Amazon F R Entscheider
DOWNLOAD
Download Amazon F R Entscheider PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Amazon F R Entscheider book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Amazon F R Entscheider
DOWNLOAD
Author : Christian Stummeyer
language : de
Publisher: Springer-Verlag
Release Date : 2020-03-20
Amazon F R Entscheider written by Christian Stummeyer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-20 with Business & Economics categories.
Dieses Buch unterstützt Hersteller und Händler, die für sie richtige Amazon-Marktplatz-Strategie zu entwickeln. 14 ausgewiesene Experten erläutern im Detail, wie eine erfolgreiche Implementierung auf dem Amazon Marketplace funktionieren und wie das Amazon-Ecosystem effektiv genutzt werden kann. Fallstudien aus dem B2B- und B2C-Bereich zeigen, wie Amazon-Verkaufsstrategien erfolgreich umgesetzt werden können. Trotz des enormen Marktanteils des E-Commerce-Riesen schenken viele Unternehmen diesem Verkaufskanal immer noch nicht die nötige Aufmerksamkeit. Dies gilt nicht nur für den B2C-Markt, sondern auch im B2B-Umfeld, für das das Unternehmen aus Seattle unter Amazon Business die Möglichkeit bietet, schnell und unkompliziert zu verkaufen. In diesem Buch erhalten Sie Antworten auf Fragen wie „Amazon – ja oder nein?“ oder „Wie sieht eine erfolgversprechende Amazon-Vertriebsstrategie aus?“ sowie umfangreiches Entscheider-Wissen: von der Gestaltung einer verkaufsstarken Produktdetailseite über relevante Logistikanforderungen bis hin zu Markenschutz und rechtlichen Aspekten. Die Themen Amazon verstehen und passgenaue Strategien entwickeln Exemplarische Amazon-Strategien (Seller defensiv, Seller offensiv, Vendor B2C-B2B) Optimierung der Produktdetailseiten Einsatz von Amazon Sponsored Ads Produktbewertungen auf Amazon Gesetzliche Anforderungen und Amazon-Richtlinien Logistikkompetenz als wesentlicher Treiber Produkt- und Markenschutz auf Amazon Amazon Readiness: Prozesse, Systeme und Organisation für Profitabilität und Skalierbarkeit Das Ökosystem rund um Amazon B2B- und B2C-Fallstudien „Wie halte ich es mit Amazon? Das ist und bleibt eines der wichtigsten Strategiethemen für Handel und Industrie. Deshalb kommt „Amazon für Entscheider“ zur richtigen Zeit. Es beleuchtet die Amazon-Welt aus unterschiedlichsten Perspektiven und liefert so wertvolle Einsichten, indem es die Möglichkeiten gleichermaßen in Theorie und Praxis untersucht. Amazon-Insider und Branchenbeobachter mit langjähriger Erfahrung schärfen den Blick auf Amazon.“Jochen Krisch, excitingcommerce.de Aus dem Inhalt TEIL I. AMAZON VERSTEHEN UND PASSGENAUE STRATEGIEN ENTWICKELN Amazons Masterplan (Christian Stummeyer) Das Prinzip Amazon (Benno Köber) Der E-Commerce-Treiberbaum beim Vertrieb über den Amazon Marketplace (Christian Stummeyer) Entwicklung einer Amazon-Strategie (Ralph Ch. Hübner) Plattformzeitalter: Alternativen zu Amazon (Ralph Ch. Hübner) TEIL II. ENTSCHEIDENDE ERFOLGSBAUSTEINE KONZIPIEREN UND IMPLEMENTIEREN Optimierung der Produktdetailseiten und deren Reichweite auf dem Amazon Marketplace (Adrian Jaroszyński) Strategische Grundlagen für den Einsatz von Amazon Sponsored Ads (Adrian Jaroszyński) Produktbewertungen auf Amazon: Relevanz und Handlungsfelder für Unternehmen (Christian Driehaus) Gesetzliche Anforderungen, Rahmenbedingungen und Amazon Richtlinien beim Verkauf über den Amazon Marketplace (Sabine Heukrodt-Bauer) Logistik als wesentlicher Treiber des Erfolgs für und mit Amazon (Oliver Lucas) Amazon Readiness: Prozesse, Systeme und Organisation um den Amazon Marketplace profitabel und skalierbar zu bespielen (Martin Himmel) Fulfillment by Amazon (Benno Köber) Amazon Business für den B2B-Markt (Lennart Paul) Produkt und Markenschutz auf Amazon (Jochen Schäfer) Das Ökosystem rund um Amazon (Benno Köber) TEIL III. FALLSTUDIEN Vom Amazon Pure Player zum Multi-Channel: Fahrradzubehör von AARON (Hans Mina) Seller-Fallstudie: Bavaria Shop (Andreas Greipl) Vendor-Fallstudie: B/S/H Bosch und Siemens Hausgeräte (Holger Holzapfel)
