Bottom Line Selling
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Bottom Line Selling
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Author : Jack Malcolm
language : en
Publisher: McGraw-Hill/Contemporary
Release Date : 1999
Bottom Line Selling written by Jack Malcolm and has been published by McGraw-Hill/Contemporary this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Bottom-Line Selling gives you the fundamental tools to understand customers' business issues and to present yourself credibly as a true consultant who can deliver financially measurable business solutions. This is the first book to look at financial statements and business issues solely from the point of view of the professional salesperson. Every concept in this book can be put to work immediately to help you get the job done.
The Power Of Positive Profit
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Author : Graham Foster
language : en
Publisher: John Wiley & Sons
Release Date : 2007-02-16
The Power Of Positive Profit written by Graham Foster and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-16 with Business & Economics categories.
When businesses struggle they often try to make up for it by cutting costs to increase sales, but volume selling isn’t real success because you can’t do it forever. In this book, Graham Foster shares powerful business lessons on how to sell at the right price and maintain solid margins. This is the ultimate guide to keep your company growing and healthy.
The New Bottom Line
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Author : Alan Mitchell
language : en
Publisher: John Wiley & Sons
Release Date : 2004-07-16
The New Bottom Line written by Alan Mitchell and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-16 with Business & Economics categories.
This radical, provocative and inspiring book explores a tectonicshift at the very heart of business. A shift that?s making the oldbottom line of corporate profitability the servant of a new master:a new ?person-centric? bottom line of personal profitability orvalue ?in my life?. So what? No bottom line? No more profit? Of course not! Every organization must cover its costs. Everybusiness has to make a profit to survive. The authors of The NewGlobal Line remarkably show that the necessary requirements fordoing so are changing, and why this transformation ? containingimportant elements of both evolution and revolution ? is under way,how it?s undermining the foundations of once-great businesses andbrands, and how its throwing up huge new opportunities.
Bottom Line Selling
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Author : Jack Malcolm
language : en
Publisher: Libertary Company
Release Date : 2014-05-14
Bottom Line Selling written by Jack Malcolm and has been published by Libertary Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-14 with Selling categories.
Your customers and prospects are too busy to bother with any salesperson who promises to "add value" without an in-depth understanding of their business. The only way to add measurable value to your customers-the kind that gets the attention of high-level decision makers-is to understand how their business generates cash, bring solid ideas for improving their cash flow engine, and speak the language that resonates with them. Bottom-Line Selling shows you how to stand out by becoming a cash flow engineer. "I read a lot of business books, more than 100 a year, and I can say without question that Bottom-Line Selling is absolutely one of my all time favorites. If you want to clearly understand how to use business acumen, competitive intelligence and your customer's financials to position yourself as a trusted advisor and close major deals, this is a MUST read book."-John Spence - one of America's top 100 business thought leaders "I receive several calls each day from salespeople attempting to get on my calendar to pitch their product or service. I never cease to be amazed at how low the quality is of the calls and emails that I get and how little the people know about my business. If they read this book, they may have a chance to get my attention."-Bill Davidson, Senior Vice President, Global Marketing and Investor Relations, Qualcomm "The ability to connect with our customers, intelligently discussing the business issues is critical to sales success. Jack Malcolm's Bottom-Line Selling is the best resource I've seen to help sales people have meaningful conversations on business and financial issues. It's a must read for all sales professionals and should be a desktop reference for anyone who deals with customers."-Dave Brock, President and CEO, Partners In EXCELLENCE "Rarely in sales do you find a methodology that goes past just getting the deal and actually gives you a model to demonstrate significant top and bottom line impact for your customers. In today's world where multi-level sales relationships are even more critical than ever, Bottom-Line Selling is a fantastic working guide to anyone who wants to be a world class consultative seller."-Alexander Turnbull, Director, Fonterra.
Value Based Marketing For Bottom Line Success
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Author : J. Nicholas DeBonis
language : en
Publisher: McGraw Hill Professional
Release Date : 2002-11-22
Value Based Marketing For Bottom Line Success written by J. Nicholas DeBonis and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-22 with Business & Economics categories.
To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers. Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what’s in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace. Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company’s value model. A value-focused strategy, by definition, isn’t a mass marketing strategy; it’s a targeted laser strategy directed at chosen value segments that are profitable for the supplier. This text offers a customer value creation model, which shows how to create and sustain competitive advantage while delivering customer value and offers a method for quantifying customer lifetime value (CLV), which enables a company to identify which customer value segments it should target.
