Analysis Of Current Mobile Marketing Applications Selected Best Practices And Future Development

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Analysis Of Current Mobile Marketing Applications Selected Best Practices And Future Development

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Author : Asligul Aktas
language : en
Publisher: GRIN Verlag
Release Date : 2010-05-19

Analysis Of Current Mobile Marketing Applications Selected Best Practices And Future Development written by Asligul Aktas and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-19 with Business & Economics categories.

Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to investigate current mobile marketing and advertising market, to examine current mobile marketing applications and to analyze three selected Best Practices and the future development of mobile marketing. The study consists of five main sections. First section consists of two parts, namely Introduction and Problem Statement. Introduction part covers a brief presentation about the subject of the study and the research objectives. And Problem Statement part discusses the stimulating factors to apply this research. The next section, which is Background Information, discusses the structural frame and the distinctive aspects of Mobile Marketing, the factors influencing consumer attitude towards mobile marketing, as well as measurement fundamentals of mobile marketing campaigns. This is followed by an Analysis of Current Mobile Marketing Applications including three selected Best Practices. Subsequently, Future Development of Mobile Marketing section explores the anticipations of the way towards which Mobile Marketing progresses and how the mobile technologies shape the development. Too, Key Success Factors of Mobile Marketing are investigated in this section. Finally, the fifth section concludes with a discussion about key findings of the study. Limitations of the Research and Recommendations for Further Research are provided to highlight the study. The writer pays attention that the study comprises her own reflections and original contributions. Keywords: Mobile Advertising, Mobile Marketing Applications, Best Practices in Mobile Marketing, Key Success Factors of Mobile Marketing, Future Developments on Mobile Marketing

Analysis Of Current Mobile Marketing Applications Selected Best Practices And Future Development

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Author : Asligul Aktas
language : en
Publisher: GRIN Verlag
Release Date : 2010-06

Analysis Of Current Mobile Marketing Applications Selected Best Practices And Future Development written by Asligul Aktas and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06 with Business & Economics categories.

Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to investigate current mobile marketing and advertising market, to examine current mobile marketing applications and to analyze three selected Best Practices and the future development of mobile marketing. The study consists of five main sections. First section consists of two parts, namely Introduction and Problem Statement. Introduction part covers a brief presentation about the subject of the study and the research objectives. And Problem Statement part discusses the stimulating factors to apply this research. The next section, which is Background Information, discusses the structural frame and the distinctive aspects of Mobile Marketing, the factors influencing consumer attitude towards mobile marketing, as well as measurement fundamentals of mobile marketing campaigns. This is followed by an Analysis of Current Mobile Marketing Applications including three selected Best Practices. Subsequently, Future Development of Mobile Marketing section explores the anticipations of the way towards which Mobile Marketing progresses and how the mobile technologies shape the development. Too, Key Success Factors of Mobile Marketing are investigated in this section. Finally, the fifth section concludes with a discussion about key findings of the study. Limitations of the Research and Recommendations for Further Research are provided to highlight the study. The writer pays attention that the study comprises her own reflections and original contributions. Keywords: Mobile Advertising, Mobile Marketing Applications, Best Practices in Mobile Marketing, Key Success Factors of Mobile Marketing, Future Developments on Mobile Marketing

Proceedings Of Iac 2020 In Budapest

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Author : Group of Authors
language : en
Publisher: Czech Institute of Academic Education
Release Date : 2020-03-13

Proceedings Of Iac 2020 In Budapest written by Group of Authors and has been published by Czech Institute of Academic Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-13 with Political Science categories.

International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and Marketing International Academic Conference on Transport, Logistics, Tourism and Sport Science

Mobile Marketing

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Author : Tomm Dali
language : en
Publisher: Zen Mastery Srl
Release Date : 2021-01-09

Mobile Marketing written by Tomm Dali and has been published by Zen Mastery Srl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-09 with Business & Economics categories.

Mobile Marketing: The Ultimate Guide to Successful Mobile Marketing, Learn Insider Strategies and Best Practices on How to Tap Into The Always Growing Mobile Shopping Market If you have a business but it is not optimized for mobile, now is the time to consider doing it. This could involve something simple like making sure your website is adaptable to different screen sizes or it could offer advanced offerings that are suitable for mobile devices. In 2019, mobile devices accounted for almost half of internet traffic across the globe. Studies show that the number of mobile shoppers is at an all-time high and it will only continue to grow. Statistics show that 40% of online transactions were done using a mobile device. You should definitely take advantage of this by making sure you have a mobile marketing strategy that would advertise or showcase your business to mobile users. This book will teach you all the essential information you need when it comes to mobile marketing. You will learn how mobile marketing can help increase your sales exponentially, connect with your audience and send constant highly-targeted traffic to your website This book will teach you about the following topics: What is Mobile Marketing Mobile Marketing Strategies Creating an App For Your Business Social Marketing On Mobile Best Practices for Mobile Devices Gaining Customers with Mobile Apps Mobile Marketing For Your Business The Popularity of Mobile Marketing Due to the availability of cheaper and more powerful phones nowadays, there's been a steady increase of mobile devices with access to the internet so it has become easier to do their online shopping on their mobile devices. If you want to learn more on how you can have an effective mobile marketing strategy for your business, scroll up and click "add to cart" now.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Mobile Marketing For Dummies

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Author : Michael Becker
language : en
Publisher: For Dummies
Release Date : 2010-10-12

Mobile Marketing For Dummies written by Michael Becker and has been published by For Dummies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-12 with Business & Economics categories.

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

Emerging Challenges Solutions And Best Practices For Digital Enterprise Transformation

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Author : Sandhu, Kamaljeet
language : en
Publisher: IGI Global
Release Date : 2021-06-18

Emerging Challenges Solutions And Best Practices For Digital Enterprise Transformation written by Sandhu, Kamaljeet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-18 with Business & Economics categories.

As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.

Federal Register

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Author :
language : en
Publisher:
Release Date : 2012-03

Federal Register written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03 with Delegated legislation categories.

Machine Learning In Marketing

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Author : Vinicius Andrade Brei
language : en
Publisher:
Release Date : 2020-08-31

Machine Learning In Marketing written by Vinicius Andrade Brei and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-31 with Business & Economics categories.

The New Advertising 2 Volumes

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Author : Ruth E. Brown
language : en
Publisher: Praeger
Release Date : 2016-09-19

The New Advertising 2 Volumes written by Ruth E. Brown and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with Business & Economics categories.

The era of "big data" has revolutionized many industries--including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about--and examples of--current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring. Provides easy-to-read, accessible insights from both academic and industry experts that create frameworks for thinking about how to effectively connect with consumers today Examines how modern advertising works within our digitally focused, always-on-the-go society Enables readers to understand how advertising and marketing has progressed to reach its current state as well as the many options available for connecting with and engaging consumers today and tomorrow Includes chapters written by luminaries ranging from Don E. Schultz, considered by most to be the father of integrated marketing communications, to Rishad Tobaccowala, chief strategist of Publicis Group and member of its Directoire+, one of the industry's leading visionaries