Beyond The Logo
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Beyond The Logo
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Author : Emma Jane Carter
language : en
Publisher:
Release Date : 2013
Beyond The Logo written by Emma Jane Carter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Branding (Marketing) categories.
Welcome to the era of the Total Brand Experience! Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising. Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. " I love this book; it's engagingly written, nicely illustrated, cleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It's a 'must read' if you own a business or you're in charge of a brand. Read this book before your competitors do!" Mike Harris, Founder of three iconic billion-pound brands: First Direct, Mercury Communications, and Egg
Beyond Logos
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Author : Clare Dowdy
language : en
Publisher: Rotovision
Release Date : 2003-01
Beyond Logos written by Clare Dowdy and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01 with Design categories.
Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.
Beyond Branding
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Beyond Branding written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
Smashing Logo Design
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Author : Gareth Hardy
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-12
Smashing Logo Design written by Gareth Hardy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Computers categories.
The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.
Book Of Branding
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Author : Radim Malinic
language : en
Publisher: Brand Nu Limited
Release Date : 2019-11-11
Book Of Branding written by Radim Malinic and has been published by Brand Nu Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Design categories.
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Dynamic Brands Recognisable Beyond The Logo Protectable As A Brand And More An Established Innovation
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Author : Gilberto Cavagna di Gualdana
language : en
Publisher:
Release Date : 2023
Dynamic Brands Recognisable Beyond The Logo Protectable As A Brand And More An Established Innovation written by Gilberto Cavagna di Gualdana and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Brand name products categories.
Myths Of Branding
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Author : Simon Bailey
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-01-03
Myths Of Branding written by Simon Bailey and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-03 with Business & Economics categories.
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Beyond Brand Master Your Power Joy And Media To Live Your Legacy
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Author : Joy Donnell
language : en
Publisher: Superjoy Media
Release Date : 2019-10-24
Beyond Brand Master Your Power Joy And Media To Live Your Legacy written by Joy Donnell and has been published by Superjoy Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-24 with Business & Economics categories.
Becoming a brand sounds like a big idea for people, but it's actually a small, limiting concept. Humans are creators, changemakers, disruptors, and innovators. We're the forces that shift behaviors, environments, and norms. To limit our abilities to finite public images is a disservice to human advancement as well as personal growth.For those seeking a different direction, Beyond Brand explores tapping your power, inner joy and media outreach to build cultural legacy - a legacy you can live in real-time as well as leave behind. Through stories, self examination, best practices and strategy, Donnell explores how to keep what you create aligned with who you are becoming.You're human. You deserve to be more than a brand. Look beyond brand and live your legacy.
Deconstructing Logo Design
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Author : Matthew Healey
language : en
Publisher: Rotovision
Release Date : 2010
Deconstructing Logo Design written by Matthew Healey and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Branding (Marketing) categories.
Deconstructing Logo Design is a practical and inspirational guide to logo design. The book works on two levels—on one hand it is a showcase of over 500 great logos from around the world, but it also goes one step further by analyzing how and why logos are constructed to successfully communicate and convey brand value. The logos included in this book are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing and Marketing, Real Estate and Development, Retail, Health and Beauty, Media and Entertainment, Sports, Nonprofit, Public Sector, Environment, Web and Telecom, and Architecture and Design. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. “Focus On” sections provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design. Deconstructing Logo Design allows readers to learn from successful international logo solutions, which they can then take away and apply to their own designs. It is a must-have book for any logo designer.
Branding Beyond Logo And Colors
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Author : Lucy Surhyel Newman
language : en
Publisher:
Release Date : 2015
Branding Beyond Logo And Colors written by Lucy Surhyel Newman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.