Amazon F R Entscheider
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The New Online Trade
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Author : Gerrit Heinemann
language : en
Publisher: Springer Nature
Release Date : 2023-03-30
The New Online Trade written by Gerrit Heinemann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-30 with Business & Economics categories.
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
E Business Handbuch F R Entscheider
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Author : Anita Berres
language : de
Publisher: Springer-Verlag
Release Date : 2011-06-28
E Business Handbuch F R Entscheider written by Anita Berres and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Business & Economics categories.
Die modernen Informations- und Kommunikationstechnologien sind heute in allen Unternehmensbereichen präsent. Wer es versteht, die Möglichkeiten des E-Business effizient zu nutzen und in die Unternehmensstrategie zu integrieren, wird auch auf umkämpften Märkten erfolgreich sein. Dieses Praxishandbuch wendet sich an Fach- und Führungskräfte. Es soll helfen, die Potenziale neuer Technologien zu erkennen und diese gezielt einzusetzen. Das Handbuch beschreibt hierfür Konzepte, gibt Empfehlungen und veranschaulicht beides durch zahlreiche Beispiele aus der Praxis verschiedener Unternehmen.
Strategic Management Business Cases And Management Concepts
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Author : Patrick Siegfried
language : en
Publisher: BoD – Books on Demand
Release Date : 2021-05-12
Strategic Management Business Cases And Management Concepts written by Patrick Siegfried and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-12 with Business & Economics categories.
Strategic Management Business Cases for Practitioners and Management students
Engineering The Transformation Of The Enterprise
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Author : Stephan Aier
language : en
Publisher: Springer Nature
Release Date : 2021-09-01
Engineering The Transformation Of The Enterprise written by Stephan Aier and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-01 with Computers categories.
The topics in this book cover a broad range of research interests: from business engineering and its application in corporate and business networking contexts to design science research as well as applied topics, where those research methods have been employed for modeling, data warehousing, information systems management, enterprise architecture management, management of large and complex projects, and enterprise transformation. The book is a Festschrift for Robert Winter in order to appreciate his work and to honor him as a personality with a high reputation in the information systems community. To this end, many professional colleagues or long-time companions both from the Institute of Information Management at the University of St. Gallen as well as from the international research community dedicated articles on topics related to Robert’s research. They reflect his ambition to uncompromisingly conduct high-class research that fuels the research community and at the same time contributes to improved industrial practice. The book is organized in three major parts: Part I “Business Engineering and Beyond” focuses on the methodology strongly shaped by Robert in St. Gallen with a focus on research being applied in corporate contexts. Part II “Design Science Research” spans from reflections on the practice of design science research to perspectives on design science research methodologies and eventually up to considerations to teach design science research methodology. Part III “Applied Fields” combines various applications of design science and related research methodologies with practical problems and future research topics.
E Commerce Marktpl Tze Und Online Marketing
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Author : Mark Harwardt
language : de
Publisher: Springer-Verlag
Release Date : 2025-01-23
E Commerce Marktpl Tze Und Online Marketing written by Mark Harwardt and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-23 with Business & Economics categories.
Das Buch zeigt die dynamischen und vielschichtigen Welten des E-Commerce, der elektronischen Marktplätze und des Online-Marketings auf - Themen, die in unserer zunehmend digitalisierten Welt von zentraler Bedeutung sind. Denn E-Commerce hat sich von einem Nischenmarkt zu einem globalen Phänomen entwickelt, das die Art und Weise, wie wir kaufen und verkaufen, grundlegend verändert hat. Der Autor stellt die theoretischen Aspekte von E-Business, E-Commerce, Marktplätzen, Online-Marketing sowie die rechtlichen Rahmenbedingungen vor und gibt insbesondere Einblicke in die Praxis. Das Ziel dieses Buches ist es die grundlegenden Begriffe und Zusammenhänge von E-Commerce und Online-Marketing zu erklären, sodass die gewonnenen Erkenntnisse direkt in die berufliche Praxis integriert werden können.
Intelligent Retail
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Author : Gerrit Heinemann
language : en
Publisher: Springer Nature
Release Date : 2022-10-13
Intelligent Retail written by Gerrit Heinemann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-13 with Business & Economics categories.
