Analysis Of The Internationalisation Strategies Of German Car Companies In China
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Analysis Of The Internationalisation Strategies Of German Car Companies In China
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Author : Patrick Schrott
language : en
Publisher: GRIN Verlag
Release Date : 2012-12-18
Analysis Of The Internationalisation Strategies Of German Car Companies In China written by Patrick Schrott and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-18 with Business & Economics categories.
Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, , course: Automotive Management, language: English, abstract: China’s economy is growing year by year. The persistent growth has affected the auto-mobile sector in particular. Increasing income and the passenger vehicle as an exclusive status-symbol has risen the private demand. In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. This trend will certainly continue: With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorisation in new auto-motive markets like China focus the attention of the market participants on these new, growing markets. But the upward trend has already shown a downside. Increasing de-pendency on the strong politically influenced market and claims about know-how transfer are exemplary threats. As German enterprises in this industrial sector are popular worldwide and the car-industry is the key industry in our country, the internationalisation strategies of German automotive companies in China will be analysed in the following. The trend of the Chinese automobi-le market can be summarised in a quote of Dieter Zetsche, CEO of Daimler: “Wir fahren noch nicht im höchsten Gang, wir können noch mehr”. The quote relates to the expected turnover and profit records of Daimler in 2011, which were mainly based on the success in the PRC: The Swabian vehicle manufacturer sold 198,500 automobiles in China. In spite of these difficulties, the automotive market in the PRC is very attractive, especially for the well-known German firms. However, the companies should know how to manage the problems in China. Therefore, the choice of a suitable strategy of internationalisation is crucial. By definition internationalisation strategy is the orientation of corporate development by growth in different foreign markets. In contrast to an international market entry strategy, an internationalisation strategy is not only about starting business in a foreign market, but also developing a strategy in a market which has already been entered. The focus of this bachelor thesis is put on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for German and international manu-facturers in general. [...]
Strategies Of German Car Companies In China
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Author : Patrick Schrott
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2014-02-01
Strategies Of German Car Companies In China written by Patrick Schrott and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-01 with Business & Economics categories.
In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.
An Analysis Of Risks And Chances For The German Automotive Supplier Industry Within The Chinese Market
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Author : Felix Emmerich
language : en
Publisher: GRIN Verlag
Release Date : 2008-06-27
An Analysis Of Risks And Chances For The German Automotive Supplier Industry Within The Chinese Market written by Felix Emmerich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-27 with Business & Economics categories.
Research Paper (undergraduate) from the year 2008 in the subject Business economics - General, grade: 2,0, University of Cooperative Education (VWA Stuttgart (BA)), language: English, abstract: “China – big but not easy” (1) titled the Automotive Industries Magazine in its July 2005 issue, reporting about the German premium car manufacturer Audi, who is manufacturing in China since 1999. This simple statement breaks down the risks and opportunities for the German automotive supplier industry in China into two keywords. The first one is “big”: in the last decades, the eyes of the world’s automotive supplier industry have been directed to China, because it is promising to be the world’s biggest market soon. Given the fact that one fifth of mankind lives in China and its standard of living is rapidly improving, it is only a question of time until the promise becomes real. In addition to this enormous sales potential, the advantages of cheap labor and an improving level of technology and education show China’s attractive sourcing potential. The second one is “not easy”: exploiting this potential and taking part in the growth comes with a variety of challenges to the foreign suppliers: a completely different culture, a dynamic and highly competitive market and a political-legal system that favors its home industry over the foreigners – only to name a few. Although this paper is concerned with the German automotive suppliers in particular, it is inevitable to draw a complete picture of the country in general and the situation of the automotive manufacturers, which are in many areas the driving force behind the supplier’s activities. So the first chapters describe the market environment, progressing from the general to the specific and providing the framework necessary for the in-depth analysis of risks and opportunities. These are separated into internal and external aspects. Internal risks and opportunities derive from the weaknesses and strengths of a company itself. The external risks and opportunities in contrast can hardly be influenced by the suppliers as they are effects of the political and economical development. But the suppliers can develop strategies to adapt: using the opportunities and avoiding the risks! So, the aim of this paper is to show why China is such an important but difficult market for the German automotive suppliers and – as a conclusion – to give recommendations and strategies for being Successful in China. (1) Wessel-Aas (2005), p.1
An Analysis Of Internationalisation Strategies Using The Example Of Volkswagen Vw Ag
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Author : Jannis Happeck
language : en
Publisher: GRIN Verlag
Release Date : 2017-05-24
An Analysis Of Internationalisation Strategies Using The Example Of Volkswagen Vw Ag written by Jannis Happeck and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-24 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Private University of Applied Sciences Goettingen, language: English, abstract: This essay analyses internationalisation strategies by using the example of the German automotive manufacturer Volkswagen (VW). First, there will be a theoretical approach to internationalisation by defining the term and explaining the different opportunities and risks of internationalisation. Following this, essential internationalisation strategies for entering foreign countries and markets will be considered. The main part of the essay will deal with the Volkswagen Aktiengesellschaft (AG) and its internationalisation strategy. Following that, there will be a short description of the historical development of the VW AG before the three main phases of Volkswagen’s internationalisation process and the internationalisation strategy for the Chinese market will be worked out. Finally, the conclusions will summarise the results of this essay.