Service Quality In The E Retailing Industry
DOWNLOAD
Author : Maximilian Wagner
language : en
Publisher: GRIN Verlag
Release Date : 2017-12-13
Service Quality In The E Retailing Industry written by Maximilian Wagner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-13 with Business & Economics categories.
Case Study from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Brighton, language: English, abstract: This study aims to identify, analyze and prove dimensions contributing to the e-service quality (e-SQ) and satisfaction of online shopping. It takes ‘amazon.com’ as a case study and utilizes the critical incident technique in order to gather meaningful primary data for both satisfying and dissatisfying critical incidents. For this research, a probability sample was adopted, by distribution an electronic questionnaire to potential participants. The questionnaire comprised of a total of nine questions and was completed by 25 participants, generating 50 critical incidents. The content analysis of the primary data led to four main emergent themes from which three could be attributed to both satisfying and dissatisfying service encounters, whereas one was solely based on dissatisfying incidents. The categories include service recovery (SR), customer support service (CSS), delivery quality and product quality. Throughout the analysis of the findings, the intangibility of e-SQ became apparent, as many incidents were related to behavioral traits. This study further. This study emphasized the multiplicity of academic opinions regarding e-SQ and followed the stance of Collier and Bienstock (2006), by examining their dimensions and was consequently trying to either prove or reject the statements within their study. Resulting from the findings as well as the related conclusions of this study, recommendations were drawn on the specific example of ‘amazon.com’ as well as the overall e-retail industry and future research.
Amazon Marketing Strategy
DOWNLOAD
Author : Manfred Damsch
language : en
Publisher: GRIN Verlag
Release Date : 2010-12
Amazon Marketing Strategy written by Manfred Damsch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with categories.
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place Amazon now offers products in more than 40 different product categories. Omnipresent everywhere in the internet Amazon claims to be "the world's most customer-centric" company. Indeed Amazon is doing everything to achieve this goal through continuous service-improvement. Whenever a new service will be launched customers expectations always define the key features. But what an internet company would Amazon be if this customer centric mission wouldn't be promoted and capitalised. Grown up with the internet and familiar with all its marketing instruments, Amazon uses every opportunity to promote its brand and the offered services. Beside the user-experience Amazons success depends on its propagation and accessibility. Amazon manages this by sophisticated partner programs to grow fast and continuously. In consequence of the market power Amazon has, the prices for goods are more than competitive in the internet. Since the internet still hasn't reached its maximum capacity and far not everybody especially elder generations uses the internet for daily shopping, Amazons growth will continue and further customer-centric services will follow as long as the vision keeps alive.
Strategic Management Business Cases And Management Concepts
DOWNLOAD
Author : Patrick Siegfried
language : en
Publisher: BoD – Books on Demand
Release Date : 2021-05-12
Strategic Management Business Cases And Management Concepts written by Patrick Siegfried and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-12 with Business & Economics categories.
