B Y O B Building Your Own Brand
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B Y O B Building Your Own Brand
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Author : Karan Gupta
language : en
Publisher: Independently Published
Release Date : 2021-01-29
B Y O B Building Your Own Brand written by Karan Gupta and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-29 with categories.
Who is this book for? This book is tailored for professionals in the fields of graphic design, branding design, visual design, ui/ux, business administration, brand management, public relations, architecture, interior design, content marketing and communication design. It is also an informative read for young design and business graduates or students who wish to explore the world of branding. Lastly, this book is also crafted in a simple non-design language for people from all scores of life to explore the world of branding and how brands are established over time. How to read this book?You can skim through the entire book to find your exact interest and read it separately. You can also read the book in a continuous flow to start by understanding the need for branding and then to creating brand assets. What value will this book bring you?You'll realise branding is not just the brand logo, some business cards or your letterhead. You'll realise the amount of time and effort that goes into building a powerful brand that creates a legacy. You'll realize that branding for products is totally different from service or design. Lastly, you'll come across some definitive actionable steps to build your own brand. What's in part 2 of this book?This book ends at a cliffhanger note by creating brand logos but we will explore how to curate brand colors, typography, tone of voice, imagery, illustrations, iconography, patterns and a lot more in the next part. We will also understand how brand attributes should be reflected in all the brand assets such as packaging, marketing collaterals, website, social media and more. We shall also go through a case study of establishing the brand of an architecture studio through dialogues and discussions.
Building Your Brand Assets
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Author : Karan Gupta
language : en
Publisher:
Release Date : 2021-04-18
Building Your Brand Assets written by Karan Gupta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-18 with categories.
Your brand is and should be unique. It should stand out from others in a similar business or service. What makes your brand so different? It's your unique promise and value that you provide to your customers and clients. But how do you communicate this to your potential network? Through branding. Like humans, brands have a character. Like us, they need to have a style, a dressing sense, and a style of communication to grab people's attention. In this book, we'll get into the depth of each of the brand assets from brand name, story, logo, colors, typography, tone of voice, imagery, iconography, illustrations to compiling them in a holy brand style guide. It'll be an exciting journey. If you're a brand strategist, marketer, brand agency team member, at a manager post, a business owner, or an entrepreneur looking to establish your business as a brand, this is for you. If you're a young design or business graduate struggling to understand the practical applications of your theory classes in Branding and Marketing, this is for you. If you're a 9-5 stuck employee at a stressful job and willing to set up your own business or brand but don't have the capital to invest in building your brand, this will help you construct it. In the last book, 'BYOB Building Your Own Brand', we talked about the first steps towards creating a brand strategy, value proposition statement, brand character, and the various types of brand logos. This book is a continuation of where we left in the last book. Although you can read it without going through the previous book, I would recommend you to read it too if you wish to gain a better foundation in brand building. Here we will understand what a particular brand asset is used for, how it needs to be created, where it should be used, and how to make it a successful brand asset that evokes a strong brand recall in the minds of your audience. All the chapters are supported by examples from brands all over the world. The last chapter focuses on compiling the valuable brand assets in the form of a style guide with guidelines, descriptions, information, standards, best practices, do's and don'ts, and instructions for anyone who will be involved in brand building exercises. A strong visual identity is the need for a modern brand to evolve in this digital era and a necessity for a legacy brand to continue growing business. Over 90% of businesses around the world today depend on highly aesthetical and meaningful visual communication. How do we achieve this? With all the visual and emotional clutter filling the digital space and no one really looking at your advertisements anymore? How do we attract people and hook them to your brand? We do it by providing them value. Value through an exclusive visual means of communication. Obviously, there's something particular about how your brand dresses up to perform in front of your audience. These accessories it wears are your brand's assets and, in this book, you'll discover how to make them.
How To Build Your Personal Brand On Social Media
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Author : Nancy Evans
language : en
Publisher:
Release Date : 2022
How To Build Your Personal Brand On Social Media written by Nancy Evans and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Be Your Own Brand
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Author : David McNally
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2002
Be Your Own Brand written by David McNally and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Brand name products categories.
