An Analysis Of The Product Policy On The Example Of The Company Ferrero S P A
DOWNLOAD
Download An Analysis Of The Product Policy On The Example Of The Company Ferrero S P A PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get An Analysis Of The Product Policy On The Example Of The Company Ferrero S P A book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
An Analysis Of The Product Policy On The Example Of The Company Ferrero S P A
DOWNLOAD
Author : Anonym
language : en
Publisher:
Release Date : 2021-09
An Analysis Of The Product Policy On The Example Of The Company Ferrero S P A written by Anonym and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09 with categories.
An Analysis Of The Product Policy On The Example Of The Company Ferrero S P A
DOWNLOAD
Author :
language : en
Publisher: GRIN Verlag
Release Date : 2021-11-22
An Analysis Of The Product Policy On The Example Of The Company Ferrero S P A written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-22 with Business & Economics categories.
Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , course: Marketing, language: English, abstract: This paper deals with the marketing mix from the perspective of product policy, in the context of which a company decides not only on the introduction of new products but also on the elimination of products that are no longer successful. In order to be able to apply this instrument accordingly, the product policy is examined with a case study of the company Ferrero S.p.A. Today's fast-moving world brings enormous challenges for companies and requires them to constantly adapt to the needs and expectations of customers as well as to the ever-changing trends in order to preserve and improve their market position. One way of making a decisive contribution to the success of the company is an efficient marketing concept. For companies, marketing is a central aspect of corporate management, which is sometimes quite cost-intensive and therefore, in the best case, should increase returns. Especially for companies that have established themselves in highly competitive markets, this can become a problem, whereby a meticulously planned marketing strategy represents a sustainable investment in the success of the company. In order to achieve this most effectively, various techniques and strategies have been developed. One of these tools includes the marketing mix, which can be used to develop success-oriented marketing concepts.
Practical Business Development
DOWNLOAD
Author : Peter Maximilian Kraushar
language : en
Publisher:
Release Date : 1985
Practical Business Development written by Peter Maximilian Kraushar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Encyclopedia Of Case Study Research
DOWNLOAD
Author : Albert J. Mills
language : en
Publisher: SAGE Publications
Release Date : 2009-10-21
Encyclopedia Of Case Study Research written by Albert J. Mills and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-21 with Social Science categories.
Case study research has a long history within the natural sciences, social sciences, and humanities, dating back to the early 1920's. At first it was a useful way for researchers to make valid inferences from events outside the laboratory in ways consistent with the rigorous practices of investigation inside the lab. Over time, case study approaches garnered interest in multiple disciplines as scholars studied phenomena in context. Despite widespread use, case study research has received little attention among the literature on research strategies. The Encyclopedia of Case Study Research provides a compendium on the important methodological issues in conducting case study research and explores both the strengths and weaknesses of different paradigmatic approaches. These two volumes focus on the distinctive characteristics of case study research and its place within and alongside other research methodologies. Key Features Presents a definition of case study research that can be used in different fields of study Describes case study as a research strategy rather than as a single tool for decision making and inquiry Guides rather than dictates, readers' understanding and applications of case study research Includes a critical summary in each entry, which raises additional matters for reflection Makes case study relevant to researchers at various stages of their careers, across philosophic divides, and throughout diverse disciplines Key Themes Academic Disciplines Case Study Research Design Conceptual Issues Data Analysis Data Collection Methodological Approaches Theoretical Traditions Theory Development and Contributions From Case Study Research Types of Case Study Research
Impact Of Market Forces On Addictive Substances And Behaviours
DOWNLOAD
Author : David Miller
language : en
Publisher: Oxford University Press
Release Date : 2017-11-09
Impact Of Market Forces On Addictive Substances And Behaviours written by David Miller and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-09 with Medical categories.
