An Introduction To Communication Theory
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Using Communication Theory
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Author : Sven Windahl
language : en
Publisher: SAGE
Release Date : 1992-01-09
Using Communication Theory written by Sven Windahl and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-09 with Language Arts & Disciplines categories.
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Understanding Communication Theory
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Author : Stephen M. Croucher
language : en
Publisher: Routledge
Release Date : 2015-08-20
Understanding Communication Theory written by Stephen M. Croucher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Language Arts & Disciplines categories.
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Applying Communication Theory For Professional Life
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Author : Marianne Dainton
language : en
Publisher: SAGE Publications
Release Date : 2018-01-08
Applying Communication Theory For Professional Life written by Marianne Dainton and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-08 with Language Arts & Disciplines categories.
Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Theories Of Communication
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Author : Armand Mattelart
language : en
Publisher: SAGE
Release Date : 1998-07
Theories Of Communication written by Armand Mattelart and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-07 with Language Arts & Disciplines categories.
This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies. The book summarizes clearly and methodically the range of existing theories; explains how and why the diverse currents and schools of thought emerged; and contextualizes all the major approaches, including those of cultural studies and political economy, in their historical, social and intellectual setting. Theories of Communication is an essential text for all students of media, communication and cultural studies. It will also be welcomed by anyone seeking to understand the changes that have accompanied the rise of the so-called information society'.
Communication Theory
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Author : David Holmes
language : en
Publisher: SAGE
Release Date : 2005-03-15
Communication Theory written by David Holmes and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-15 with Language Arts & Disciplines categories.
`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can′ - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age′ of broadcast with the `second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
Communication Theory
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Author : Charles M. Goldie
language : en
Publisher: Cambridge University Press
Release Date : 1991-11-07
Communication Theory written by Charles M. Goldie and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-11-07 with Computers categories.
An introduction to the theories of information and codes. The authors exploit the connection to give a self-contained treatment relating the probabilistic and algebraic viewpoints. A background in discrete probability theory is required; the necessary Galois theory is developed as needed.
Introduction To Communication Systems
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Author : Upamanyu Madhow
language : en
Publisher: Cambridge University Press
Release Date : 2014-11-24
Introduction To Communication Systems written by Upamanyu Madhow and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-24 with Technology & Engineering categories.
An accessible undergraduate textbook introducing key fundamental principles behind modern communication systems, supported by exercises, software problems and lab exercises.
Essentials Of Mass Communication Theory
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Author : Arthur Asa Berger
language : en
Publisher: SAGE
Release Date : 1995-07-05
Essentials Of Mass Communication Theory written by Arthur Asa Berger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-05 with Language Arts & Disciplines categories.
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Encyclopedia Of Communication Theory
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Author : Stephen W. Littlejohn
language : en
Publisher: SAGE
Release Date : 2009-08-18
Encyclopedia Of Communication Theory written by Stephen W. Littlejohn and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-18 with Language Arts & Disciplines categories.
The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.
Information And Communication Theory
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Author : Stefan Host
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-04
Information And Communication Theory written by Stefan Host and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Technology & Engineering categories.
An important text that offers an in-depth guide to how information theory sets the boundaries for data communication In an accessible and practical style, Information and Communication Theory explores the topic of information theory and includes concrete tools that are appropriate for real-life communication systems. The text investigates the connection between theoretical and practical applications through a wide-variety of topics including an introduction to the basics of probability theory, information, (lossless) source coding, typical sequences as a central concept, channel coding, continuous random variables, Gaussian channels, discrete input continuous channels, and a brief look at rate distortion theory. The author explains the fundamental theory together with typical compression algorithms and how they are used in reality. He moves on to review source coding and how much a source can be compressed, and also explains algorithms such as the LZ family with applications to e.g. zip or png. In addition to exploring the channel coding theorem, the book includes illustrative examples of codes. This comprehensive text: Provides an adaptive version of Huffman coding that estimates source distribution Contains a series of problems that enhance an understanding of information presented in the text Covers a variety of topics including optimal source coding, channel coding, modulation and much more Includes appendices that explore probability distributions and the sampling theorem Written for graduate and undergraduate students studying information theory, as well as professional engineers, master’s students, Information and Communication Theory offers an introduction to how information theory sets the boundaries for data communication.