Strategic Management Business Cases for Practitioners and Management students
E Business Handbuch F R Entscheider
DOWNLOAD
Author : Anita Berres
language : de
Publisher: Springer-Verlag
Release Date : 2011-06-28
E Business Handbuch F R Entscheider written by Anita Berres and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Business & Economics categories.
Die modernen Informations- und Kommunikationstechnologien sind heute in allen Unternehmensbereichen präsent. Wer es versteht, die Möglichkeiten des E-Business effizient zu nutzen und in die Unternehmensstrategie zu integrieren, wird auch auf umkämpften Märkten erfolgreich sein. Dieses Praxishandbuch wendet sich an Fach- und Führungskräfte. Es soll helfen, die Potenziale neuer Technologien zu erkennen und diese gezielt einzusetzen. Das Handbuch beschreibt hierfür Konzepte, gibt Empfehlungen und veranschaulicht beides durch zahlreiche Beispiele aus der Praxis verschiedener Unternehmen.
E Commerce In Times Of Amazon Chances And Risks For E Tailers
DOWNLOAD
Author : Samuel Weihrauch
language : en
Publisher: GRIN Verlag
Release Date : 2021-07-26
E Commerce In Times Of Amazon Chances And Risks For E Tailers written by Samuel Weihrauch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-26 with Business & Economics categories.
Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,00, Cologne University of Applied Sciences (Informatik), course: Web Science / E-Commerce, language: English, abstract: The internet has revolutionised the way people shop and electronic commerce has reshaped the retail landscape dramatically. It suddenly allowed small companies to reach out to millions of potential customers and lowered market entry barriers significantly in areas where once only big retail companies competed against each other. But the times when small companies could create online shops and compete with the big players are almost over yet again, and Amazon catalyses this change by seizing a growing share of the whole online retail market. Every second dollar spent online in the US is already spent on the Amazon.com marketplace and the trend in the German market is going in the same direction. The fact that a significant number of overall online sales are generated on the Amazon marketplace impacts other e-tailers. They must react to market concentration and consider whether or not they want to sell their products on Amazon. There are many opportunities and risks that can result from cooperation with Amazon but there is a lack of papers and books that consider both aspects at the same time, quantifying them, weighing each up against the other, and deriving conclusions from it. The aim of this thesis is to close the aforementioned gap in available literature by presenting the current market situation in the e-commerce and analysing the signs of a further market concentration, in order to provide evidence of the problematic situation small and medium-sized enterprises (SME) are in. The thesis then examines the option of cooperating with Amazon as a possible solution to react on this trend and therefore researches the possible chances and risks that could arise through such cooperation. Those insights are thereafter incorporated into a strategic recommendation for e-tailers who consider selling on Amazon. Furthermore, a selling guide which was evaluated in practice, depicts how a company could sell products successfully on the marketplace. In the end, this thesis should contribute to e-tailers’ knowledge about the current and future market situation in e-commerce. In addition, the insights presented should support e-tailers’ decision making process when they are confronted with the question of cooperating with the e-commerce giant or not.
Amazon Business Information Systems Data Acquisition And Management In Its Value Chain
DOWNLOAD
Author : Washington Mutwiri
language : en
Publisher: GRIN Verlag
Release Date : 2020-04-27
Amazon Business Information Systems Data Acquisition And Management In Its Value Chain written by Washington Mutwiri and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-27 with Business & Economics categories.
Seminar paper in the subject Business economics - Trade and Distribution, , language: English, abstract: Amazon is one of the leading E-commerce multinational with a vast clientele and customer base. Amazon utilizes specialized information systems in its business processes to attain competitive advantage through improved efficiency in the collection, storage, and analytics of their customers’ personal information. This study seeks to assess the management information systems implemented by Amazon and how they influence its business process analysis through data acquisition and management in its value chain. A detailed description of the information systems in terms of interoperability with different devices, analysis of how it improves business processes to promote competitive advantage, the opportunities and risks of implementing the business information systems, and the issues in the general implementation of the systems in decentralizing the decision-making processes will be the key focus of this paper.