The differences between alcohol, food, gambling, and tobacco as consumer products are obvious. Yet research suggests that there are underlying similarities in the way that food, alcohol, and gambling industries are replicating the tobacco industry's strategy of attempting to influence and determine public health policy. Impact of Market Forces on Addictive Substances and Behaviours examines the 'web of influence' formed by industries which manufacture and sell addictive products and trade associations and policy intermediaries such as lobbyists and think tanks in the EU. Using a new dataset on these corporate networks, it quantifies the strength of the connections between the actors in these webs, and uses this data to guide qualitative studies on the content of corporate strategy and, specifically, on corporations' attempts to 'capture' policy and three crucial ancillary domains: science, civil society, and the news and promotional media. The study draws on the structural data to outline the comprehensive engagement of industry with policy issues at the EU and the ways in which corporations and stakeholders attempt to influence policy in their favour. It concludes by asking what kinds of solutions might be possible to the evident public health challenges posed by the addictions web of influence, and proposes key reforms that have the best chance of minimising the impact of disease stemming from addictions in European countries. Impact of Market Forces on Addictive Substances and Behaviours is based on the research from ALICE RAP, a multidisciplinary European study of addictive substances and behaviours in contemporary society. This is an essential resource for public health researchers, policy makers in the addictive substance and behaviours field, and academics specialising in the fields of governance of addictive substances and behaviours and public health, as well as GPs and social workers wishing to supplement their knowledge on current addiction issues.
Chocolate Fortunes
DOWNLOAD
Author : Lawrence L. Allen
language : en
Publisher: AMACOM/American Management Association
Release Date : 2010
Chocolate Fortunes written by Lawrence L. Allen and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
Commerce Business Daily
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1999-05
Commerce Business Daily written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05 with Government purchasing categories.
The Palm Oil Global Value Chain
DOWNLOAD
Author : Pacheco, P.
language : en
Publisher: CIFOR
Release Date : 2017-03-03
The Palm Oil Global Value Chain written by Pacheco, P. and has been published by CIFOR this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-03 with categories.
There is abundant literature focusing on the palm oil sector, which has grown into a vigorous sector with production originating mainly from Malaysia and Indonesia, and on increased palm oil consumption in many countries around the globe, particularly European Union states, China and India. This sector expansion has become quite controversial, because while it has negative social and environmental impacts, it also leads to positive benefits in generating fiscal earnings for producing countries and regular income streams for a large number of large- and small-scale growers involved in palm oil production. This document reviews how the social, ecological, and environmental dynamics and associated implications of the global palm oil sector have grown in complexity over time, and examines the policy and institutional factors affecting the sector's development at the global and national levels. This work examines the geographies of production, consumption and trade of palm oil and its derivatives, and describes the structure of the global palm oil value chain, with special emphasis on Malaysia and Indonesia. In addition, this work reviews the main socioenvironmental impacts and trade-offs associated with the palm oil sector's expansion, with a primary focus on Indonesia. The main interest is on the social impacts this has on local populations, smallholders and workers, as well as the environmental impacts on deforestation and their associated effects on carbon emissions and biodiversity loss. Finally, the growing complexity of the global oil palm value chain has also driven diverse types of developments in the complex oil palm policy regime governing the sector's expansion. This work assesses the main features of this emerging policy regime involving public and private actors, with emphasis on Indonesia. There are multiple efforts supporting the transition to a more sustainable palm oil production; yet the lack of a coordinated public policy, effective incentives and consistent enforcement is clear and obvious. The emergence of numerous privately driven initiatives with greater involvement of civil society organizations brings new opportunities for enhancing the sector's governance; yet the uptake of voluntary standards remains slow, and any push for the adoption of more stringent standards may only widen the gap between large corporations and medium- and smallscale growers. Greater harmonization between voluntary and mandatory standards, as well as among private initiatives is required. Commitments to deforestation-free supply chains have the potential to reduce undesired environmental impacts from oil palm expansion, and while this risks excluding smallholders from the supply chains, such commitments may function to leverage the upgrading of smallholder production systems. Their success, however, will require greater public and private sector collaboration.
Economic Analysis Of Research And Promotion
DOWNLOAD
Author : Jennifer Ferrero
language : en
Publisher:
Release Date : 1997
Economic Analysis Of Research And Promotion written by Jennifer Ferrero and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Corporate Commitments To Zero Deforestation
DOWNLOAD
Author : Jopke, P.
language : en
Publisher: CIFOR
Release Date : 2018-04-04
Corporate Commitments To Zero Deforestation written by Jopke, P. and has been published by CIFOR this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-04 with categories.
This research critically examines implementation gaps and externality problems associated with the recent proliferation of zero deforestation commitments (ZDC) by large commodity producers. By developing and employing a hierarchical framework, we evaluate