Behind The Manipulation The Art Of Advertising Copywriting Second Edition
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Behind The Manipulation
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Author : William Barre
language : en
Publisher:
Release Date : 2018-08-07
Behind The Manipulation written by William Barre and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-07 with Business & Economics categories.
Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique &ld
Behind The Manipulation
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Author : William Barre
language : en
Publisher:
Release Date : 2014-08-29
Behind The Manipulation written by William Barre and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-29 with categories.
Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media--including social media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique "voices" for campaigns. The book demonstrates the vital importance of visual thinking in brand advertising and the craft of writing headlines and body copy that support those visuals. Each chapter is rich with full-color advertising examples and includes "limbering up" exercises that enable readers to put the book's principles into practice. The core chapters teach students how to create individual ads and commercials, and how to combine them into full, multi-media branding campaigns. The book culminates with twelve creative briefs that readers can use as a starting point in creating campaigns for their own portfolios ("books"), which are essential to getting any job as a copywriter. Successfully class-tested, Behind the Manipulation: The Art of Advertising Copywriting is the ideal choice for courses in copywriting, advanced copywriting and advertising-portfolio creation, and as a supporting text in general advertising and mass communications courses.
Copywriting
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Author : Mark Shaw
language : en
Publisher: Hachette UK
Release Date : 2009-03-02
Copywriting written by Mark Shaw and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-02 with Language Arts & Disciplines categories.
Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.
Advertising Copywriting Foreword By Leo Burnett Second Edition
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Author : Philip Ward BURTON (and KREER (G. Bowman))
language : en
Publisher:
Release Date : 1962
Advertising Copywriting Foreword By Leo Burnett Second Edition written by Philip Ward BURTON (and KREER (G. Bowman)) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with categories.
Strategic Copywriting
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Author : Edd Applegate
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-11-05
Strategic Copywriting written by Edd Applegate and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-05 with Business & Economics categories.
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
The Art Of Manipulation
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Author : William Barre
language : en
Publisher: Cognella Academic Publishing
Release Date : 2014-12-31
The Art Of Manipulation written by William Barre and has been published by Cognella Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with categories.
Advertising Copywriting
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Author : Philip Ward Burton
language : en
Publisher:
Release Date : 1990
Advertising Copywriting written by Philip Ward Burton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Copywriting
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Author : Mark Shaw
language : en
Publisher:
Release Date : 2012
Copywriting written by Mark Shaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising copy categories.
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.
Persuasive Copywriting
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Author : ANDY. MASLEN
language : en
Publisher:
Release Date : 2019
Persuasive Copywriting written by ANDY. MASLEN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Copywriting 2nd Edition
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Author : Mark Shaw
language : en
Publisher:
Release Date : 2012
Copywriting 2nd Edition written by Mark Shaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business communication categories.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.