Beitr Ge Zum Marketing Management
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Marketing Management
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Author : Richard P. Bagozzi
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2018-07-12
Marketing Management written by Richard P. Bagozzi and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-12 with Business & Economics categories.
Bagozzi u.a. zielen darauf ab, die Lücke zu schließen zwischen der Wissenschaft vom Marketing - Marketing-Forschung, Konsumentenpsychologie, Volkswirtschaftslehre, Operations Research, strategisches Management - und der Kunst des Marketings - dem Bemühen der Praktiker, fundierte Entscheidungen in allen Bereichen des Marketing-Mix angesichts von Unsicherheit und Unbeständigkeit zu treffen. Sie zeigen, wie und warum Marketing so praktiziert wird, wie es der Fall ist, und sie thematisieren Sachverhalte, die Manager in ihre künftigen Marketing-Überlegungen einbeziehen sollten. Der "Bagozzi u.a." richtet sich an Universitäts- und Fachhochschul-Studenten im Grund- und Hauptstudium, die eine Karriere in der Wirtschaft oder im akademischen Bereich anstreben. Besondere Rücksicht gilt den Studenten, die mit diesem Buch praxisnahes Wissen erlangen möchten. Besonderen Wert haben die Autoren darauf gelegt, die praktische Anwendbarkeit der Marketing-Theorie hervorzuheben, um den Studenten den dierekten Bezug der Ausführungen zu ihren betrieblichen Erfahrungen aufzuzeigen. "Bagozzi u.a." ist in den U.S.A. zum wohl führenden Buch zu Thema "Marketing" aufgestiegen.
Sustainable Marketing Management
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Author : Heribert Meffert
language : de
Publisher: Springer-Verlag
Release Date : 2014-12-19
Sustainable Marketing Management written by Heribert Meffert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
Fragen der gesellschaftlichen Verantwortung von Unternehmungen stehen seit geraumer Zeit im Mittelpunkt der wissenschaftlichen und praktischen Diskussion. Ursächlich dafür sind die sich verändernden Rahmenbedingungen der globalisierten Wirtschaftssysteme und der damit verstärkte nationale und internationale Wettbewerb auf den Beschaffungs- und Absatzmärkten, der klimatische und demographische Wandel, die verstärkte Umweltbelastung, die Verknappung der natürlichen Ressourcen, die steigende Digitalisierung und nicht zuletzt die leeren Staatskassen und die damit einhergehenden Streichungen sozialer staatlicher Leistungen. Vor diesem Hintergrund streben die Herausgeber Prof. Dr. Dr. h. c. mult. Heribert Meffert, Prof. Dr. Peter Kenning und Prof. Dr. Manfred Kirchgeorg mit „Sustainable Marketing Management – Texte und Cases des Sustainable Marketing“ ein Sammelwerk an, das erstmals das Thema nachhaltige Unternehmensführung im Gebiet des Marketing aus Wissenschafts- und Praxisperspektive integriert betrachtet. Das Ziel des Sammelwerks ist es, zunächst den Begriff des Sustainable Marketing Management wissenschaftlich-konzeptionell zu erläutern, um der gegenwärtigen Inhaltsentleerung dieses und ähnlicher Begrifflichkeiten entgegenzuwirken. Ferner soll dem Leser entlang der Stufen des entscheidungsorientierten Managementansatzes (Ziele, Strategien, Umsetzung, Kontrolle) aus Wissenschaft und Praxis aufgearbeitete Best Practice-Praxisbeispiele präsentiert werden. So kann der Leser das eigene (unternehmerische) Handeln vergleichen und ggfs. entsprechend anpassen bzw. neu ausrichten. Dazu sollen insb. die Fallstudienbeiträge sowohl von einem Vertreter aus der Wissenschaft als auch aus der Praxis gemeinsam verfasst werden, um eine ganzheitliche Perspektive zu gewährleisten und dem integrativen Gedanken des Sammelwerkes Rechnung zu tragen.
Management And Marketing Management Und Marketing
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Author : Wolfgang J. Koschnick
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-06-03
Management And Marketing Management Und Marketing written by Wolfgang J. Koschnick and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-03 with Business & Economics categories.
No detailed description available for "Management and Marketing / Management und Marketing".
