Antecedents And Consequences Of Employee Based Brand Equity
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Antecedents And Consequences Of Employee Based Brand Equity
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Author : Muhammad Waseem Bari
language : en
Publisher: Frontiers Media SA
Release Date : 2023-04-06
Antecedents And Consequences Of Employee Based Brand Equity written by Muhammad Waseem Bari and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-06 with Science categories.
Antecedents And Outcomes Of Employee Based Brand Equity
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Author : Bari, Muhammad Waseem
language : en
Publisher: IGI Global
Release Date : 2022-06-17
Antecedents And Outcomes Of Employee Based Brand Equity written by Bari, Muhammad Waseem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-17 with Business & Economics categories.
Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.
Antecedents And Consequences Of Internal Branding In Organizations In Indian Services Sector
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Author : Asha Binu Raj
language : en
Publisher:
Release Date : 2015
Antecedents And Consequences Of Internal Branding In Organizations In Indian Services Sector written by Asha Binu Raj and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Internal branding has a positive impact on attitudinal and behavioural aspects of employees. The effectiveness of internal branding depends on an understanding of the internal as well as the external environment of the organization. Organizations can build a strong employee brand image by focussing on Value based and Strategic Management, Autonomy, Employee Well-Being and Functional Benefits for the employees. Employee Commitment, Person-Organization Fit, Employee Engagement, Organizational Citizenship Behaviour, Brand Driven Culture, Employee based Brand Equity, and Talent Acquisition are seen as positive outcomes of employee's understanding of brand values through a strong internal branding process. The present descriptive and empirical study has identified the factors of internal branding which contribute to the overall employment experience and create and retain a strong employer brand. A sample size of 443 respondents across four different services sector in India was selected through stratified random sampling method. Self -designed and validated structured questionnaires were used to collect data. Empirical analysis of the study shows how organizations can create a strong employee brand image by focusing on various antecedents of brand creation. The major findings of the study include identification of seven factors which act as antecedents of internal branding and five significant factors which act as the consequences of internal branding practices. This study proposes an empirically tested integrated framework for internal branding based on its antecedents and consequences and helps organizations to identify the factors of internal branding which they need to emphasize upon to measure the effectiveness of their brand building process.
Antecedents And Consequences Of Brand Equity
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Author :
language : en
Publisher:
Release Date : 2016
Antecedents And Consequences Of Brand Equity written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
The Routledge Companion To Corporate Branding
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Author : Oriol Iglesias
language : en
Publisher: Routledge
Release Date : 2022-04-28
The Routledge Companion To Corporate Branding written by Oriol Iglesias and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-28 with Business & Economics categories.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.
Proceedings Of The 1990 Academy Of Marketing Science Ams Annual Conference
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Author : B. J. Dunlap
language : en
Publisher: Springer
Release Date : 2015-01-02
Proceedings Of The 1990 Academy Of Marketing Science Ams Annual Conference written by B. J. Dunlap and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-02 with Business & Economics categories.
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Social Media Marketing And Customer Based Brand Equity For Higher Educational Institutions
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Author : Charitha Harshani Perera
language : en
Publisher: Springer Nature
Release Date : 2022-09-30
Social Media Marketing And Customer Based Brand Equity For Higher Educational Institutions written by Charitha Harshani Perera and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
Employer Branding
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Author : Ioannis Georgakopoulos
language : en
Publisher:
Release Date : 2011
Employer Branding written by Ioannis Georgakopoulos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Employee motivation categories.
The purpose of this study is to provide an insight into strategically important issues vis-a-vis employer brands and brand building. Thus, it seeks to empirically explore the role of the psychological contract in the matter of both content and fulfilment together with brand-specific transformational leadership in influencing perceived brand strength, and how the latter interacts in producing effects, namely employee engagement, organizational identification, and brand-specific organizational citizenship behaviour. All multi-item measures were adapted from previous research, either published or unpublished, in a survey of 308 managerial and non-managerial employees working in three leading multinational organizations, where an online questionnaire tied to a quantitative research strategy and a comparative research design, within a cross-sectional research design setup, was distributed. In a nutshell, it has been found that perceived brand strength is predicted by the psychological contract (content and fulfilment) and brand-specific transformational leadership, and has an attendant impact on employee engagement, organizational identification, and brand-specific organizational citizenship behaviour. Also, the findings revealed that perceived brand strength mediates the relationship between the antecedents and outcomes. Although the results of the present study may be constrained by limitations, they clearly indicate that perceived brand strength is an important and meaningful construct that is worthwhile to further explore, and provide a platform for future work in this area. From a practical perspective, the current study explains how managers would be most successful in marking their organization out as an "employer of choice", and how positive perceptions apropos of brand strength spill over into work outcomes. All things considered, previous work is predominantly prescriptive in nature and this thesis is novel in demonstrating empirically a model of employ.
The Employer Brand
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Author : Simon Barrow
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
The Employer Brand written by Simon Barrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Antecedents Of Industrial Brand Equity
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Author : Allard C. R. van Riel
language : en
Publisher:
Release Date : 2004
Antecedents Of Industrial Brand Equity written by Allard C. R. van Riel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.