Archaeology Is A Brand
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Archaeology Is A Brand
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Author : Cornelius Holtorf
language : en
Publisher: Routledge
Release Date : 2016-07-01
Archaeology Is A Brand written by Cornelius Holtorf and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01 with Social Science categories.
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.
Brand X Versus The Recommended Product
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Author : Lewis Roberts Binford
language : en
Publisher:
Release Date : 1985
Brand X Versus The Recommended Product written by Lewis Roberts Binford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with categories.
Answers Goulds cxriticisms of new archaeology and argues against his empirical approach.
Cultures Of Commodity Branding
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Author : Andrew Bevan
language : en
Publisher: Routledge
Release Date : 2016-06-16
Cultures Of Commodity Branding written by Andrew Bevan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with Social Science categories.
Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.
The Handbook Of British Archaeology
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Author : Lesley Adkins
language : en
Publisher: Hachette UK
Release Date : 2017-04-13
The Handbook Of British Archaeology written by Lesley Adkins and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-13 with Social Science categories.
For over 25 years The Handbook of British Archaeology has been the foremost guide to archaeological methods, artefacts and monuments, providing clear explanations of all specialist terms used by archaeologists. This completely revised and updated edition is packed with the latest information and now includes the most recent developments in archaeological science. Meticulously researched, every section has been extensively updated by a team of experts. There are chapters devoted to each of the archaeological periods found in Britain, as well as two chapters on techniques and the nature of archaeological remains. All the common artefacts, types of sites and current theories and methods are covered. The growing interest in post-medieval and industrial archaeology is fully explored in a brand new section dealing with these crucial periods. Hundreds of new illustrations enable instant comparison and identification of objects and monuments - from Palaeolithic handaxes to post-medieval gravestones. Several maps pinpoint the key sites, and other features include an extensive bibliography and a detailed index. The Handbook of British Archaeology is the most comprehensive resource book available and is essential for anyone with an interest in the subject - from field archaeologists and academics to students, heritage professionals, Time Team followers and amateur enthusiasts.
Encyclopedia Of Archaeology
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Author : Thilo Rehren
language : en
Publisher: Academic Press
Release Date : 2023-09-01
Encyclopedia Of Archaeology written by Thilo Rehren and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-01 with Social Science categories.
Encyclopedia of Archaeology, Second Edition, Three Volume Set covers the standing of archaeology as a scientific discipline, how archaeology is practiced, both in the field and in the lab, provides an archaeological geographical overview encompassing all continents and time periods, and covers the role of archaeology in the modern world. This clearly structured thematic manner ensures a well-balanced presentation of the discipline across the world by the people who perform and experience archaeology as native scholars. Led by a brand new international editorial team, this book contains approximately 250 articles. From using home kits to analyze our DNA and find our ancestors' origin, to walking among ancient monuments embedded in modern cityscapes, visiting museums and archaeological sites, watching adventure movies, or playing video games about mummies coming to life, archaeology touches on many aspects of our everyday life.
Classical Archaeology
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Author : Susan E. Alcock
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-21
Classical Archaeology written by Susan E. Alcock and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-21 with Social Science categories.
The fully revised second edition of this successful volume includes updates on the latest archaeological research in all chapters, and two new essays on Greek and Roman art. It retains its unique, paired essay format, as well as key contributions from leading archaeologists and historians of the classical world. Second edition is updated and revised throughout, showcasing the latest research and fresh theoretical approaches in classical archaeology Includes brand new essays on ancient Greek and Roman art in a modern context Designed to encourage critical thinking about the interpretation of ancient material culture and the role of modern perceptions in shaping the study of art and archaeology Features paired essays – one covering the Greek world, the other, the Roman – to stimulate a dialogue not only between the two ancient cultures, but between scholars from different historiographic and methodological traditions Includes maps, chronologies, diagrams, photographs, and short editorial introductions to each chapter
Marketing Heritage
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Author : Yorke M. Rowan
language : en
Publisher: Altamira Press
Release Date : 2004
Marketing Heritage written by Yorke M. Rowan and has been published by Altamira Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Archaeology categories.
Increasingly, archaeological sites worldwide are being commodified for a growing tourism trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strengthen community identities. However, unchecked commercial development may undermine the economic and cultural integrity of these same sites, replacing local interests with corporate ones. In this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and the United States addresses the complex interaction between archaeology and nationalistic, political, and commercial policies.
The Archaeological Imagination
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Author : Michael Shanks
language : en
Publisher: Routledge
Release Date : 2016-06-03
The Archaeological Imagination written by Michael Shanks and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Art categories.
Archaeology is a way of acting and thinking—about what is left of the past, about the temporality of what remains, about material and temporal processes to which people and their goods are subject, about the processes of order and entropy, of making, consuming and discarding at the heart of human experience. These elements, and the practices that archaeologists follow to uncover them, is the essence of the archaeological imagination. In this extended essay, renowned archaeological theorist Michael Shanks offers his colleagues and students a window on this imaginative world of past and present and the creative role archaeology can play in uncovering it, analyzing it, and interpreting it.
Archaeology In Practice
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Author : Jane Balme
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-14
Archaeology In Practice written by Jane Balme and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Social Science categories.
This much-enhanced new edition of the highly accessible guide to practical archaeology is a vital resource for students. It features the latest methodologies, a wealth of case studies from around the world, and contributions from leading specialists in archaeological materials analysis. New edition updated to include the latest archaeological methods, an enhanced focus on post-excavation analysis and new material including a dedicated chapter on analyzing human remains Covers the full range of current analytic methods, such as analysis of stone tools, human remains and absolute dating Features a user-friendly structure organized according to material types such as animal bones, ceramics and stone artifacts, as well as by thematic topics ranging from dating techniques to report writing, and ethical concerns. Accessible to archaeology students at all levels, with detailed references and extensive case studies featured throughout
Archaeological Displays And The Public
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Author : Paulette M McManus
language : en
Publisher: Routledge
Release Date : 2016-06-16
Archaeological Displays And The Public written by Paulette M McManus and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with Social Science categories.
This volume is a set of a dozen case studies of innovative programs designed to attract the public to both archaeological sites and exhibits of archaeological artifacts. Papers deal with general issues of interpretation and presentation and cover British, Australian, European, and American settings.