study illustrates that Amazon’s acquisitions over the last decades had two major objectives. First, acquisitions helped Amazon enter new markets and strengthen its presence in specific regions. Second, taking over other companies allowed Amazon to broaden its activities, for instance, by expanding the product portfolio, improving customer service, gaining additional knowledge and expertise or by opening up new business areas.
E Commerce Law And Practice In Europe
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Author : Ian Walden
language : en
Publisher: Elsevier
Release Date : 2001-04-27
E Commerce Law And Practice In Europe written by Ian Walden and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-27 with Law categories.
With the massive explosion of e-commerce, and especially the use of the Internet as a transnational and instant medium for business transactions, has come a whole range of new laws and regulations - and, inevitably, a minefield of accompanying uncertainties and potential pitfalls. So what exactly are the legal issues companies need to address, and what are their implications in real terms for the business world? Find the answers in this groundbreaking study undertaken for the European Commission within the framework of the ECLIP project. With a brief to provide practical help for businesses and e-commerce initiatives, this series of cutting-edge reviews examines and evaluates the special rules designed to regulate the Internet - both at a European and at national level in the Member States. It also explains the relevant technological developments and evaluates them against the legal background. This is an essential guide for legal and corporate practitioners alike, as well as software developers and the consultancy community internationally. A publication of the ECLIP network
Amazon
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Author : Natalie Berg
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-01-03
Amazon written by Natalie Berg and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-03 with Business & Economics categories.
What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further. The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities. Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering. Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop. Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.