Auto Brand
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Auto Brand
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Author : Anders Parment
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-01-03
Auto Brand written by Anders Parment and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-03 with Business & Economics categories.
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.
Driven
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Author : David Kiley
language : en
Publisher: John Wiley & Sons
Release Date : 2004-04-07
Driven written by David Kiley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-07 with Business & Economics categories.
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.
Car Design Asia
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Author : Paolo Tumminelli
language : en
Publisher: TeNeues
Release Date : 2014
Car Design Asia written by Paolo Tumminelli and has been published by TeNeues this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Design categories.
'Car Design Asia' is the third volume in a series on automotive history. Learn how this continent rose to the top in car manufacturing. Starting with Japan in the 1950s, and in later decades Korea and China, Asian automotive technology has gradually become a presence to be reckoned with on the international stage. Initially a smaller player compared to Europe and the United States, Asia's automobile industry has consistently grown to its current status as one of the most dynamic global forces in terms of form and function. At the forefront of both technology and design, Asian cars include some of the most commercially successful automobiles ever built. SELLING POINTS: * A unique history of Asia's contribution to automobile design and culture * A must-have for all car enthusiasts 250 colour and b/w illustrations
How To Repair Your Car
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Author : Paul Brand
language : en
Publisher: Motorbooks International
Release Date : 2006-10-15
How To Repair Your Car written by Paul Brand and has been published by Motorbooks International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-15 with Transportation categories.
In an easy-to-follow guide to automotive maintenance and repair, a noted expert shares the simple steps that can add years to the life of a car and save a driver thousands of dollars in repair costs, focusing on post-1985 cars as he discusses the various automotive systems, common problems that occur in each, and fifty do-it-yourself projects to care for a car's interior and exterior. Original. 100,000 first printing.
Brand Management Of Luxury Goods
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Author : Nicole Fich
language : en
Publisher: GRIN Verlag
Release Date : 2011-08
Brand Management Of Luxury Goods written by Nicole Fich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08 with Business & Economics categories.
"This study is focused on understanding the concept of "luxury" in the choice of cars in Germany. Therefore it has a closer look at the luxury brands and the luxury customer. The author researches and analyses the concept of "luxury" in the choice of car brands with a closer look at BMW and Mercedes in Germany. The author has chosen these two brands, because they are the most luxurious German brands and represent best the model of luxury brands."--Abstract.
The Change Story Of Yellow Auto Company
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Author : Alev Katrinli
language : en
Publisher:
Release Date : 2016
The Change Story Of Yellow Auto Company written by Alev Katrinli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business consultants categories.
Yellow Auto is a Turkish owned car dealer of the Renault brand and was founded in 1989 in a small town near Izmir. After the owner's children took over the company, they managed the dealership and moved it to Izmir. The 1994 economic crisis grew even more the demand for cars (especially in big cities like Izmir), and as the company expanded, more people were recruited. Yet, problems of communication within the staff members arose, and there were complaints regarding inappropriate physical conditions and poor quality of work environment. The interdepartmental issues started to affect the firm's relationship with Renault, and Yellow Auto top managers decided to hire external consultants from Izmir University of Economics to help with the organizational structure.
The Significant Revival Of The Mini S Brand
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Author : Corinna Jung
language : en
Publisher: GRIN Verlag
Release Date : 2011-12
The Significant Revival Of The Mini S Brand written by Corinna Jung and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12 with Business & Economics categories.
Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand's slogan characterized with an "emotional modifier" (Keller, 2008): Mini "Is it love?" (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini's brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini's brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand's performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960's the Mini's brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Be
The Significant Revival Of The Mini S Brand
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Author : Corinna Jung
language : en
Publisher: GRIN Verlag
Release Date : 2011-12-08
The Significant Revival Of The Mini S Brand written by Corinna Jung and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Business & Economics categories.
Research Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand’s slogan characterized with an “emotional modifier” (Keller, 2008): Mini “Is it love?“ (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini’s brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini’s brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand’s performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960’s the Mini’s brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Bessing et al., 2006). BMW created a high-quality product which is well-known and well ranked in consumer reports. The Mini’s pricing starts at €15.550 for the Mini One, €23.650 for the Mini Cooper S, €18.600 for the Mini Clubman and the Cabriolets’ prices start at €20.950 (Geiger, 2010). The Mini is thus more expensive than its competitors like e.g. the VW Polo whose price starts at € 12.275 and ends at € 20.900 for the CrossPolo (Volkswagen AG, 2011). The core brand attributes of the Mini......
The Automotive Manifesto
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Author : Paul J. Daly
language : en
Publisher:
Release Date : 2019-04-15
The Automotive Manifesto written by Paul J. Daly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with categories.
If you're a dealership (or any retail business, really) whose marketing relies on paid search and sell, sell, sell commercials to keep your business flourishing, you're wrong.Connection is the new currency. Marketing, sales, and branding (yes - branding!) must radically shift to reflect how people actually engage with companies. It would be an understatement to say the auto industry has been slow to adapt. Make no mistake, change - spurred by the Amazons, Carvanas, and CarMaxes of the world - is upon us. If you're not willing to be among the most innovative thinkers regarding brand connection, you're simply not going to survive, let alone thrive. The Automotive Manifesto goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. Automotive retail needs a reminder that it didn't conquer all of the challenges over the last hundred years to get beat by ones, zeros, and a smartphone. It cuts right through the brand rot that's infesting automotive retail and offers real-time strategies to out-thrive the lagging 90% of dealers who can't change with the times.
Santro
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Author : BVR Subbu
language : en
Publisher: Hachette UK
Release Date : 2018-01-05
Santro written by BVR Subbu and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
‘There’s no business like the car business!’ Within months of its launch in late 1998, with every well-known global automobile brand jockeying for a foothold in a small-car market almost monopolized by Maruti Udyog Limited, Hyundai Motor India’s debut production, the Santro, emerged as a force to reckon with. The first car to be conceptualized and designed for – and then developed and manufactured in – India, the ‘Sunshine Car’ has, over a period of sixteen years, set the record for the quickest small car brand to go from zero to one million units sold. It achieved profitability for Hyundai at an unprecedented speed and made an impressive global impact as a made-in-India automobile in markets as diverse as Algeria and Zimbabwe, Western Europe and North America. In Santro: The Car That Built a Company, BVR Subbu, who spearheaded much of the Santro’s success, reveals the hitherto untold story of how this small car made such a big impact. Vivid anecdotes detail the challenges of introducing a new product in a new market, the canny business strategies that were employed to get the better of rival brands, the unforgettable marketing campaigns that made all the difference – and the thrills of the high-stakes power battles and everyday drama that characterize corporate India. By turns revelatory, insightful and delightfully engaging, this is a business story with a difference about a car like no other.