Autonomous Consumer Business
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Autonomous Consumer Business
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Author : Julian Morgen
language : de
Publisher: Springer-Verlag
Release Date : 2024-07-23
Autonomous Consumer Business written by Julian Morgen and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-23 with Business & Economics categories.
Eine immer mehr digital vernetzte Welt führt zu einer sehr großen Menge von unterschiedlichen Daten, die in Echtzeit generiert werden („Big Data“). Ein großer Teil dieser Datenproduzenten sind Nutzer von Social Media oder auch smarten Geräten, wie bspw. Fitnesstrackern oder mit dem Internet verbundenen Waschmaschinen („IoT“). Unternehmen, die sich diese Daten aus der direkten Lebenswelt der Konsumenten zu Nutze machen, können sehr präzise Einblicke bspw. über Einstellungen, Verhalten oder auch die Bedürfnisse potenzieller Kunden erhalten, wodurch der Weg zu einer „automatisierten Vermarktung“ geebnet wird. Zielsetzung dieses Buches ist die Entwicklung eines Konzeptes für ein Autonomous Consumer Business (ACB), das als maximal eigenständig agierendes und durch Künstliche Intelligenz getragenes Geschäftsmodell verstanden wird, bei dem Unternehmen die Bedürfnisse auf der Konsumentenseite automatisch erkennen und durch entsprechende Leistungsangebote befriedigen können. Weiterhin werden zentrale Bestimmungsgrößen, welche die konsumentenseitige Inanspruchnahme eines ACB im besonderen Maße beeinflussen, sowie potenzielle Kundengruppen empirisch identifiziert, wodurch Hinweise zur konkreten Ausgestaltung eines ACB gewonnen werden können.
Autonomous Consumer Business
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Author : Julian Morgen
language : de
Publisher: Springer Gabler
Release Date : 2024-08-13
Autonomous Consumer Business written by Julian Morgen and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-13 with Business & Economics categories.
Eine immer mehr digital vernetzte Welt führt zu einer sehr großen Menge von unterschiedlichen Daten, die in Echtzeit generiert werden ("Big Data"). Ein großer Teil dieser Datenproduzenten sind Nutzer von Social Media oder auch smarten Geräten, wie bspw. Fitnesstrackern oder mit dem Internet verbundenen Waschmaschinen ("IoT"). Unternehmen, die sich diese Daten aus der direkten Lebenswelt der Konsumenten zu Nutze machen, können sehr präzise Einblicke bspw. über Einstellungen, Verhalten oder auch die Bedürfnisse potenzieller Kunden erhalten, wodurch der Weg zu einer "automatisierten Vermarktung" geebnet wird. Zielsetzung dieses Buches ist die Entwicklung eines Konzeptes für ein Autonomous Consumer Business (ACB), das als maximal eigenständig agierendes und durch Künstliche Intelligenz getragenes Geschäftsmodell verstanden wird, bei dem Unternehmen die Bedürfnisse auf der Konsumentenseite automatisch erkennen und durch entsprechende Leistungsangebote befriedigen können. Weiterhin werden zentrale Bestimmungsgrößen, welche die konsumentenseitige Inanspruchnahme eines ACB im besonderen Maße beeinflussen, sowie potenzielle Kundengruppen empirisch identifiziert, wodurch Hinweise zur konkreten Ausgestaltung eines ACB gewonnen werden können. Der Autor Julian Morgen war Wissenschaftlicher Mitarbeiter und Doktorand an der Professur für Marketing, Innovation und Electronic-Business der Universität Trier.
Nutzerpr Ferenzen F R Ein Autonomous Consumer Business
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Author : Julian Morgen
language : de
Publisher:
Release Date : 2022
Nutzerpr Ferenzen F R Ein Autonomous Consumer Business written by Julian Morgen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
The Autonomous Revolution
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Author : William H. Davidow
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2020-02-18
The Autonomous Revolution written by William H. Davidow and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Technology & Engineering categories.
The bestselling authors of The Virtual Corporation describe how the rise of AI and virtual environments are ushering in an epic cultural transformation. We are at the dawn of the Autonomous Revolution, a turning point in human history as decisive as the Agricultural and Industrial Revolutions. More and more, AI-based machines are replacing human beings, and online environments are gathering our data and using it to manipulate us. This loss of human autonomy amounts to nothing less than a societal phase change, a fundamental paradigm shift. The same institutions will remain—schools, banks, churches, and corporations—but they will radically change form, obey new rules, and use new tools. William H. Davidow and Michael S. Malone go deeply into the enormous implications of these developments. They show why increases in productivity no longer translate into increases in the GDP and how zero cost, one-to-many communications have been turned into tools for cybercrime and propaganda. Many of the book’s recommendations—such as using taxes to control irresponsible internet behavior and enabling people to put their data into what are essentially virtual personal information “safety deposit boxes”—are bold and visionary, but we must figure out how we will deal with these emerging challenges now, before the Autonomous Revolution overcomes us. “Lots of books talk about what’s happening. This book talks about the why behind the what. It will transform your view of the future.” —Geoffrey Moore, bestselling author of Crossing the Chasm “A provocative work combining historical inquiry, present-day technology crises, and possible future solutions.”—Library Journal
Serving The Customer
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Author : Thomas Aichner
language : en
Publisher: Springer Nature
Release Date : 2023-01-01
Serving The Customer written by Thomas Aichner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-01 with Business & Economics categories.
