Anspruchsgruppenorientierte Kommunikation
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Anspruchsgruppenorientierte Kommunikation
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Author : Florian Siems
language : de
Publisher: Springer-Verlag
Release Date : 2009-02-26
Anspruchsgruppenorientierte Kommunikation written by Florian Siems and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-26 with Language Arts & Disciplines categories.
Analyse Des Wirkungszusammenhangs Zwischen Ressourceneinsatz In Der Externen Personalkommunikation Reputation Und Wertsch Pfung Am Beispiel Der Dax30 Unternehmen
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Author : Sascha Georg Ernst
language : de
Publisher: BoD – Books on Demand
Release Date : 2016-02-03
Analyse Des Wirkungszusammenhangs Zwischen Ressourceneinsatz In Der Externen Personalkommunikation Reputation Und Wertsch Pfung Am Beispiel Der Dax30 Unternehmen written by Sascha Georg Ernst and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-03 with Business & Economics categories.
Die Reputation von Wirtschaftsunternehmen gewinnt gegenüber den Stakeholdern immer mehr an Relevanz. Anhand des DPRG-Wirkungsstufenmodells Kommunikation wird analysiert, ob eine umfangreiche positive Personalkommunikation ein Unternehmen im Wettbewerb unterstützen und das Vertrauen der Öffentlichkeit steigern kann, um auf diese Weise geldwerte Vorteile zu erzielen. Die DAX30-Unternehmen dienen in dieser Untersuchung aufgrund ihrer hohen wirtschaftlichen Bedeutung und Medienpräsenz als Musterbeispiel für andere deutsche Unternehmen.
Ecie 2023 18th European Conference On Innovation And Entrepreneurship Vol 1
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Author : Fernando Moreira
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2023-09-21
Ecie 2023 18th European Conference On Innovation And Entrepreneurship Vol 1 written by Fernando Moreira and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-21 with Business & Economics categories.
Handbook Of Business Communication
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Author : Gerlinde Mautner
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-07-24
Handbook Of Business Communication written by Gerlinde Mautner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-24 with Language Arts & Disciplines categories.
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Die Bedeutung Interkultureller Kommunikation In Der Wirtschaft Theoretische Und Empirische Erforschung Von Bedarf Und Praxis Der Interkulturellen Personalentwicklung Anhand Einiger Deutscher Gro Unternehmen Der Automobil Und Zuliefererindustrie
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Author : Ann-Kristin Bannenberg
language : de
Publisher: kassel university press GmbH
Release Date : 2011
Die Bedeutung Interkultureller Kommunikation In Der Wirtschaft Theoretische Und Empirische Erforschung Von Bedarf Und Praxis Der Interkulturellen Personalentwicklung Anhand Einiger Deutscher Gro Unternehmen Der Automobil Und Zuliefererindustrie written by Ann-Kristin Bannenberg and has been published by kassel university press GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Intercultural communication categories.
Unternehmenskommunikation Im Wandel Der Einfluss Von Social Media Auf Das Moderne Kommunikationsmanagement Im Unternehmen
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Author : Armin Skierlo
language : de
Publisher: Diplomica Verlag
Release Date : 2013-03
Unternehmenskommunikation Im Wandel Der Einfluss Von Social Media Auf Das Moderne Kommunikationsmanagement Im Unternehmen written by Armin Skierlo and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03 with Business & Economics categories.