This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres. The content - From stationary Retail to intelligent Retail - Threats to the stationary retail trade - Basic requirements and manifestations of intelligent Retail - Examples of intelligent retail of the future - Risks for intelligent Retail
Strategisches Management
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Author : Martin K. Welge
language : de
Publisher: Springer-Verlag
Release Date : 2024-06-29
Strategisches Management written by Martin K. Welge and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-29 with Business & Economics categories.
Die achte, überarbeitete und erweiterte Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein. Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben. Aktuelle Themengebiete, wie beispielsweise Nachhaltigkeit/ESG oder Digitalisierungsstrategien, wurden hinzugenommen. Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.
Mobility In A Globalised World 2020
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Author : Sucky, Eric
language : de
Publisher: University of Bamberg Press
Release Date : 2021-08-11
Mobility In A Globalised World 2020 written by Sucky, Eric and has been published by University of Bamberg Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-11 with Business & Economics categories.
The term mobility has different meanings in the following science disciplines. In economics, mobility is the ability of an individual or a group to improve their economic status in relation to income and wealth within their lifetime or between generations. In information systems and computer science, mobility is used for the concept of mobile computing, in which a computer is transported by a person during normal use. Logistics creates by the design of logistics networks the infrastructure for the mobility of people and goods. Electric mobility is one of today's solutions from an engineering perspective to reduce the need of energy resources and environmental impact. Moreover, for urban planning, mobility is the crunch question about how to optimize the different needs for mobility and how to link different transportation systems. In this publication we collected the ideas of practitioners, researchers, and government officials regarding the different modes of mobility in a globalised world, focusing on both domestic and international issues.
Supply Chain Management
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Author : Eric Sucky
language : de
Publisher: Kohlhammer Verlag
Release Date : 2021-11-10
Supply Chain Management written by Eric Sucky and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-10 with Business & Economics categories.
Supply Chain Management (SCM) bezeichnet "...the integration of business processes from the end user through original suppliers that provides products, services, and information that add value for customers." (Global Supply Chain Forum, 1998) SCM basiert insbesondere auf Konzepten des Produktions- und Logistikmanagements, des Operations Research, dem Einsatz von innovativen Informations- und Kommunikationstechnologien sowie theoretischen und praktischen Erkenntnissen des Kooperationsmanagements. Die Ausbildungsnachfrage in diesem Bereich ist hoch und dieses neue Managementkonzept hat inzwischen die klassischen produktionswirtschaftlichen Teildisziplinen der BWL majorisiert. Vor diesem Hintergrund bietet dieses Lehrbuch eine wissenschaftlich fundierte Einführung in die Planung, Steuerung und Kontrolle von unternehmensübergreifenden Wertschöpfungssystemen.
Management Von Best Nden In Supply Chains
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Author : Wolfgang Stölzle
language : de
Publisher: Versus Verlag
Release Date : 2023-12-11
Management Von Best Nden In Supply Chains written by Wolfgang Stölzle and has been published by Versus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Business & Economics categories.
Wie hoch sollen Bestände im eigenen Unternehmen sein – auf der Beschaffungsseite, in der Fertigung und auf der Distributionsseite? Wie steht es um die Bestände bei den Geschäftspartnern im Wertschöpfungsnetzwerk? Auf welche Weise lässt sich durch gemeinsame Planung, Steuerung und Kontrolle das Zusammenspiel in der gesamten Supply Chain optimieren? Bestände führen einerseits über das gebundene Kapital zu Mehrkosten und erhöhen das Risiko eines Wertverlustes. Andererseits sichern sie die Wertschöpfung vor Risiken ab, besonders bei Disruptionen in der Supply Chain. Damit stellt sich die Frage nach dem Management der Bestände in Unternehmen, die in Supply Chains eingebettet sind. Die Autoren sehen Bestände damit als Gegenstand von Managemententscheidungen in Supply Chains. Die jeweiligen Ziele und Rahmenbedingungen sowie die geeigneten Werkzeuge können sich stark unterscheiden. Das Buch vermittelt das Rüstzeug für ein effizientes Bestandsmanagement in Supply Chains. Es wendet sich nicht nur an Studierende der Wirtschaftswissenschaften, sondern auch an Praktiker, die mit Entscheidungen über Bestände befasst sind.