This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serve customers and the role of selling and sales. Their research results and practical experiences can be used as a basis for further research as well as implemented by small, medium-sized and globally operating companies. The 13 chapters are organized in four parts, starting with (I) value creation and selling services, followed by (II) business negotiations and sales in B2B, (III) using technology and innovation to increase sales and study consumers, and finishing with two chapters about sales competencies on the one hand and a critical piece about consumption on the other hand under (IV) selling more or consuming less?The European perspective adopted in the book provides both international researchers and entrepreneurs, as well as those already working in Europe, with a better understanding of the market and the dynamics in the consumer and business sectors. Excerpt from the content The meaning of value creation and value-in-use in selling services The vital role of pricing, customer participation, and the responsibilities of front-line employees How to negotiate the sale in B2B and purchase of three distinct types of business services How, why, and under which circumstances retailers are considering machine learning forecasting methods to increase sales Proposal for an autonomous consumer business, which is about fully automating transactions between a seller and a buyer How the Net Promoter Score works and why it can be both beneficial but also viewed skeptically Which specific competencies sales professionals must possess to succeed and sell well The downsides and threats of our economic system with a single-minded focus on the growth of sales or revenues
The Consumer Or Else
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Author : Donald F Dufek
language : en
Publisher: Routledge
Release Date : 2011-02-23
The Consumer Or Else written by Donald F Dufek and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-23 with Business & Economics categories.
Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you how—and why—businesses must adapt to succeed. Handy charts, tables, and illustrations make the information easy to understand, and fascinating sidebar quotations from well-known leaders of various industries—Sam Walton, Jack Welch, and many more—give the book a unique and memorable flavor. “Consumers,” say the authors, “not only demand higher quality and lower prices, but also expect convenient, quick, customized service. They expect in-stock conditions and quality. They demand value and respect. Global markets mean large numbers of consumers, but these consumers want to be treated as individuals, and the mass market no longer exists. Companies in industries from financial services to groceries to consumer goods to health care to hardware to automobiles are adopting these new business processes and winning in the marketplace. Their competitors are falling by the wayside.” This essential book: examines the factors that are shaping the current business environment and looks at the re-orientation of today's consumer, presenting global perspectives on these vital issues explores this new consumer-centric approach from the perspectives of suppliers, intermediaries, and retailers, as well as the business processes being used to create more efficient supply chains and more effective demand fulfillment processes shows you the tools that can be used to implement this new business paradigm in the areas of technology, internal business processes, and collaboration answers frequently asked questions shares the success stories of Rite Aid, Southwest Airlines, Starbucks, Snap-On Tools, National Semiconductor, and others! After addressing the issues of why business must change and examining the significance of a global business environment, The Consumer . . . or Else! addresses each element of the new business paradigm: the new role of consumers major players, including the shift in the business processes of retailers and manufacturers and the role of intermediaries new business processes, with a focus on technology, internal coordination, and collaboration Companies from Dell Computer to Del Monte are putting consumers first and reaping the sales benefits. General Mills will soon provide consumers with the opportunity to create and name their own custom cereal. As the authors point out, “The business process is changing-changing the way product flows, the way information flows, and the way cash flows. Companies that recognize this need to change will hold huge competitive advantages, and the companies that fail to adapt will simply not be here in the future.” Let The Consumer . . . or Else!: Consumer-Centric Business Paradigms be your guidebook to this challenging new business climate.
Brand Autonomy
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Author : FRANK DAPPAH
language : en
Publisher: OSTRICH PUBLISHERS
Release Date : 2021-05-16
Brand Autonomy written by FRANK DAPPAH and has been published by OSTRICH PUBLISHERS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-16 with Computers categories.
"Brand Autonomy" is indeed my latest attempt to tackle one of the most fundamental challenges every software entrepreneur faces today. It is quite daunting, as it is, to go out there and build a software application, any software application. Whether for the business crowd or for everyday consumers, it is always a challenge to assemble a set of features that seek to offer intrinsic value to the end-user. It is equally challenging to position your app in the right medium to allow for maximum usability. It is said that the now-defunct mobile-only streaming service Quibi's major issue was that, well, it was mobile-ONLY. The creators of what I personally thought was a pretty cool service, one that I would have paid for had it not been confined to my mobile device, did not anticipate that most folks would want to watch TV on a, ahem! TV. In all seriousness, there are many challenges to getting it right in the software arena, or any business for that matter. I happen to think that most software entrepreneurs, because software folks tend to be more technical types of folks, rarely consider the "selling" aspect of their creations. In other words, they, software entrepreneurs, coders, techies, whatever you wanna call them, tend not to have plans on how to get folks to sign up for their apps. And to have a set of scenarios that lead to actually collecting payment from their users. In this book, I share a few of the techniques I use to do just that.
The Undermining Of Beliefs In The Autonomy And Rationality Of Consumers
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Author : John O'Shaughnessy
language : en
Publisher: Routledge
Release Date : 2007-11-08
The Undermining Of Beliefs In The Autonomy And Rationality Of Consumers written by John O'Shaughnessy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-08 with Business & Economics categories.
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev
A Critical Analysis Of Consumers Expectations And Concerns Towards Autonomous Vehicles
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Author : Piotr Wilk
language : en
Publisher:
Release Date : 2019
A Critical Analysis Of Consumers Expectations And Concerns Towards Autonomous Vehicles written by Piotr Wilk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Shift
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Author : Richard Lees
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-26
Shift written by Richard Lees and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-26 with Business & Economics categories.
Understand what’s required to deliver top-of-the-line customer experiences As organizations around the world do their best to deliver meaningful, effective, and efficient customer experiences, many are encountering difficulty translating their actions into progress. These businesses find that, despite a plethora of initiatives, programs, and plans, inclusive and excellent customer service remains stubbornly out of reach. In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and outline their importance in the quest for the ideal client experience. They explain the importance of measuring progress through the eyes of the customer and ensuring that the measures that matter to customers are improving. A necessary addition to the reading lists of innovation and business development professionals, Shift deserves a place on the bookshelves of managers, executives, and other business leaders attempting to set their organization apart from the competition.