Arts And Cultural Management
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Author : Constance DeVereaux
language : en
Publisher: Routledge
Release Date : 2018-09-03
Arts And Cultural Management written by Constance DeVereaux and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Business & Economics categories.
Arts and Cultural Management: Sense and Sensibilities in the State of the Field opens a conversation that is much needed for anyone identifying arts management or cultural management as primary areas of research, teaching, or practice. In the evolution of any field arises the need for scrutiny, reflection, and critique, as well as to display the advancements and diversity in approaches and thinking that contribute to a discipline’s forward progression. While no one volume could encompass all that a discipline is or should be, a representational snapshot serves as a valuable benchmark. This book is addressed to those who operate as researchers, scholars, and practitioners of arts and cultural management. Driven by concerns about quality of life, globalization, development of economies, education of youth, the increasing mobility of cultural groups, and many other significant issues of the twenty-first century, governments and individuals have increasingly turned to arts and culture as means of mitigating or resolving tough policy issues. For their growth, arts and culture sectors depend on people in positions of leadership and management who play a significant role in the creation, production, exhibition, dissemination, interpretation, and evaluation of arts and culture experiences for publics and policies. Less than a century old as a formal field of inquiry, however, arts and cultural management has been in flux since its inception. What is arts and cultural management? remains an open question. A comprehensive literature on the discipline, as an object of study, is still developing. This State of the Discipline offers a benchmark for those interested in the evolution and development of arts and cultural management as a branch of knowledge alongside more established disciplines of research and scholarship.
Subject Catalog
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Author : Library of Congress
language : en
Publisher:
Release Date :
Subject Catalog written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Library Of Congress Catalog
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Author : Library of Congress
language : en
Publisher:
Release Date : 1970
Library Of Congress Catalog written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Subject catalogs categories.
Handbook Of Research On Management And Strategies For Digital Enterprise Transformation
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Author : Sandhu, Kamaljeet
language : en
Publisher: IGI Global
Release Date : 2021-04-02
Handbook Of Research On Management And Strategies For Digital Enterprise Transformation written by Sandhu, Kamaljeet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Business & Economics categories.
From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.
Library Of Congress Catalogs
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Author : Library of Congress
language : en
Publisher:
Release Date : 1978
Library Of Congress Catalogs written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.
Strategisches It Management
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Author :
language : de
Publisher: Symposion Publishing GmbH
Release Date : 2003
Strategisches It Management written by and has been published by Symposion Publishing GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Vorwort IT-Strategie und Geschäftsstrategie IT-Governance I Was gehört zu einer IT-Strategie? Das IT-Prozess-Modell IT-Innovationsprozesse Service-Level-Management Beziehungsmanagement-Prozess Durch Personalmanagement zur Marktfähigkeit IT-Controlling IT-Governance II Die neue Rolle der IT als Dienstleister E-Organisation ITIL Das Geschäftsprozessmodell eTOM IT-Benchmarking Was bietet dieses Werk? In diesem Buch berichten Fachautoren (IT-Führungskräfte, IT-Berater und -Dienstleister) aus der Praxis über das Verhältnis "IT-Strategie - Geschäftsstrategie" und geben einen fundierten Überblick über Kernleistungsprozesse der IT und aktuelle Organisations- und Referenzmodelle. Das praxisorientierte Handbuch beinhaltet u.a. die Themen: IT-Governance und IT-Prozessmodell, wertorientierte Innovations- und Service-gestaltung sowie die Neuausrich-tung der IT anhand von Referenzmodellen wie ITIL oder eTOM. Wer braucht dieses Werk?
The Blind Side Of The Heart
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Author : Julia Franck
language : en
Publisher: Random House
Release Date : 2009-10-06
The Blind Side Of The Heart written by Julia Franck and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Fiction categories.
Amid the chaos of civilians fleeing west in a provincial German railway station in 1945 Helene has brought her seven-year-old son. Having survived with him through the horrors and deprivations of the war years, she abandons him on the station platform and never returns. This is a tale of hope, loneliness and love, and of a life lived in terrible times. It is a great family novel, a powerful portrayal of an era, and the story of a fascinating woman. Shortlisted for the Independent Foreign Fiction Prize 2010.