Blogger Als Markenbotschafter Zwischen Authentizit T Und Bezahlter Produktplatzierung Im Internet
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Blogger Als Markenbotschafter Zwischen Authentizit T Und Bezahlter Produktplatzierung Im Internet
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Author : Saskia Schneider
language : de
Publisher: GRIN Verlag
Release Date : 2017-03-27
Blogger Als Markenbotschafter Zwischen Authentizit T Und Bezahlter Produktplatzierung Im Internet written by Saskia Schneider and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-27 with Business & Economics categories.
Wenn Luisa Eckhard alias ‚Luisa Lion‘ ihrem Weblog Style-Roulette von ihrem Lieblingsparfüm erzählt, erfahren das im besten Fall 60.000 Leser des Blogs und 183.000 Follower auf Instagram und weitere Fans auf anderen Plattformen. Häufig lassen sich bekannte Blogger jedoch auch für Empfehlungen auf ihren Seiten im Internet und anderen Social Media-Plattformen bezahlen. Vor Anfragen für Kooperationen können sich die ‚großen Namen‘ der Blogger-Branche kaum retten. Sie sind ‚Menschen wie du und ich‘, die aus ihrem Alltag berichten, mit den gleichen Sorgen und Zielen wie ‚normale‘ Menschen und haben so ein hohes Identifikationspotential. Die Einbindung von Produktplatzierungen in diese Erfahrungsberichte gilt daher als besonders effektiv – und authentisch. In diesem Buch wird die Frage beantwortet, wie Luisa Eckhard Authentizität sicherstellt. Die Grundlage für die Beantwortung der Forschungsfrage ist die Beschäftigung mit dem Begriff der Authentizität, der dann in die Blogosphäre übertragen wird. Auf Basis der Begriffsbestimmung wird die (Inhalts-) Analyse des Weblogs Aufschluss über die Ausgangsfrage geben. Aus dem Inhalt: - Weblogs; - Authentizität; - Bloganalyse; - Product Placement; - Style-Roulette
Blogger Als Markenbotschafter Zwischen Authentizit T Und Bezahlter Produktplatzierung Im Internet
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Author : Saskia Schneider
language : de
Publisher:
Release Date : 2017-05-05
Blogger Als Markenbotschafter Zwischen Authentizit T Und Bezahlter Produktplatzierung Im Internet written by Saskia Schneider and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-05 with categories.
Wenn Luisa Eckhard alias 'Luisa Lion' ihrem Weblog Style-Roulette von ihrem Lieblingsparfum erzahlt, erfahren das im besten Fall 60.000 Leser des Blogs und 183.000 Follower auf Instagram und weitere Fans auf anderen Plattformen. Haufig lassen sich bekannte Blogger jedoch auch fur Empfehlungen auf ihren Seiten im Internet und anderen Social Media-Plattformen bezahlen. Vor Anfragen fur Kooperationen konnen sich die 'groen Namen' der Blogger-Branche kaum retten. Sie sind 'Menschen wie du und ich', die aus ihrem Alltag berichten, mit den gleichen Sorgen und Zielen wie 'normale' Menschen und haben so ein hohes Identifikationspotential. Die Einbindung von Produktplatzierungen in diese Erfahrungsberichte gilt daher als besonders effektiv - und authentisch. In diesem Buch wird die Frage beantwortet, wie Luisa Eckhard Authentizitat sicherstellt. Die Grundlage fur die Beantwortung der Forschungsfrage ist die Beschaftigung mit dem Begriff der Authentizitat, der dann in die Blogosphare ubertragen wird. Auf Basis der Begriffsbestimmung wird die (Inhalts-) Analyse des Weblogs Aufschluss uber die Ausgangsfrage geben. Aus dem Inhalt: - Weblogs; - Authentizitat; - Bloganalyse; - Product Placement; - Style-Roulette
Ebusiness Ecommerce
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Author : Andreas Meier
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-03-26
Ebusiness Ecommerce written by Andreas Meier and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-26 with Business & Economics categories.
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
Emarketing Excellence
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Author : PR Smith
language : en
Publisher: Routledge
Release Date : 2012-10-12
Emarketing Excellence written by PR Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Be Strong And Courageous
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Author : Booki Nova
language : en
Publisher:
Release Date : 2019-10-06
Be Strong And Courageous written by Booki Nova and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-06 with categories.
This handy 6" x 9" lined notebook is A great inexpensive gift idea for any occasion.it makes a great birthday, Thanksgiving, Christmas or couple anniversary Gift For Lion lovers 6X9 inch, 110 pages, lightly lined, matte softcover
Paid Owned Earned
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Author : Nick Burcher
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Paid Owned Earned written by Nick Burcher and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.
Digital Business Leadership
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Branded Entertainment
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Author : Jean-Marc Lehu
language : en
Publisher: Kogan Page Publishers
Release Date : 2007-03-03
Branded Entertainment written by Jean-Marc Lehu and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-03 with Business & Economics categories.
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.