Mobility In A Globalised World 2020
DOWNLOAD
Author : Sucky, Eric
language : de
Publisher: University of Bamberg Press
Release Date : 2021-08-11
Mobility In A Globalised World 2020 written by Sucky, Eric and has been published by University of Bamberg Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-11 with Business & Economics categories.
Engineering The Transformation Of The Enterprise
DOWNLOAD
Author : Stephan Aier
language : en
Publisher: Springer Nature
Release Date : 2021-09-01
Engineering The Transformation Of The Enterprise written by Stephan Aier and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-01 with Computers categories.
The topics in this book cover a broad range of research interests: from business engineering and its application in corporate and business networking contexts to design science research as well as applied topics, where those research methods have been employed for modeling, data warehousing, information systems management, enterprise architecture management, management of large and complex projects, and enterprise transformation. The book is a Festschrift for Robert Winter in order to appreciate his work and to honor him as a personality with a high reputation in the information systems community. To this end, many professional colleagues or long-time companions both from the Institute of Information Management at the University of St. Gallen as well as from the international research community dedicated articles on topics related to Robert’s research. They reflect his ambition to uncompromisingly conduct high-class research that fuels the research community and at the same time contributes to improved industrial practice. The book is organized in three major parts: Part I “Business Engineering and Beyond” focuses on the methodology strongly shaped by Robert in St. Gallen with a focus on research being applied in corporate contexts. Part II “Design Science Research” spans from reflections on the practice of design science research to perspectives on design science research methodologies and eventually up to considerations to teach design science research methodology. Part III “Applied Fields” combines various applications of design science and related research methodologies with practical problems and future research topics.
Open Source Software In Versicherungsfachlichen Anwendungen
DOWNLOAD
Author : Jürgen Zehetmaier
language : de
Publisher: VVW GmbH
Release Date : 2011
Open Source Software In Versicherungsfachlichen Anwendungen written by Jürgen Zehetmaier and has been published by VVW GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Der Einsatz von Open Source Software (OSS) hat sich in den letzten Jahren stark verbreitet. Mittlerweile erkennen auch Versicherungsunternehmen, dass ein Einsatz von OSS bei gewissen IT-Projekten sehr sinnvoll sein kann. Das vorliegende Werk untersucht, unter welchen Voraussetzungen sich die Verwendung von OSS in versicherungsfachlichen Anwendungen als vorteilhaft gestaltet. Dabei wird im ersten Teil zunächst auf die veränderten Anforderungen an die Informationstechnologie in der Versicherungswirtschaft und auf Grundlagen von OSS eingegangen, um deren Einsatzmöglichkeiten aufzuzeigen. Im Anschluss erfolgt eine Differenzierung der bei Versicherungsunternehmen eingesetzten Software mit Angabe bereits existierender OSS-Lösungen. Außerdem wird aufgezeigt, welche Möglichkeiten der Softwarebeschaffung sich für einen Versicherer durch die Option OSS ergeben und wie bei der Softwareauswahl vorgegangen werden kann. Anschließend werden vier Praxisbeispiele ausführlich erläutert, bei denen OSS oder hybride Mischformen mit OSS in speziell versicherungsfachlichen Anwendungen eingesetzt wurden. Motive für die Wahl von OSS werden hierbei identifiziert, die theoretisch entwickelte Vorgehensweise zur Softwareauswahl überprüft und Projekterfahrungen geschildert. In welchen Fällen der Einsatz von OSS vorteilhaft sein kann und welche Besonderheiten dabei beachtet werden müssen, kann für Versicherungsunternehmen neben den theoretischen Aspekten anhand dieser Fallstudien in Erfahrung gebracht werden. Das Werk richtet sich an Führungskräfte und Mitarbeiter aus den IT-Bereichen bei Versicherungsunternehmen und Finanzdienstleistern.