Hello My Name Is Awesome
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Hello My Name Is Awesome
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Author : Alexandra Watkins
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2019-10-01
Hello My Name Is Awesome written by Alexandra Watkins and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Hello My Name Is Awesome
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Author : Alexandra Watkins
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2014-09-15
Hello My Name Is Awesome written by Alexandra Watkins and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Hello My Name Is Awesome
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Author : Alexandra Watkins
language : en
Publisher: National Geographic Books
Release Date : 2019-10-01
Hello My Name Is Awesome written by Alexandra Watkins and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors’ names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Hello My Name Is Awesome
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Author : Alexandra Watkins
language : en
Publisher:
Release Date : 2014-09-15
Hello My Name Is Awesome written by Alexandra Watkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the ''so bad she gave them an award.'' Alexandra Watkins is not afraid to name names.Â
Hello My Name Is Mommy
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Author : Sheri Lynch
language : en
Publisher: St. Martin's Griffin
Release Date : 2004-04-07
Hello My Name Is Mommy written by Sheri Lynch and has been published by St. Martin's Griffin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-07 with Humor categories.
Hilarious and true and inspirational, Hello, My Name is Mommy is for every pregnant woman and new mother who ever felt helpless and out of control instead of confident and aglow. Sure, women know pregnancy is no bed of roses, but Lynch taps into her own dysfunctional childhood and fears about becoming a mom to label a much profounder worry many moms-to-be have: that their own pasts were so screwed up that they're doomed to repeat the cycle. Dr. Spock may tell moms to trust their instincts, but Lynch's Misfit Mommies want to do every last thing but that. They feel like frauds and imposters, and Lynch's real-girl's voice will be instantly recognizable to them. Lynch will walk and talk new moms through it all: from lamenting the hot dogs and second-hand smoke they were raised on (and, of course, "you turned out just fine") to the realization that kids are kind of germy and gross (but feeling that way doesn't make one a bad mother) to keeping it together at work with Cheerios in the old nursing bra.
The Naming Book
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Author : Brad Flowers
language : en
Publisher: Entrepreneur Press
Release Date : 2020-03-17
The Naming Book written by Brad Flowers and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Summary Of Alexandra Watkins S Hello My Name Is Awesome
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-05-10T22:59:00Z
Summary Of Alexandra Watkins S Hello My Name Is Awesome written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The SMILE SCRATCH name evaluation test is based on the philosophy that a name should make you smile instead of scratch your head. SMILE is an acronym for the five qualities of a great name, which I cover here. #2 A name should suggest something about your brand. It should not describe your company in a descriptive way, like Fast Signs, but in a creative or metaphorical way, such as Amazon. #3 Some coined names are those that suggest a positive brand experience. Jamba Juice, Twizzlers, and Zappos all live up to their fun, high-energy names. #4 When writing your creative brief, you should jot down a few adjectives that describe the personality of your brand. You can use those words to spark name ideas. Ad agencies are notorious for suggesting creative prowess through their wonderfully strange names.
Hello My Name Is God
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Author : Jeremy Pearsons
language : en
Publisher: Legacy Creative Group
Release Date : 2009-05
Hello My Name Is God written by Jeremy Pearsons and has been published by Legacy Creative Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05 with categories.
God is ________. How do you fill in that blank? Is God a good and loving Father or an angry judge just waiting for us to make a mistake? God has introduced Himself to mankind in very pronounced ways. While some have recognized Him, still there are those who have encountered Him and had no idea who they were talking to. Which one are you? Would you instantly recognize God if you saw Him? Heard Him? What if He weren¿t wearing His name tag? You no longer have to be confused by conflicting opinions and theories. Hello. My Name is God. will help you fill in the blank with the truth of who He really is.
Hello My Name Is
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Author : Matthew West
language : en
Publisher: Hachette UK
Release Date : 2017-04-18
Hello My Name Is written by Matthew West and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-18 with Religion categories.
The world goes out of its way to make you believe you are not good enough. Maybe you aren't sure you like where you've been, or who you've become. Maybe someone has made you believe a lie about who you are by speaking damaging words to you. The discovery of our true identities does not begin by looking within ourselves, but by looking to the One who made us. Hello, My Name Is will inspire you to not wear the nametag that someone else gave you, but to wear the name of who God says you are. Your name may be "Lonely" . . . He calls you Friend. Your name may be "Failure" . . . He calls you Redeemed. Your name may be "Broken" . . . He calls you Beloved. It is time to tear off the false nametags that cover up your true identity. Understanding who you are begins with knowing Whose you are so you can embrace your destiny as a child of the one true King. "Hello, My Name Is will silence the lies of the enemy so you can hear God whisper, 'You are mine. You are wanted. You are so incredibly loved.'" -- Lysa Terkeurst, New York Times best-selling author and president of Proverbs 31 Ministries "Hello, My Name Is gets to the heart of an issue that haunts the homeless and the hero, the kid and the king, the disabled and the diva -- our identity." -- Randy Frazee, Senior Minister at Oak Hills Church, author of The Heart of the Story "Matthew West brings the rare combination of songwriter an pastor to his ministry. He is a modern-day King David, creating Psalms that touch the heart of God and God's children. Now, as an added blessing to us all, he has compiled his thoughts into a book. A person can almost hear Matthew sing through the pages. I'm deeply grateful for this work, this singer, this friend." -- Max Lucado, New York Times best-selling author "Matthew West has always written honestly in his songs and stories. In his latest book, Hello, My Name Is, Matthew may offer his greatest truth yet: how to discover our God-given identity while building a closer relationship with our Lord. I gained a lot of insight while reading this book, and I know you will as well." -- Scotty McCreery, ACM, BMI, and CMT award-winning country music entertainer and author of Go Big or Go Home: The Journey Toward the Dream
Hello My Name Is Ice Cream
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Author : Dana Cree
language : en
Publisher: Clarkson Potter
Release Date : 2017-03-28
Hello My Name Is Ice Cream written by Dana Cree and has been published by Clarkson Potter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-28 with Cooking categories.
With more than 100 recipes for ice cream flavors and revolutionary mix-ins from a James Beard-nominated pastry chef, Hello, My Name is Ice Cream explains not only how to make amazing ice cream, but also the science behind the recipes so you can understand ice cream like a pro. Hello, My Name is Ice Cream is a combination of three books every ice cream lover needs to make delicious blends: 1) an approchable, quick-start manual to making your own ice cream, 2) a guide to help you think about how flavors work together, and 3) a dive into the science of ice cream with explanations of how it forms, how air and sugars affect texture and flavor, and how you can manipulate all of these factors to create the ice cream of your dreams. The recipes begin with the basics—super chocolately chocolate and Tahitian vanilla—then evolve into more adventurous infusions, custards, sherbets, and frozen yogurt styles. And then there are the mix-ins, simple treats elevated by Cree's pastry chef mind, including chocolate chips designed to melt on contact once you bite them and brownie bits that crunch.