Up Your Bottom Line
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Author : Bob Urichuck
language : en
Publisher:
Release Date : 2001
Up Your Bottom Line written by Bob Urichuck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Selling categories.
So What S The Bottom Line
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Author : Yitzchok Saftlas
language : en
Publisher: Morgan James Publishing
Release Date : 2016-01-26
So What S The Bottom Line written by Yitzchok Saftlas and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-26 with Business & Economics categories.
“A compass to guide the experienced executive or the marketing novice through any step in planning or organizing a selling strategy” (Hon. Bob Turner, noted media executive and former US congressman). Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What’s the Bottom Line? by master of marketing Yitzchok Saftlas teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution. Wise and to the point, each of the seventy-six short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas’s acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line. “Job well done . . . A simple quick read with tangible to do’s and lessons for those who are starting out or for those who have been in the business for years.” —Jonathan Gassman, CEO of Gassman Financial Group “I enjoyed this book immensely. It’s filled with fascinating insights and practical strategies to take any business to the next level and beyond.” —David J. Lieberman, PhD, New York Times–bestselling author of Never Get Angry Again “An indispensable resource for anyone looking to make a mark in today’s world. It is as engaging as it is educational—the type of book you read in a single setting, and then re-read at a snail’s pace.” —Bill O’Reilly, president, The November Team
The Bottom Line
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Author : Chinmay Ananda
language : en
Publisher: Notion Press
Release Date : 2022-06-13
The Bottom Line written by Chinmay Ananda and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-13 with Business & Economics categories.
What do you see above? Some of you may say “circle”, some others may describe it as the “moon”. It’s all about perspective, don’t you agree? The same is true with the world of numbers. Engineers (like the author of this book) may look at numbers with a solution mindset, while those with a formal finance education or a traditional accounting background may view numbers with a compliance mindset. Whichever way you look at numbers, there’s no shying away from them, especially if you are a business owner or a key decision-maker. For most business decisions are related to numbers. Everyone needs to know how to interpret numbers! They help decision-makers make crucial decisions that impact the bottom line of their companies. Most often than not, these numbers are in the form of data. Data is like crude oil. There is a wealth of information waiting to be filtered out. The filtered information is ‘relevant information’ that makes all the difference between success and failure. When this information is communicated through stories, it sparks off a meaningful conversation. That is what this book attempts to do. After reading this book, you will not just be able to understand numbers but you will also be able to analyse them and interpret the stories they are trying to tell you. In short, you will be able to look at the circle and see the moon!
Land And Expand
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Author : Patricia Watkins
language : en
Publisher:
Release Date : 2020-09
Land And Expand written by Patricia Watkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09 with categories.
Delighted, loyal customers will buy more solutions, and more services from you. Land and EXPAND shows CXOs and sales executives within companies of all sizes how to increase their sales most effectively by using the proven strategies of the 'Land and EXPAND Sales Framework.' This book is packed full of research, real-life experiences, and tools that you can put into immediate use in your company. Implementing the strategies in the 'Land and Expand Sales Framework' is the fastest path to expanding your company's top and bottom line.
Digital Publishing Profits
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Author : Quinn Barrett
language : en
Publisher:
Release Date : 2012-10-01
Digital Publishing Profits written by Quinn Barrett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-01 with Business & Economics categories.
What makes a bestselling book? In a word . . . sales. A striking book cover, compelling content and great writing are also essential ingredients to a book or novel's success; but if nobody is buying your book, you'll never have a chance of achieving monetary success, let alone bestseller status. So whether you're shooting for the stars or just looking to augment your household income by writing and selling e-books on Kindle, Smashwords, or Apple's iBookstore, you'll need to initiate a content-specific strategy if you hope to realize significant bottom line profits. "Digital Publishing Profits: 10 Strategies to Positively Impact Your Bottom Line Marketing and Selling E-Books" was developed to help writers and authors make the crucial transition from their creative mindset to becoming digital business strategists. Writing a book or novel is only half the equation. The business of marketing and selling e-books can and should be a creative process as well. There's never been a better time to be a writer. Social networking, digital media, and new web-based technologies are making the business of book selling easier than ever. The strategies contained in this book are the foundation for any emerging digital age book business. By implementing these 10 strategies, the joy of writing can also become the thrill of profitability.