An Experiment To Examine The Relationship Between Price And Perceived Quality
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An Experiment To Examine The Relationship Between Price And Perceived Quality
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Author : George Chu
language : en
Publisher:
Release Date : 1972
An Experiment To Examine The Relationship Between Price And Perceived Quality written by George Chu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Consumers' preference categories.
The Relationship Between Price And Perceived Quality
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Author : Martin Lauth Lauridsen
language : en
Publisher:
Release Date : 1972
The Relationship Between Price And Perceived Quality written by Martin Lauth Lauridsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.
The Effects Of Price And Brand On Consumers Perceptions Of Service Quality Service Value And Behavioral Intentions Pre Purchase Versus Post Purchase
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Author : Robert Irving Roundtree
language : en
Publisher:
Release Date : 1996
The Effects Of Price And Brand On Consumers Perceptions Of Service Quality Service Value And Behavioral Intentions Pre Purchase Versus Post Purchase written by Robert Irving Roundtree and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
This dissertation synthesizes previous research from consumer research, psychology and applied economics to develop a conceptual model explaining the effects of perceived price and perceived brand on consumers' pre-purchase service expectations. This research also addresses the extent consumers' perceptions of value mediate the relationship between consumers' perceived service quality (i.e., pre-purchase expectations of service and post-purchase evaluations of actual service) and their behavioral intentions (e.g., willingness to buy and search intentions). The objective of this dissertation was to develop and test a conceptual model which: (1) helps explain the effects of perceived price and perceived brand on consumers' pre-purchase expected service quality and (2) addresses the extent consumers' perceptions of value mediate the relationship between consumers' perceived service quality (i.e., pre-purchase expectations of service or post-purchase evaluations of actual service) and their behavior intentions (e.g., willingness to buy and search intentions). To test this model and its propositions, an experiment was conducted. Respondents evaluated a hotel service given variations in advertised price, brand name and actual service performance. A confirmatory factor analytic computer program was used to assess the measurement properties of the scales. Manipulation effects were tested using analysis of variance techniques and certain relationships were tested using correlation and regression analyses. Twelve of the fourteen hypothesized effects and relationships were supported by the empirical results. The results of the brand and price manipulations in the pre-purchase stage were very robust. The results also suggest that consumers rely more on information provided in the pre-purchase stage (i.e., price and brand name) to make evaluations in the pre-purchase. Conversely, post-purchase evaluations were dominated more by experience. Support was also found for a mediating role of service value in consumers' evaluations of willingness to buy and search intentions in both pre-purchase and post-purchase stages. Finally, the results also suggest a moderating role for actual service performance in consumers' evaluation of post-purchase perceived monetary sacrifice.
Perceived Quality
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Author : Jacob Jacoby
language : en
Publisher: Lexington Books
Release Date : 1985
Perceived Quality written by Jacob Jacoby and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Pricing With Quality Perception
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Author : Wichinpong Park Sinchaisri
language : en
Publisher:
Release Date : 2016
Pricing With Quality Perception written by Wichinpong Park Sinchaisri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Quality is one of the most important factors behind a decision to purchase any product. Consumers have long assumed that price and quality are highly correlated, and that as the price of a product increases, its quality also increases ("you get what you pay for"). Several researchers have studied how consumers use price to infer quality, but very few have investigated the impact of pricing strategies, particularly price markdowns, on quality perception and how a retailer should react to such behavior. Our key research questions, viewed through both an empirical and a theoretical lens, concern how markdowns with different discount levels may induce different consumer behaviors and how the firm should incorporate them when optimizing its markdown policy. We empirically elicit the relationship between a consumer's quality perception and available price information, and refine a consumer demand model to capture these insights, together with other motives-reference dependence, loss aversion, patience, and optimism. For the retailer, we characterize the structure of the market segmentation and analyze its optimal markdown strategy when consumers are sensitive to quality. We present conditions in which it is optimal for the firm to apply a markdown to its products. When consumers are more sensitive to the product's original price than to the discount, or are impatient to wait for the future discounts, the retailer can earn the maximum revenue when applying a markdown strategy. Furthermore, we advocate that the firm should pre-announce the information about future markdowns in order to avoid the negative effect of the consumers' inaccurate estimates.
A Study Of The Relationship Between Consumer S Perceived Quality Judgements About A Product Based On The Extrinsic And Intrinsic Product Attributes And The Underlying Cognitive Structure
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Author : Secil Tuncalp
language : en
Publisher:
Release Date : 1973
A Study Of The Relationship Between Consumer S Perceived Quality Judgements About A Product Based On The Extrinsic And Intrinsic Product Attributes And The Underlying Cognitive Structure written by Secil Tuncalp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Consumer behavior categories.
The Price Perceived Quality Relationship
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Author : Franziska Völckner
language : de
Publisher:
Release Date : 2006
The Price Perceived Quality Relationship written by Franziska Völckner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
The Nature Of The Price Perceived Quality Relationship
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Author : University of Guelph. Department of Consumer Studies
language : en
Publisher:
Release Date : 1973
The Nature Of The Price Perceived Quality Relationship written by University of Guelph. Department of Consumer Studies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.
A Study Of The Relationship Between Consumer S Perceived Quality Judgments About A Product Based On The Extrinsic And Intrinsic Product Attributes And The Underlying Cognitive Structure An Empirical Investigation
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Author :
language : en
Publisher:
Release Date : 1973
A Study Of The Relationship Between Consumer S Perceived Quality Judgments About A Product Based On The Extrinsic And Intrinsic Product Attributes And The Underlying Cognitive Structure An Empirical Investigation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.
Review Of Marketing Research
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Author : Naresh Malhotra
language : en
Publisher: Emerald Group Publishing
Release Date : 2011-07-21
Review Of Marketing Research written by Naresh Malhotra and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-21 with Business & Economics categories.
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.