Barwise S Book
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Simply Better
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Author : Patrick Barwise
language : en
Publisher: Harvard Business Press
Release Date : 2004
Simply Better written by Patrick Barwise and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Beyond The Familiar
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Author : Patrick Barwise
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-19
Beyond The Familiar written by Patrick Barwise and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-19 with Business & Economics categories.
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.
Summary Simply Better
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-28
Summary Simply Better written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-28 with Business & Economics categories.
The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most". This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what it promises consistently well. In their book, the authors encourage you not to obsess over trivial points of difference, gimmicks, branding or outside-the-box thinking and instead do the basics well. This summary offers six rules that you can follow to ensure that you perfect the basics and exceed your customers' expectations to deliver long-term success. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Simply Better" and discover the key to delivering excellence by perfecting the basics.
Situations And Attitudes
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Author : Jon Barwise
language : en
Publisher: MIT Press (MA)
Release Date : 1983
Situations And Attitudes written by Jon Barwise and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Philosophy categories.
In this provocative book, Barwise and Perry tackle the slippery subject of meaning, a subject that has long vexed linguists, language philosophers, and logicians.
Model Theoretic Logics
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Author : J. Barwise
language : en
Publisher: Cambridge University Press
Release Date : 2017-03-02
Model Theoretic Logics written by J. Barwise and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Mathematics categories.
This book brings together several directions of work in model theory between the late 1950s and early 1980s.
Television And Its Audience
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Author : Patrick Barwise
language : en
Publisher: SAGE
Release Date : 1988-11-24
Television And Its Audience written by Patrick Barwise and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-11-24 with Language Arts & Disciplines categories.
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
The War Against The Bbc
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Author : Patrick Barwise
language : en
Publisher: Penguin UK
Release Date : 2020-11-19
The War Against The Bbc written by Patrick Barwise and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-19 with Political Science categories.
There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back. The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including deep funding cuts - much deeper than most people realise - with imminent further cuts threatened. This book busts the myths about the BBC and shows us how we can save it, before it's too late.
Papers In Honor Of John Barwise
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Author : Lawrence S. Moss
language : en
Publisher: Stanford Univ Center for the Study
Release Date : 2015-12-15
Papers In Honor Of John Barwise written by Lawrence S. Moss and has been published by Stanford Univ Center for the Study this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-15 with Language Arts & Disciplines categories.
Jon Barwise (1942-2000) was a noted scholar of mathematical logic and philosophy who served on the faculties of Yale University, the University of Wisconsin, Stanford University (where he was cofounder and the first director of the Center for the Study of Language and Information), and Indiana University. This collection honors Barwise's legacy to the academy with current contributions inspired by his diverse fields of interest, from infinitiary logic to natural language, situation semantics, circular claims, and non-well-founded set theory.
Barwise S Book
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Author : Henry Thornton Craven
language : en
Publisher:
Release Date : 1870
Barwise S Book written by Henry Thornton Craven and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1870 with categories.
Admissible Sets And Structures
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Author : Jon Barwise
language : en
Publisher: Cambridge University Press
Release Date : 2017-03-02
Admissible Sets And Structures written by Jon Barwise and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Mathematics categories.
This volume makes the basic facts about admissible sets accessible to logic students and specialists alike.