An Examination And Analysis Of The Adaptation Of The Chinese Tv Documentary Industry In A Commercialized Media Environment
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An Examination And Analysis Of The Adaptation Of The Chinese Tv Documentary Industry In A Commercialized Media Environment
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Author : Huanhuan Feng
language : en
Publisher:
Release Date : 2013
An Examination And Analysis Of The Adaptation Of The Chinese Tv Documentary Industry In A Commercialized Media Environment written by Huanhuan Feng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Documentary films categories.
This thesis examines change and innovation in the Chinese documentary television industry in an increasingly commercial China's media market. As the economic system in China has evolved from that of Planned Economy to Market Economy, media markets have become much more open than before and are till expanding at a rapid pace. TV documentaries are struggling to adapt to this environment by innovating themselves in various aspects. This thesis takes the recent TV documentary A Bite of China as an example, exploring how this series succeeded on a national scale under the current market situation. It reveals the challenges TV documentarian face in content design, narrative style, marketing and branding to fulfill their social responsibility as well as to meet market needs.
Convergent Chinese Television Industries
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Author : Lisa Lin
language : en
Publisher: Springer Nature
Release Date : 2022-06-15
Convergent Chinese Television Industries written by Lisa Lin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-15 with Social Science categories.
This book provides a rich description of the shifting production cultures in convergent Chinese television industries, through the examination of daily production practices, showing how they embody a new set of opportunities and tensions across strategic, programming and individual levels. Lin argues that the current Chinese television landscape is an ideological, cultural and financial paradox in which China’s one-party ideological control clashes with consumer-orientated capitalism and technological advancement. These tensions are finely poised between new opportunities for innovation and creative autonomy, and anxiety over political interference marked by censorship and state surveillance. Through its in depth study of ethnographic data across Chinese broadcast and digital streaming sectors (including CCTV, Hunan Broadcasting System, and Tencent Video), this book illuminates how Chinese producers have placed their aspirations for creative freedoms within technological advancements and rhetorical strategies, both demonstrating compliance with ideological control, and leaving room for resistance and resilience to one-party state ideology. Nuanced and timely, Convergent Chinese Television Industries unveils a complex picture of an industry undergoing dramatic transformations.
The Chinese Television Industry
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Author : Michael Keane
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-07-07
The Chinese Television Industry written by Michael Keane and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Performing Arts categories.
Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.
Capitalizing China S Media Industry
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Author : Yuanzhi Zhou
language : en
Publisher: ProQuest
Release Date : 2007
Capitalizing China S Media Industry written by Yuanzhi Zhou and has been published by ProQuest this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Mass media categories.
This project seeks to document, examine, and critique the ongoing push toward capitalist production in China's media industry. It strives to conceptualize and detail the process of building capitalist production, to look at how it connects with the prevailing political and economic institutions, and to analyze its costs and consequences. Specifically, I will present a critical analysis of China's changing film and television industries, using the theories and conceptual tools of the political economy of communication to frame my argument. This approach demands taking China's particular economic and political contexts into account for media reform in China only makes sense within the contexts of China's social, economic and political transformations. Today, media institutions in China still face ideological control enforced by the CPC (the Communist Party of China), but they have also been redesigned as more capitalistic enterprises. In other words, the CPC continues to play crucial roles in sustaining--or restricting--media development in China, but there is now much more collaboration between the CPC and the market as political and financial interests become more intertwined. In general, this project will focus on two dimensions of the construction of capitalist production in China's media industry. The first aspect of the capitalist reform of the media is commercialization, which ranges from profit-driven business models to conglomeration and the relatively free flow of capital into the television and movie industries. The second aspect of the capitalist reform of the media is change of labor relations and how altered conditions of labor connect to social and economic transformations in China. While capitalist oriented reform may appear inevitable, the CPC is not carrying out the reform at the cost of its authority. The CPC plays a foundational role in building film and television industries. It protects both its values and those of the domestic and transnational businesses building the media sectors. Yet the alliance between the CPC and private businesses does not serve everyone; instead, it helps those on top of the social hierarchy much more than those at the bottom.
State Propaganda In China S Entertainment Industry
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Author : Shenshen Cai
language : en
Publisher: Routledge
Release Date : 2016-05-20
State Propaganda In China S Entertainment Industry written by Shenshen Cai and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-20 with Social Science categories.
Most current research on the evolution of China’s propaganda discourse only touches upon recent variations of official propaganda rhetoric grounded in popular media. Here, the research is extended by tapping into the most recently released popular cultural media narratives such as online documentaries, films, TV drama serials and education programs, all of which are enlisted and co-opted by the state for propaganda goals. This book maps out the cutting-edge expansions of official propaganda that are embedded in the entertainment industry of contemporary China. Its case studies bring to light the progression of the mainstream propaganda discourse in terms of its merging, cooperation and compromise with the commercial features of both the traditional and newly-emerging entertainment media. In particular, it examines a group of mass entertainment products which include two best-selling mainstream blockbusters, two on-line commercial web documentaries, the China Central Television Moon Festival Gala series, socialist revolutionary TV drama serials, and a prime time science and education program. In so doing, it forefronts the up-to-date developments and novelties of state propaganda: its motives, reasoning and approaches within the mediasphere of today’s China. Illustrating how the CCP propaganda apparatus and tactics evolve and become embedded in popular media products, this book will be of interest to students and scholars of Chinese studies, Media Studies and Popular Cultural Studies.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Factors Contributing To The Success Of The Chinese Documentary Industry
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Author : Haojun Feng
language : en
Publisher:
Release Date : 2019
Factors Contributing To The Success Of The Chinese Documentary Industry written by Haojun Feng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with China categories.