Die Mediennutzung ver„ndert sich vielerorts in einem rasanten Tempo. Aktuell sind 97% der 14-29 j„hrigen Deutschen und 60 Millionen aller Deutschen online, ber 23 Millionen davon nutzen Facebook. Weltweit werden in dem sozialen Netzwerk t„glich ber 500 Jahre Videomaterial allein von YouTube angesehen. Diese Inhalte kommen zu groáen Teilen von den Nutzern selbst. Wer frher mediale Inhalte lediglich konsumierte, kann sie heute via Social Media mit einem geringen finanziellen und zeitlichen Aufwand selbst erstellen und teilen. Die Grenzen zwischen privater und beruflicher sowie zwischen interner und externer Kommunikation erodieren zunehmend, w„hrend die Zahl neuer Kan„le stetig w„chst. Mit Pinterest macht derzeit eine neue Social Sharing-Plattform von sich reden. Die vorliegende Arbeit untersucht, wie sich Unternehmenskommunikation durch die M”glichkeiten von Social Media ver„ndert. Zu diesem Zweck werden Kommunikationsverantwortliche und Experten aus diversen Branchen (u.a. Deutsche Bank, Deutsche Lufthansa, Deutsche Telekom, EADS, Microsoft, ARD, OTTO, Hamburg Energie) interviewt. Dadurch soll ein umfassendes Bild der m”glichen Chancen und Risiken pr„sentiert werden, denen sich Unternehmen aktuell und zuknftig gegenbersehen (k”nnten).
Conference Proceedings Trends In Business Communication 2020
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Author : Peter Schneckenleitner
language : en
Publisher: Springer Nature
Release Date : 2021-07-26
Conference Proceedings Trends In Business Communication 2020 written by Peter Schneckenleitner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-26 with Business & Economics categories.
The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.
The Oxford Handbook Of Strategic Sales And Sales Management
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Author : David W. Cravens
language : en
Publisher: OUP Oxford
Release Date : 2012-11-22
The Oxford Handbook Of Strategic Sales And Sales Management written by David W. Cravens and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-22 with Business & Economics categories.
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Transnational German Cinema
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Author : Irina Herrschner
language : en
Publisher: Springer Nature
Release Date : 2021-08-31
Transnational German Cinema written by Irina Herrschner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-31 with Social Science categories.
This volume explores the notion of German cinema as both a national and increasingly transnational entity. It brings together chapters that analyse the international circuits of development and distribution that shape the emerging films as part of a contemporary “German cinema”, the events and spectacles that help frame and re-frame national cinemas and their discoverability, and the well-known filmmakers who sit at the vanguard of the contemporary canon. Thereby, it explores what we understand as German cinema today and the many points where this idea of national cinema can be interrogated, expanded and opened up to new readings. At the heart of this interrogation is a keen awareness of the technological, social, economic and cultural changes that have an impact on global cinemas more broadly: new distribution channels such as streaming platforms and online film festivals, and audience engagement that transcends national borders as well as the cinema space. International film production and financing further heightens the transnational aspects of cinema, a quality that is often neglected in marketing and branding of the filmic product. With particular focus on film festivals, this volume explores the tensions between the national and transnational in film, but also in the events that sit at the heart of global cinema culture. It includes contributions from filmmakers, cultural managers and other professionals in the field of film and cinema, as well as scholarly contributions from academics researching popular culture, film, and events in relation to Germany.
Kommunikation In Change Und Risk
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Author : Marcus Stumpf
language : de
Publisher: Springer-Verlag
Release Date : 2014-07-08
Kommunikation In Change Und Risk written by Marcus Stumpf and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-08 with Social Science categories.
Die Situation von Unternehmen ist durch Veränderungen und Risiken geprägt, die aus vielfältigen Faktoren resultieren. Traditionelle betriebswirtschaftliche Konzepte sind nur bedingt geeignet, den hieraus entstehenden Anforderungen zu begegnen. Gefordert sind daher neue Strategien zum Umgang mit Wandel, Unsicherheiten und Risiken, in denen die Offenheit für Neuerungen und entsprechende Lernprozesse eine herausragende Rolle spielen. Ziel der Herausgeber ist es, die kommunikativen Aspekte der Wirtschafts- und Unternehmenskommunikation unter den Bedingungen von Wandel, Unsicherheiten und Risiken darzustellen und aus einer interdisziplinären Perspektive heraus zu analysieren.