This thin book elaborates on the interesting premise that you can achieve deeper, truer personal relationships by managing your life as if it was a marketing campaign and you were a brand. The idea is shocking on the face of it, since the general stereotype of marketing, advertising and branding is not a parallel for deep truth and conviction. On the contrary. It is hard to think of yourself as a marketing object, akin to a bottle of beer or a box of laundry detergent, even if you are clearly out in the world selling yourself. But the initial shock creates enough interest to compel the reader to keep reading. This lightweight, somewhat meandering book offers one fresh idea: you can assess and adjust your impact on others by seeing yourself as a quantifiable branded entity. Otherwise, it ultimately offers little that is particularly new or deep, but - and this is a worthy caveat - getAbstract.com finds that it does provide an amusing, intriguing new perspective on some fundamental and enduring truths about behavior and self-awareness. And, if it proves to be just one more mechanism for understanding and presenting yourself, careers have depended on less.
Building Brand You
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Author : Omar Abedin
language : en
Publisher: Trafford Publishing
Release Date : 2015-07-07
Building Brand You written by Omar Abedin and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Self-Help categories.
The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.
Be Your Own Brand
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Author : Karl D. Speak
language : en
Publisher: ReadHowYouWant.com
Release Date : 2011-08-17
Be Your Own Brand written by Karl D. Speak and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-17 with Business & Economics categories.
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and...
Build Your Own Brand
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Author : Doug Dvorak
language : en
Publisher: Pelican Publishing
Release Date : 2010-09-23
Build Your Own Brand written by Doug Dvorak and has been published by Pelican Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-23 with Business & Economics categories.
The names Oprah, Michael Jordan, Donald Trump, and Bill Gates are great personal brands, and yours can be a personal brand too. This insightful book guides professionals and businesspeople to harness the power of their personal brands to build their client base. Readers will be able to carve a niche in the market in an inexpensive and productive way.
Byob
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Author : Brian Scudamore
language : en
Publisher: Lioncrest Publishing
Release Date : 2022-04-05
Byob written by Brian Scudamore and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-05 with categories.
BYOB Build Your Own Business. Be Your Own Boss. Are you ready for the adventure of a lifetime? Buckle up: serial entrepreneur Brian Scudamore is your guide on the journey of entrepreneurship, taking you through inspiring stories, hilarious anecdotes, and just a few industry secrets so you can start your own startup - today. "Brilliant. Absolutely brilliant!" - Michael E. Gerber, author of the E-Myth books "For anyone looking for a master class on how to take the leap and build something great, Brian's guide will help them navigate the journey." - Guy Raz, creator of the How I Built This podcast "In BYOB: Build Your Own Business, Be Your Own Boss, Brian Scudamore challenges anyone with a dream of business ownership to dive in." - Verne Harnish, Founder, CEO, and author of Scaling Up "A roadmap for every aspiring entrepreneur. This will drive you from thinking to doing." - Jason Feifer, Editor in Chief of Entrepreneur magazine
The Brand Your Own Business Workbook
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Author : Tim Miles
language : en
Publisher: Table 49 Press
Release Date : 2017-10-20
The Brand Your Own Business Workbook written by Tim Miles and has been published by Table 49 Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-20 with categories.
Small business branding questions? You're not alone! There are nearly eight million family businesses in the U.S. and Canada and nearly that many marketing options to choose from. Good companies don¿t know which direction to turn. Good people are drowning in noise, choice, and the droning voice of self-appointed thought leaders on every virtual street corner. When you BYOB: ¿ You will know how to translate your deepest values into daily actions. ¿ You will know how to get your team on the same page with the same purpose... YOUR purpose. ¿ You will know how to consistently deliver a more delightful experience than you promise. ¿ You will know how to tell the right, true story about your business, so that people know, like, and trust you. Create a marketing plan from the inside out in an intuitive, step-by-step way that will make sense and feel good to you and your team. You¿ll have a strong foundation to weather any storm, because you¿ll always be able to Brand Your Own Business.
Build Your Own Brand
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Author : Robin Landa
language : en
Publisher: Simon and Schuster
Release Date : 2013-08-06
Build Your Own Brand written by Robin Landa and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-06 with Design categories.
What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!