Comparison Study In A Car Industry Between China And Germany
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Author : Anonym
language : en
Publisher: GRIN Verlag
Release Date : 2007-09
Comparison Study In A Car Industry Between China And Germany written by Anonym and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Business & Economics categories.
Seminar paper from the year 2006 in the subject Business economics - Investment and Finance, grade: 2,0, Ocean University of China, 6 entries in the bibliography, language: English, abstract: In Germany as well as in China, the automobile industry is one of the dominating sectors. Many economic activities like tire industry, plastics industry, metal processing rely on automobile. With changing technologies, production concepts, strategies and products, the car industry is often an initiator of innovations in other industries. Its success has been due to the technological competencies of manufacturers, suppliers and their respective employees. In this essay, I am going to describe the differences or similarities in a car industry between China and Germany, focusing on history, current facts, figures and other economic issues.
Volkswagen Ag The German Car Manufacturer And Its Road To Internationalization
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Author : Matthias Boeing
language : en
Publisher: GRIN Verlag
Release Date : 2013-02-19
Volkswagen Ag The German Car Manufacturer And Its Road To Internationalization written by Matthias Boeing and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-19 with Business & Economics categories.
Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1.0 (Distinction) , The University of York (The York Management School), course: International Business and Strategic Management, language: English, abstract: During the last decades the rapidly increasing pace of globalization created opportunities as well as challenges for many corporations all over the world. Among other industries, this process has also heavily affected car manufactures. From a first idea about a “Volkswagen” in 1904, the Volkswagen Group has grown to one of the largest and most successful car manufacturers worldwide ranked 17th among the world’s biggest corporations by Forbes. Fuelled by the economic rebuilding of Europe as well as the attempts of several third world countries to gain economic influence, Volkswagen started its road to internationalization around 1950 to 1960 resulting in a breakthrough in Europe, the United States as well as Africa. Continuing this process Volkswagen later discovered the Chinese market in the 1980s. On the one hand this internationalization was favoured by opportunities but on the other hand different countries come along with issues that are unlike of those in their home market in Germany. This essay investigates which main opportunities and challenges VW particularly faced in the Chinese market starting from the beginning of its operations in 1985 to the early 21st century using an institution - based view. It also critically analyses the applicability of Dunning’s OLI paradigm for Volkswagen’s internationalization strategy in China.
Market Entry Concepts Of Chinese Automotive Companies Into The European Market
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Author : Ramona Blietz
language : en
Publisher: GRIN Verlag
Release Date : 2016-11-08
Market Entry Concepts Of Chinese Automotive Companies Into The European Market written by Ramona Blietz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-08 with Business & Economics categories.
Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.
China Champions
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Author : Lutz Kaufmann
language : en
Publisher: European Management Publications
Release Date : 2005
China Champions written by Lutz Kaufmann and has been published by European Management Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with International business enterprises categories.
Internationalization Of Chinese Automobile Companies
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Author : Garnet Kasperk
language : en
Publisher: Lulu.com
Release Date : 2011
Internationalization Of Chinese Automobile Companies written by Garnet Kasperk and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Biler categories.
Tesla S Market Entry Strategy In Germany Foreign Market Entry And Cross Cultural Business
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Author : Simon Glandien
language : en
Publisher: GRIN Verlag
Release Date : 2020-11-18
Tesla S Market Entry Strategy In Germany Foreign Market Entry And Cross Cultural Business written by Simon Glandien and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with Business & Economics categories.
Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.