Aussagekraft Von Ans Tzen Zur Messung Des Kundenwertes
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Aussagekraft Von Ans Tzen Zur Messung Des Kundenwertes
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Author : Witt Timm
language : de
Publisher: GRIN Verlag
Release Date : 2009
Aussagekraft Von Ans Tzen Zur Messung Des Kundenwertes written by Witt Timm and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Controlling, Note: 2.0, Christian-Albrechts-Universit t Kiel, 29 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: "Eine zunehmende Austauschbarkeit der Leistungen konkurrierender Anbieter, stagnierende M rkte und sinkende Anbietertreue von Kunden f rdern in vielen Branchen eine Refokussierung vom transaktionsorientierten Management hin zu einem individualisierten Beziehungs- und Kundenmanagement." Unternehmen m ssen sich in der heutigen Zeit zwangsl ufig markt- bzw. kundenorientiert ausrichten, um Wettbewerbsvorteile zu sichern und langfristig am Markt bestehen zu k nnen. Als Konsequenz dieser Entwicklung r cken zunehmend der Kundenwert und die Kundenwertmessung in den Mittelpunkt des Unternehmensinteresses, um Kennzahlen zur effektiven Planung, Steuerung und Kontrolle von Kundencontrolling-Entscheidungen liefern zu k nnen. Im Rahmen dieser Arbeit soll daher zun chst der Frage nachgegangen werden, aus welchen Determinanten sich der Kundenwert zusammensetzt, um so die "Stellhebel" zur zweckgerechten Kundenwertgestaltung zu identifizieren und Anforderungen f r aussagekr ftige Messans tze ableiten zu k nnen. Der Hauptteil C besch ftigt sich mit den Fragen, welche Messans tze zur Kundenbewertung in der Literatur vorgeschlagen werden und wie deren Aussagekraft zu beurteil ist. Hierzu werden ausgew hlte Kundenbewertungsverfahren in Systematik gebracht, erl utert und anhand der entwickelten Anforderungen diskutiert. Hierbei bildet der Customer Lifetime Value als zentrales Analyseinstrument den Schwerpunkt der Betrachtungen. Das abschlie ende Res mee vergleicht zusammenfassend die Messans tze und gibt Anregungen f r weitergehenden Handlungsbedarf. ...]
Customer Equity Management
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Author : Roland T. Rust
language : en
Publisher: Prentice Hall
Release Date : 2005
Customer Equity Management written by Roland T. Rust and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Customer equity categories.
This book includes a practical framework with applied cases, and award-winning research.
Relationship Marketing
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Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003
Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
Design For Six Sigma Leantoolset
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Author : Christian Staudter
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-26
Design For Six Sigma Leantoolset written by Christian Staudter and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Business & Economics categories.
The Toolset is a comprehensive collection of the relevant Design for Six Sigma+Lean tools, which are necessary for successfully implementing innovations. All tools are presented in a clear structure, providing a good overview of the methodology. The chronology of the listed tools corresponds to the procedure in a Design for Six Sigma+Lean development project with the stages Define, Measure, Analyze, Design, and Verify. Due to this unique structure by which tools can be found and applied quickly we created a book that facilitates project work in practical use enormously. Migrating from a tool based approach to a question based approach is a decisive success factor in our opinion enabling firstly, increased efficiency of project work for the Project Leader, his team and the associated Stakeholders, and secondly, significantly increasing the probability of success for the respective innovation projects.
Digital Business Leadership
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
The Marketing Strategy Continuum
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 1990
The Marketing Strategy Continuum written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing categories.
Customer Equity
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Author : Robert C. Blattberg
language : en
Publisher: Harvard Business Press
Release Date : 2001
Customer Equity written by Robert C. Blattberg and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace. Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Web Metrics
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Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2003-05-12
Web Metrics written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-12 with Computers categories.
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers