Automobil Marketing
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Marketing Innovations In The Automotive Industry
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Author : Elena Candelo
language : en
Publisher: Springer
Release Date : 2019-04-09
Marketing Innovations In The Automotive Industry written by Elena Candelo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-09 with Business & Economics categories.
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Auto Brand
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Author : Anders Parment
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-01-03
Auto Brand written by Anders Parment and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-03 with Business & Economics categories.
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.
Digital Marketing In The Automotive Electronics Industry
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Author : Uli Schneider
language : en
Publisher: Springer Nature
Release Date : 2023-06-08
Digital Marketing In The Automotive Electronics Industry written by Uli Schneider and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-08 with Business & Economics categories.
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
Retail Marketing Management
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Author : Wassim Derbi
language : en
Publisher: Austin Macauley Publishers
Release Date : 2024-03-29
Retail Marketing Management written by Wassim Derbi and has been published by Austin Macauley Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-29 with Business & Economics categories.
"RETAIL MARKETING MANAGEMENT” IS AN INVALUABLE RESOURCE FOR AUTOMOTIVE MARKETERS SEEKING TO STAY AHEAD OF THE CURVE, OFFERING PRACTICAL INSIGHTS, CASE STUDIES, AND ACTIONABLE STRATEGIES TO DRIVE SUCCESS IN A RAPIDLY EVOLVING INDUSTRY. THE BOOK ALSO DELVES DEEP INTO DIGITAL MARKETING AND ITS TRANSFORMATIVE IMPACT ON THE INDUSTRY, DISSECTING THE USE OF SOCIAL MEDIA, ONLINE ADVERTISING, AND DATA ANALYTICS WHETHER YOU'RE A MARKETING PROFESSIONAL OR AN AUTOMOTIVE ENTHUSIAST, THIS BOOK OFFERS A FRESH PERSPECTIVE ON MARKETING IN THE AUTOMOTIVE SECTOR. IN THIS BOOK YOU WILL LEARN ABOUT: PRODUCT LAUNCH PLANNING DEVELOPING MARKETING STRATEGIES CAMPAIGN & PERFORMANCE MANAGEMENT DIGITAL MARKETING NEGOTIATION TACTICS CUSTOMER RELATIONSHIP MANAGEMENT
Experiential Marketing In Automotive Industry
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Author : Anna Adilova
language : en
Publisher: GRIN Verlag
Release Date : 2017-03-10
Experiential Marketing In Automotive Industry written by Anna Adilova and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-10 with Business & Economics categories.
Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 9, The Hague University, language: English, abstract: Experiential marketing has been practiced by a lot of brands across different industries. Not long ago brands in automotive industry began moving away from traditional advertising and embarked in non-traditional channels such as social media advertising and experiential marketing. Since buying a car is a major investment and even a big part of drivers’ lives, personal experience is vital for customers. It is interesting to see that automobile industry companies have been utilizing the concept of experience marketing for a very long time - in the form of test drives. However, in order for the potential customers to seek a test drive, they should already be interested, or at least aware of the car model. So now these companies are aspiring to reach out to their other, more valuable customer segment, which is the people who are not yet attracted by the new product. And to do so, companies are providing their users with other sorts of experiences to demonstrate the features or performance potential of the up-coming or fresh product.
Development Of Mass Marketing
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Author : Akio Ōkōchi
language : en
Publisher:
Release Date : 1981
Development Of Mass Marketing written by Akio Ōkōchi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
The Effectiveness Of Product Placement For The Automobile Industry And Its Impact On Consumer Behavior
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Author : Frank Günnemann
language : en
Publisher: GRIN Verlag
Release Date : 2008-09
The Effectiveness Of Product Placement For The Automobile Industry And Its Impact On Consumer Behavior written by Frank Günnemann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Business & Economics categories.
Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,0), Hawai'i Pacific University, 80 entries in the bibliography, language: English, abstract: The use and practice of product placement - also referred to as brand placement - has risen dramatically over the last few years. Here, especially the automobile industry is a major player by spending millions of dollars for strategically placing products and brands not only in blockbusters and movies, but increasingly also in various television programs, print media, and video games. This research paper investigates the effective of product placement for the automobile industry and its actual effect on consumer behavior. However, consumers' attitudes, perceptions, and values tend to differ depending on their culture; thus, further research shall concentrate on the possible differences between American, European, and Asian consumers. First, the introduction will state the objective of the study as well as research purposes. Next, the background of the study will present a conceptual framework, theoretical foundations on which the research will be based, development of research questions that are to be answered, and a hypotheses development. As it follows, the research methodology will formulate the information needs and data collection methods, the questionnaire development, and the sample design. The data analyses and findings part will use descriptive statistics and present the results from the quantitative research as well as other findings. Ultimately, in the conclusion the findings and results will be discussed, limitations of the study will be acknowledged, and possibilities for future research will be stated. ...]
Automobile Marketing Practices
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Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices
language : en
Publisher:
Release Date : 1956
Automobile Marketing Practices written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with Automobile industry and trade categories.
The Effectiveness Of Product Placement For The Automobile Industry And Its Impact On Consumer Behavior
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Author : Frank Günnemann
language : en
Publisher: GRIN Verlag
Release Date : 2008-08-29
The Effectiveness Of Product Placement For The Automobile Industry And Its Impact On Consumer Behavior written by Frank Günnemann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-29 with Business & Economics categories.
Master's Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,0), Hawai'i Pacific University, language: English, abstract: The use and practice of product placement – also referred to as brand placement – has risen dramatically over the last few years. Here, especially the automobile industry is a major player by spending millions of dollars for strategically placing products and brands not only in blockbusters and movies, but increasingly also in various television programs, print media, and video games. This research paper investigates the effective of product placement for the automobile industry and its actual effect on consumer behavior. However, consumers’ attitudes, perceptions, and values tend to differ depending on their culture; thus, further research shall concentrate on the possible differences between American, European, and Asian consumers. First, the introduction will state the objective of the study as well as research purposes. Next, the background of the study will present a conceptual framework, theoretical foundations on which the research will be based, development of research questions that are to be answered, and a hypotheses development. As it follows, the research methodology will formulate the information needs and data collection methods, the questionnaire development, and the sample design. The data analyses and findings part will use descriptive statistics and present the results from the quantitative research as well as other findings. Ultimately, in the conclusion the findings and results will be discussed, limitations of the study will be acknowledged, and possibilities for future research will be stated. [...]
Development Of Mass Marketing
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Author : Akio Ōkōchi
language : en
Publisher:
Release Date : 1981
Development Of Mass Marketing written by Akio Ōkōchi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
