Santro
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Santro
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Author : BVR Subbu
language : en
Publisher: Hachette UK
Release Date : 2018-01-05
Santro written by BVR Subbu and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
‘There’s no business like the car business!’ Within months of its launch in late 1998, with every well-known global automobile brand jockeying for a foothold in a small-car market almost monopolized by Maruti Udyog Limited, Hyundai Motor India’s debut production, the Santro, emerged as a force to reckon with. The first car to be conceptualized and designed for – and then developed and manufactured in – India, the ‘Sunshine Car’ has, over a period of sixteen years, set the record for the quickest small car brand to go from zero to one million units sold. It achieved profitability for Hyundai at an unprecedented speed and made an impressive global impact as a made-in-India automobile in markets as diverse as Algeria and Zimbabwe, Western Europe and North America. In Santro: The Car That Built a Company, BVR Subbu, who spearheaded much of the Santro’s success, reveals the hitherto untold story of how this small car made such a big impact. Vivid anecdotes detail the challenges of introducing a new product in a new market, the canny business strategies that were employed to get the better of rival brands, the unforgettable marketing campaigns that made all the difference – and the thrills of the high-stakes power battles and everyday drama that characterize corporate India. By turns revelatory, insightful and delightfully engaging, this is a business story with a difference about a car like no other.
Santro
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Author : B. V. R. Subbu
language : en
Publisher:
Release Date : 2017
Santro written by B. V. R. Subbu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Automobile industry and trade categories.
Indian Automobile Industry
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Author : T. P. Rajmanohar
language : en
Publisher:
Release Date : 2007
Indian Automobile Industry written by T. P. Rajmanohar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Automobile industry and trade categories.
The automobile industry is one of the largest industries in India as in many other countries. It plays a major role in the growth of economy in India. The industry comprises automobiles and auto component sectors, which encompass passenger cars, two-wheel
Hate Incorporated
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Author : Caye Christian
language : en
Publisher:
Release Date : 1945
Hate Incorporated written by Caye Christian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945 with Discrimination in higher education categories.
Belgravia
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Author :
language : en
Publisher:
Release Date : 1898
Belgravia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with categories.
Pakistan Illustrated
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Author :
language : en
Publisher:
Release Date : 2003
Pakistan Illustrated written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Pakistan categories.
Creator
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Author : Domino Santro
language : en
Publisher: Xlibris Corporation
Release Date : 2011-05-31
Creator written by Domino Santro and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-31 with Philosophy categories.
Would the world exist if we were never born, and how would we know? Do we have to be religious in order to be moral? Is sex the most pleasurable experience humans can achieve? Can the power of belief have the ability to physically elevate us off the ground? These and other questions are puzzling the author of this thought-provoking
American Druggist
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Author :
language : en
Publisher:
Release Date : 1935
American Druggist written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1935 with Electronic journals categories.
Pakistan Gulf Economist
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Author :
language : en
Publisher:
Release Date : 2008
Pakistan Gulf Economist written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Finance categories.
Outlook
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Author :
language : en
Publisher:
Release Date : 2006
Outlook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with India categories.