Although Chinese documentary has established a solid foundation and formed a relatively stable situation after decades of development, it still occupies a small market share in the Chinese television and online media industry. Also, the overall revenues of the Chinese documentary industry are not yet able to cover the costs of production. This thesis explored and examined the characteristics, distribution methods, and revenue streams that are helpful in increasing the viewership and revenue of Chinese documentaries. A survey focused on Chinese documentary viewers was conducted for this thesis, investigating the audiences' viewing preferences and habits, as well as their related consuming behaviors. Complementary data were collected from published reports of Chinese documentary, related statistical reports, and related database. The results showed that the characteristics of a documentary that primarily attract Chinese viewers are the combination of traditional culture and humanistic spirit present in the work, the capability to provoke meditation on reality and human nature, and well-scripted and compatible narration. With the increasing number of Chinese Internet users and the change of audiences' viewing habits from TV to digital media, digital distribution has played an increasingly important role in the distribution of Chinese documentary and the increase of its viewership. Developing documentary derivatives, on the other hand, is a practical strategy to extend the lifeline of Chinese documentary and bring more long-term revenue to the industry.
Television Media In China
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Author : Torsten Hoffmann
language : en
Publisher: diplom.de
Release Date : 2011-02-21
Television Media In China written by Torsten Hoffmann and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-21 with Business & Economics categories.
Inhaltsangabe:Introduction: The presence of television is influencing the future of China in ways that no other technology or human agency can . Given its importance, both culturally and politically, the television industry is one of the most interesting industries in China. Candidate 114608 s career background is in distributing linear TV channels. However, a quick review of regulations and market realities showed that there are virtually no foreign channels in the country and probably won t be for a while; therefore the focus of this report is foreign television content entering China and, to a slightly lesser degree, Chinese content in global markets. All video genres are discussed here, with news and current affairs programming being a special case. The first part of this report is a short introduction that includes the history of political influence and a review of existing regulations. After this overview, the industry and major players are introduced and analyzed - supplemented with various facts and statistics. Here, the issue of cultural imperialism, or Western media influence is elaborated on. Then, the paper discusses the opportunities for international firms in the Chinese media market and the tension between Government control and market liberalisation. A compelling answer to the question of who will dominate the domestic market in 10 years is developed. Finally, the impact of Chinese content on international markets will be assessed within the same timeframe. This is particularly interesting as media is not a traditional manufacturing industry and poses different challenges i.e. creative skills. This report relies on data and insights from around 45 academic books and journal articles, 5 dissertations, 60 news and popular press sources, 10 analyst reports, and 15 online resources. English-language materials are widely available, even about Chinese companies and regulatory bodies; the majority of industry data is less than 5 years old. Class materials from the Global Strategy course and theoretical frameworks such as AAA, ADDING, Five Forces and the National Diamond are applied. Additionally, 12 personal interviews with high-level media executives were conducted, mostly at Europe s largest industry event in Cannes, France in April 2010. These insights were particularly useful for the 10-year outlook. Inhaltsverzeichnis:Table of Contents: 1.Motivation, Structure and Methodology3 2.Brief Historic Perspective on Political Influence [...]
Film And Television Culture In China
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Author : Zhifeng Hu
language : en
Publisher:
Release Date : 2018
Film And Television Culture In China written by Zhifeng Hu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Chinese categories.
Film and Television Culture in China gives a provocative analysis of film and television culture in China. Hu Zhifeng first gives a panoramic picture of Chinese culture in which film and television was born and shaped. He then delineates the definition and composition and basic relations in film and television culture. He discovers and deliberates on the two traditions in Chinese film and television culture: the worldly spirit and the poetic style. The two traditions are deeply rooted in Chinese Confucianism and Taoism and have influenced Chinese film and television from the start. The author also provides in-depth and original readings of phenomena in Chinese film and television culture, such as the reform films and the reflection films, the character and mission of television documentary, and a dialogue between the mainland and Taiwan. Film and Television Culture in China provides an essential guide to understand the film and television culture in China from early screen to the present day. The book is structured in three independent yet complementary sections: Ontology, History, and Analysis, which shared a common theme: the exploration of the nationality and indigenization of Chinese film and television culture. In the ontology part, the author establishes a logic theoretical framework for culture as well as for film and television culture. The author puts forward three systems in the film and television culture: mass media system, artistic creation system and entertainment system. The author explores the relations among social history, film and television culture and audience. In the history part, the author carefully combs the development of film and culture in China and reexamines it in introspection. The author puts forward two traditions in film and television culture, which are "the worldly spirit" and "the poetic style." The two traditions inherit traditional Chinese culture and have constant modern presentation. In the analysis part, the author gives in-depth analysis of representative cultural phenomena in film and television industries, which can be seen as the perfect illustration of applying the theories of film and television culture into practice.
Tv China
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Author : Ying Zhu
language : en
Publisher:
Release Date : 2009
Tv China written by Ying Zhu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with History categories.
TV institutions, programming, and audiences in Greater China and the Chinese diaspora