Asiengesch Fte Mit Erfolg
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Advances In Electronic Marketing
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Author : Irvine Clarke
language : en
Publisher: IGI Global
Release Date : 2005-01-01
Advances In Electronic Marketing written by Irvine Clarke and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Enterprise Marketing Management
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Author : Dave Sutton
language : en
Publisher: John Wiley & Sons
Release Date : 2006-07-21
Enterprise Marketing Management written by Dave Sutton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-21 with Business & Economics categories.
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
Coaching Competencies And Corporate Leadership
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Author : Tracey Weiss
language : en
Publisher: CRC Press
Release Date : 2003-04-29
Coaching Competencies And Corporate Leadership written by Tracey Weiss and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-29 with Business & Economics categories.
The quality of corporate leadership is often the key factor that determines success - or failure - in the fiercely competitive business world. Offering a fresh perspective and practical advice, Coaching Competencies and Corporate Leadership explores how coaching executives can use a competency-based approach to become more effective leaders. The au
The New Global Marketing Reality
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Author : R. Brookes
language : en
Publisher: Springer
Release Date : 2003-10-09
The New Global Marketing Reality written by R. Brookes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-09 with Business & Economics categories.
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
The Routledge Dictionary Of Business Management
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Author : David A. Statt
language : en
Publisher: Routledge
Release Date : 2004-08-02
The Routledge Dictionary Of Business Management written by David A. Statt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy quick and accessible definitions and the extensive cross-referencing system allows readers broader access to subject areas. This dictionary covers all the topics, issues and terms in the field, including: business economics, consumer behaviour, corporate strategy, financial management, human resource management, information technology, management accounting, marketing and organizational behaviour and work psychology.
Compensation Committee Handbook
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Author : James F. Reda
language : en
Publisher: John Wiley & Sons
Release Date : 2004-10-27
Compensation Committee Handbook written by James F. Reda and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-27 with Business & Economics categories.
This Second Edition provides a comprehensive review of the issues facing compensation committees and covers functional issues such as organising, planning, and best practice tips. Compliance advice on the implications of Sarbanes-Oxley and other regulations is addressed along with new requirements on disclosures of financial transactions involving management and principal stockholders.
Attracting Investors
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2004-10-08
Attracting Investors written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-08 with Business & Economics categories.
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Towards More Efficient Order Picking
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Author :
language : en
Publisher:
Release Date : 1988
Towards More Efficient Order Picking written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Order picking systems categories.
Essentials Of Shared Services
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Author : Bryan Bergeron
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-31
Essentials Of Shared Services written by Bryan Bergeron and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-31 with Business & Economics categories.
What works, why it works, and how to evaluate a shared services program Shared services, a form of "internal outsourcing," enables corporations to achieve economies of scale by creating a separate entity within the company to perform specific internal services, such as payroll, accounts payable, travel and expense processing, etc. Essentials of Shared Services provides a quick, concise overview of shared services fundamentals, bringing senior-level executives up to speed so that they make the right decision. Bryan Bergeron provides a foundation of shared services from a historical, economic, technical, and customer perspective, showing how shared services can impact a corporation's bottom line, both long and short term. He delivers specific recommendations that can be used to establish and manage a shared services effort and includes a variety of examples of programs that work and those that do not.
New Consumer Marketing
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Author : Susan Baker
language : de
Publisher: John Wiley & Sons
Release Date : 2004-11-19
New Consumer Marketing written by Susan Baker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-19 with Business & Economics categories.
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.