Audience Research Sourcebook
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Audience Research Sourcebook
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Author : Gerald G. Hartshorn
language : en
Publisher:
Release Date : 1991
Audience Research Sourcebook written by Gerald G. Hartshorn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Performing Arts categories.
Audience Research Methodologies
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Author : Geoffroy Patriarche
language : en
Publisher: Routledge
Release Date : 2013-07-31
Audience Research Methodologies written by Geoffroy Patriarche and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Social Science categories.
The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Audience Economics
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Author : Philip M. Napoli
language : en
Publisher: Columbia University Press
Release Date : 2003
Audience Economics written by Philip M. Napoli and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
The Handbook Of Media Audiences
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Author : Virginia Nightingale
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
The Handbook Of Media Audiences written by Virginia Nightingale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Social Science categories.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Ratings Analysis
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Author : James Webster
language : en
Publisher: Routledge
Release Date : 2005-10-18
Ratings Analysis written by James Webster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-18 with Business & Economics categories.
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Advertising Media Workbook And Sourcebook
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Author : Kim Bartel Sheehan
language : en
Publisher: Routledge
Release Date : 2015-01-05
Advertising Media Workbook And Sourcebook written by Kim Bartel Sheehan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-05 with Business & Economics categories.
Advertising Media Workbook And Sourcebook
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Author : Kim Bartel Sheehan
language : en
Publisher: Routledge
Release Date : 2015-01-05
Advertising Media Workbook And Sourcebook written by Kim Bartel Sheehan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-05 with Business & Economics categories.
This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with plenty of hands-on exercises. Units are compact and easy-to-understand, and they progres.
Advertising Media Workbook And Sourcebook
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Author : Larry Kelley
language : en
Publisher: Routledge
Release Date : 2015-04-10
Advertising Media Workbook And Sourcebook written by Larry Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-10 with Business & Economics categories.
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Mobilising The Audience
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Author : Tom O'Regan
language : en
Publisher: Univ. of Queensland Press
Release Date : 2002
Mobilising The Audience written by Tom O'Regan and has been published by Univ. of Queensland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences.
Women And The Mass Media
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Author : Matilda Butler
language : en
Publisher: New York : Human Sciences Press
Release Date : 1980
Women And The Mass Media written by Matilda Butler and has been published by New York : Human Sciences Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Language Arts & Disciplines categories.
Institutional sexism is explored and ascertained, with suggestions on how to combat it.