Ambient Marketing F R Printmedien
DOWNLOAD
Download Ambient Marketing F R Printmedien PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Ambient Marketing F R Printmedien book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Ambient Marketing F R Printmedien
DOWNLOAD
Author : Christoph Kochhan
language : de
Publisher: Springer-Verlag
Release Date : 2017-02-28
Ambient Marketing F R Printmedien written by Christoph Kochhan and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-28 with Business & Economics categories.
Die Interviewstudie fokussiert Ambient-Marketing als potenzielle Kommunikationsform für Zeitungs-, Zeitschriften- sowie Buchverlage. Die Autoren gehen der Frage nach, inwieweit Zielgruppen dieser Werbeaktivität aufgeschlossen gegenüberstehen, und überprüfen die Akzeptanz und Bewertung der Marketingmaßnahme in der „Generation Y“, „Generation X“ sowie in der Altersgruppe „50plus“. Die qualitative Studie basiert auf leitfadengestützten Interviews.
Hci In Business Government And Organizations
DOWNLOAD
Author : Fiona Fui-Hoon Nah
language : en
Publisher: Springer Nature
Release Date : 2020-07-10
Hci In Business Government And Organizations written by Fiona Fui-Hoon Nah and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-10 with Computers categories.
This volume LNCS 12204 constitutes the refereed proceedings of the 7th International Conference on Business, Government, and Organizations, HCIBGO 2020, which was held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark.* 1439 papers and 238 posters were accepted for publication after a careful reviewing process. The 42 papers presented in this volume are organized in topical sections named: digital transformation and intelligent data analysis and social media, digital commerce and marketing. *The conference was held virtually due to the COVID-19 pandemic. Chapter “The Effect of Queuing Technology on Customer Experience in Physical Retail Environments” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Psychological Processes And Advertising Effects
DOWNLOAD
Author : Linda F. Alwitt
language : en
Publisher: Taylor & Francis
Release Date : 2022-02-16
Psychological Processes And Advertising Effects written by Linda F. Alwitt and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-16 with Psychology categories.
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Media And Change Management
DOWNLOAD
Author : Matthias Karmasin
language : en
Publisher: Springer Nature
Release Date : 2022-02-15
Media And Change Management written by Matthias Karmasin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Business & Economics categories.
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Wild Urban Woodlands
DOWNLOAD
Author : Ingo Kowarik
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-12-05
Wild Urban Woodlands written by Ingo Kowarik and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-05 with Science categories.
This book provides a first overview of the phemonemon of post-industrial urban wilderness: urban landscapes once shaped by heavy industry that are being re-colonized naturally by forests. These new types of urban woodlands are often overlooked by ecologists, foresters and planners. Individual chapters consider urban woodlands from the perspectives of ecology, environmental sociology, forestry, nature conservation and landscape architecture.
Discourse In Content And Language Integrated Learning Clil Classrooms
DOWNLOAD
Author : Christiane Dalton-Puffer
language : en
Publisher: John Benjamins Publishing
Release Date : 2007-09-27
Discourse In Content And Language Integrated Learning Clil Classrooms written by Christiane Dalton-Puffer and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-27 with Language Arts & Disciplines categories.
The label CLIL stands for classrooms where a foreign language (English) is used as a medium of instruction in content subjects. This book provides a first in-depth analysis of the kind of communicative abilities which are embodied in such CLIL classrooms. It examines teacher and student talk at secondary school level from different discourse-analytic angles, taking into account the interpersonal pragmatics of classroom discourse and how school subjects are talked into being during lessons. The analysis shows how CLIL classroom interaction is strongly shaped by its institutional context, which in turn conditions the ways in which students experience, use and learn the target language. The research presented here suggests that CLIL programmes require more explicit language learning goals in order to fully exploit their potential for furthering the learners’ appropriation of a foreign language as a medium of learning.
Forests Trees And Human Health
DOWNLOAD
Author : Kjell Nilsson
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-10-10
Forests Trees And Human Health written by Kjell Nilsson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-10 with Technology & Engineering categories.
The link between modern lifestyles and increasing levels of chronic heart disease, obesity, stress and poor mental health is a concern across the world. The cost of dealing with these conditions places a large burden on national public health budgets so that policymakers are increasingly looking at prevention as a cost-effective alternative to medical treatment. Attention is turning towards interactions between the environment and lifestyles. Exploring the relationships between health, natural environments in general, and forests in particular, this groundbreaking book is the outcome of the European Union’s COST Action E39 ‘Forests, Trees and Human Health and Wellbeing’, and draws together work carried out over four years by scientists from 25 countries working in the fields of forestry, health, environment and social sciences. While the focus is primarily on health priorities defined within Europe, this volume explicitly draws also on research from North America.
Freedom In The World 2005
DOWNLOAD
Author : Freedom House
language : en
Publisher: Rowman & Littlefield
Release Date : 2005
Freedom In The World 2005 written by Freedom House and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Political Science categories.
Freedom in the World, the Freedom House flagship survey whose findings have been published annually since 1972, is the standard-setting comparative assessment of global political rights and civil liberties. The survey ratings and narrative reports on 192 countries and a group of select territories are used by policy makers, the media, international corporations, and civic activists and human rights defenders to monitor trends in democracy and track improvements and setbacks in freedom worldwide. Press accounts of the survey findings appear in hundreds of influential newspapers in the United States and abroad and form the basis of numerous radio and television reports. The Freedom in the World political rights and civil liberties ratings are determined through a multi-layered process of research and evaluation by a team of regional analysts and eminent scholars. The analysts used a broad range of sources of information, including foreign and domestic news reports, academic studies, nongovernmental organizations, think tanks, individual professional contacts, and visits to the region, in conducting their research. The methodology of the survey is derived in large measure from the Universal Declaration of Human Rights, and these standards are applied to all countries and territories, irrespective of geographical location, ethnic or religious composition, or level of economic development. Freedom House is a nonprofit, nonpartisan organization that supports democratic change, monitors freedom, and advocates for democracy and human rights.
How Safe Is Eating Chicken
DOWNLOAD
Author : Donato Romano
language : en
Publisher: Firenze University Press
Release Date : 2006
How Safe Is Eating Chicken written by Donato Romano and has been published by Firenze University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole. Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.
Mediatized Worlds
DOWNLOAD
Author : A. Hepp
language : en
Publisher: Springer
Release Date : 2014-03-06
Mediatized Worlds written by A. Hepp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-06 with Social Science categories.
How does the media influence our everyday lives? In which ways do our social worlds change when they interact with media? And what are the consequences for theorizing media and communication? Starting with questions like these, Mediatized Worlds discusses the transformation of our lives by their increasing mediatization. The chapters cover topics such as rethinking mediatization, mediatized communities, the mediatization of private lives and of organizational contexts, and the future perspective for mediatization research. The empirical studies offer new access to questions of mediatization an access that grounds mediatization in life-world and social-world perspectives.