Ausgew Hlte Intrapersonale Einflussfaktoren Auf Das Kaufverhalten Am Point Of Sale Und Ihre Ver Nderung Mit Zunehmendem Alter
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Ausgew Hlte Intrapersonale Einflussfaktoren Auf Das Kaufverhalten Am Point Of Sale Und Ihre Ver Nderung Mit Zunehmendem Alter
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Author : Thomas Flöter
language : de
Publisher: GRIN Verlag
Release Date : 2010
Ausgew Hlte Intrapersonale Einflussfaktoren Auf Das Kaufverhalten Am Point Of Sale Und Ihre Ver Nderung Mit Zunehmendem Alter written by Thomas Flöter and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Universit t Rostock (Institut f r Marketing und Dienstleistungsforschung), Sprache: Deutsch, Abstract: T glich treffen Konsumenten unz hlige Kaufentscheidungen. Sie w hlen aus einer zum Teil un berschaubaren Menge von Angeboten gerade nur einige bestimmte aus. Was veranlasst Verbraucher, sich genau in der Art und Weise zu verhalten, wie sie es tagt glich tun? Auf der Suche nach Erkl rungen werden dabei h ufig f lschlicherweise den Anbietern entscheidende Antworten zugespro-chen. Vielmehr entscheidet jedoch das Empfinden des einzelnen Verbrauchers. Um im Marketing erfolgreich zu sein, braucht es exakte Kenntnisse ber jene kurz angerissene Problematik. Nur wenn verschiedene Gr nde f r das Verhalten von K ufern identifiziert werden k nnen, lassen sich erfolgreiche Marketingstrategien entwickeln, die dann gezielt Bed rfnisse bei Konsumenten wecken und erf llen k nnen. Die vorliegende Arbeit soll einen Teilbereich von Einflussfaktoren - n mlich Determinanten, die innerhalb der Person wirken - auf das Kaufverhalten direkt am Ort des Verkaufes n her beleuchten. Dar ber hinaus sollen Ans tze skizziert werden, inwieweit sich ausgew hlte intrapersonale Einflussfaktoren des Kaufverhaltens mit zunehmendem Alter ver ndern.
European Retail Research
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Author : Bernhard Swoboda
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-01-30
European Retail Research written by Bernhard Swoboda and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Business & Economics categories.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Earth Politics
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Author : Ernst Ulrich Weizsäcker
language : en
Publisher:
Release Date : 1994
Earth Politics written by Ernst Ulrich Weizsäcker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This major work puts forward a comprehensive and visionary strategy for transforming industrial economies towards sustainability. It argues that a non-wasteful, non-destructive model of wealth creation requires environmental policies that are at once feasible and not seen as detrimental to standards of living. Practical remedial measures must be combined, the author argues, with price and taxation policies which reflect ecological realities. He envisages a coming 'century of the environment' founded on more responsible science and technology and new ways of valuing labour and economic achievement. The book has already had a significant impact on German environmental debates and policies and has been extensively revised to include an assessment of the 1992 Earth Summit and the follow-up actions needed.
Strategic Entrepreneurship
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Author : Philip A. Wickham
language : en
Publisher: Prentice Hall
Release Date : 2003-07-24
Strategic Entrepreneurship written by Philip A. Wickham and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-24 with categories.
This is a great value multipack consisting of Wickham: stategic Entrepreneurship ISBN: 0273651153 and The Definitive Business Plan ISBN: 0273659219
Baldrige Award Winning Quality
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Author : Mark Graham Brown
language : en
Publisher: CRC Press
Release Date : 2017-07-27
Baldrige Award Winning Quality written by Mark Graham Brown and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-27 with Business & Economics categories.
The Malcolm Baldrige National Quality Award is the highest level of national recognition for performance excellence that a U.S. organization can receive. Now in its 18th edition, Baldrige Award Winning Quality is still the most widely used and recognized book on the Malcolm Baldrige National Quality Award. It provides readers with a simple, yet com
Consumer Brand Relationships
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Author : Susan Fournier
language : en
Publisher: Routledge
Release Date : 2012-03-29
Consumer Brand Relationships written by Susan Fournier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Milestones In Mass Communication Research
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Author : Shearon Lowery
language : en
Publisher: Pearson
Release Date : 1995
Milestones In Mass Communication Research written by Shearon Lowery and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with History categories.
Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.
The Structural Transformation Of The Public Sphere
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Author : J?rgen Habermas
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-06
The Structural Transformation Of The Public Sphere written by J?rgen Habermas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-06 with Philosophy categories.
This major work retraces the emergence and development of the Bourgeois public sphere - that is, a sphere which was distinct from the state and in which citizens could discuss issues of general interest. In analysing the historical transformations of this sphere, Habermas recovers a concept which is of crucial significance for current debates in social and political theory. Habermas focuses on the liberal notion of the bourgeois public sphere as it emerged in Europe in the early modern period. He examines both the writings of political theorists, including Marx, Mill and de Tocqueville, and the specific institutions and social forms in which the public sphere was realized. This brilliant and influential work has been widely recognized for many years as a classic of contemporary social and political thought, of interest to students and scholars throughout the social sciences and humanities.
Corporate Information Factory
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Author : W. H. Inmon
language : en
Publisher: John Wiley & Sons
Release Date : 2002-03-14
Corporate Information Factory written by W. H. Inmon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-14 with Computers categories.
The "father of data warehousing" incorporates the latesttechnologies into his blueprint for integrated decision supportsystems Today's corporate IT and data warehouse managers are required tomake a small army of technologies work together to ensure fast andaccurate information for business managers. Bill Inmon created theCorporate Information Factory to solve the needs ofthese managers. Since the First Edition, the design of the factoryhas grown and changed dramatically. This Second Edition, revisedand expanded by 40% with five new chapters, incorporates thesechanges. This step-by-step guide will enable readers to connecttheir legacy systems with the data warehouse and deal with a hostof new and changing technologies, including Web access mechanisms,e-commerce systems, ERP (Enterprise Resource Planning) systems. Thebook also looks closely at exploration and data mining servers foranalyzing customer behavior and departmental data marts forfinance, sales, and marketing.
Modeling And Simulation
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Author : Hartmut Bossel
language : en
Publisher: CRC Press
Release Date : 2018-10-08
Modeling And Simulation written by Hartmut Bossel and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Computers categories.
Models and simulations of all kinds are tools for dealing with reality. Humans have always used mental models to better understand the world around them: to make plans, to consider different possibilities, to share ideas with others, to test changes, and to determine whether or not the development of an idea is feasible. The book Modeling and Simulation uses exactly the same approach except that the traditional mental model is translated into a computer model, and the simulations of alternative outcomes under varying conditions are programmed on the computer. The advantage of this method is that the computer can track the multitude of implications and consequences in complex relationships much more quickly and reliably than the human mind. This unique interdisciplinary text not only provides a self contained and complete guide to the methods and mathematical background of modeling and simulation software (SIMPAS) and a collection of 50 systems models on an accompanying diskette. Students from fields as diverse as ecology and economics will find this clear interactive package an instructive and engaging guide.