Becoming A Name
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The Making Of A Name The Inside Story Of The Brands We Buy
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Author : Steve Rivkin
language : en
Publisher: Oxford University Press, USA
Release Date : 2004-09-30
The Making Of A Name The Inside Story Of The Brands We Buy written by Steve Rivkin and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-30 with Business & Economics categories.
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Becoming A Woman Who Knows God By Name
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Author : Jan Harrison
language : en
Publisher: Harvest House Publishers
Release Date : 2016-09-01
Becoming A Woman Who Knows God By Name written by Jan Harrison and has been published by Harvest House Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-01 with Religion categories.
"Those who know your name trust in you." Psalm 9:10 My Creator. My Provider. My Healer. My Peace. These names of God give you important insight into His steadfast character. Seek the Lord on a deeper level by getting to know Him as He reveals Himself in the Bible... Elohim—Creator of your life and purpose Jehovah Jireh—Provider of your endless supply Jehovah Rophe—Healer in your brokenness Jehovah Shalom—Peace in your fear and uncertainty Knowing God by name makes Him more approachable and His Word more applicable. Learning who He is and how deeply He loves you gives you confidence to walk by His side day by day. Strengthen your trust in God for every circumstance, hope, and step of faith in this study of some of the most beloved aspects of His nature. Let His heart assure your heart as you become a woman who knows the God of the universe by name.
Hello My Name Is Awesome
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Author : Alexandra Watkins
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2019-10-01
Hello My Name Is Awesome written by Alexandra Watkins and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
What S In A Name
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Author : Leonard R. N. Ashley
language : en
Publisher: Baltimore, MD : Genealogical Publishing Company
Release Date : 1989
What S In A Name written by Leonard R. N. Ashley and has been published by Baltimore, MD : Genealogical Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Family & Relationships categories.
Nobody in America knows more about names than Prof. Ashley, and his book is designed for everyone. It will tell you the facts behind the names of persons, places and things; about how names are chosen for business and for success; how they are used for everything from tracing settlement patterns to telling fortunes; how forenames have their fashions; where surnames had their origins; all about names in the U.S. and around the globe. Open the book anywhere and you'll find something that catches your attention: name trends and fashions, name crazes, names in magic and the occult, middle names and nicknames, trick names and married names, place names, street names, good names and bad names, the psychology of names, naming practices around the world, personal factors in naming, tips for giving a child a good name, what names tell us about ourselves . . . you name it, it's here!
Know The Name Know The Person
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Author : Sharon Lynn Wyeth
language : en
Publisher: Publishamerica Incorporated
Release Date : 2010-03
Know The Name Know The Person written by Sharon Lynn Wyeth and has been published by Publishamerica Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03 with Family & Relationships categories.
What does your name say about you? What's in a name? More than most of us realize. Discover personality secrets hidden in the arrangement of the letters in names. In our busy world, we must make decisions about people quickly, to hire or not; to share personal information, or not; to do a business transaction or not; to trust with money or not. Often there is not enough time to know the person sufficiently before making a decision that could cost both time and money along with one's reputation. Knowing what to look for in a name provides an immediate insight into others, as well as our own, personality traits. This is a must read for everyone who wishes to have insights into others. After reading this book, you will be able to analyze any name. By learning Neimology you will: A[a¬A[ Find out how first, middle and last names, as well as nicknames, affect behavior and thinking. / A[a¬A[ Realize potential conflicts with others and how to avoid them. / A[a¬A[ Discover how to meet and connect with someone immediately. / A[a¬A[ Know what types of gifts are appreciated. / A[a¬A[ Learn how to sell to people in a style so that they will want to buy. / A[a¬A[ Learn how to quickly access strengths and identify what support is required for yourself and others in order to succeed. / A[a¬A[ Become an excellent conversationalist depending on the name of the person you are addressing. We are our names. Recognize what others reveal in their names, and what others immediately know about you, once you know Neimology. Neimology: The study of the placement of the letters in a name and how they interact with each other to reveal hidden secrets about one's character.
The A To Z Of Names Revised And Expanded Edition
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Author : Isebell Gauche
language : en
Publisher: Struik Christian Media
Release Date : 2012-02-03
The A To Z Of Names Revised And Expanded Edition written by Isebell Gauche and has been published by Struik Christian Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-03 with Family & Relationships categories.
The A to Z of names (Revised and Expanded Edition) is the new, expanded version of the popular reference book that reveals the true meaning of our names. The previous edition explored the origin and meaning of more than 9 000 South African men’s and women’s names. Now, in this expanded version even more names have been added! The revised and expanded edition: • Shows how some names reflect the circumstances at the time of birth, the time or day, birth order, parents’ reaction to the birth and appearance or desired characteristics. • Indicates that there is a strong trend towards using surnames as given names. • Connects names to occupations, colours, animals or birds; plants, virtues or tasks. • Includes names of famous persons and feminine forms of masculine names • Features a section at the back that explores the Christian perspective on the importance of names and the promise it holds. The A to Z of Names (Revised and Expanded Edition) is a comprehensive and authoritative guide with easy access to the origin and meaning of most South African names and the special promise each name holds.
The Name Book
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Author : Pierre Le Rouzic
language : en
Publisher:
Release Date : 1989-04
The Name Book written by Pierre Le Rouzic and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-04 with Family & Relationships categories.
The Art Of Nameology
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Author : Norma Watts
language : en
Publisher: Sourcebooks
Release Date : 2005
The Art Of Nameology written by Norma Watts and has been published by Sourcebooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Fortune-telling by names categories.
Presents a guide to the practice of nameology, in which a person's character is discerned through his or her name and the numerals associated with it.
Becoming A Name At Lloyd S
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Author : Peat, Marwick, Mitchell & Co
language : en
Publisher:
Release Date : 1986
Becoming A Name At Lloyd S written by Peat, Marwick, Mitchell & Co and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.
Miracle Of Names
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Author : Clayne Conings
language : en
Publisher: 1st World Publishing
Release Date : 1996
Miracle Of Names written by Clayne Conings and has been published by 1st World Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Family & Relationships categories.
Miracle of Names is a simple and easy to use book that will keep you entertained while it teaches the essential wisdom of numerology. Look up your name in the index and discover its hidden meaning and potential, or you can calculate the numbers yourself using a simple table of addition. Either way, you will enjoy paging through this volume and sharing it with your friends and family. Explains how to calculate the numerology of names from any culture. Explores the mystical meaning behind names. Reveals the hidden potential within each names. Profiles the major name groups and provides quick reference guides. Teaches the basics of numerology without effort