Branchenspezifisches Social Media Marketing Auf Instagram
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Branchenspezifisches Social Media Marketing Auf Instagram
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Author : Isabelle Meuth
language : de
Publisher: GRIN Verlag
Release Date : 2015-11-23
Branchenspezifisches Social Media Marketing Auf Instagram written by Isabelle Meuth and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-23 with Business & Economics categories.
Masterarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hamburg Media School, Sprache: Deutsch, Abstract: Das Internet und Social Media sind seit geraumer Zeit ein nicht mehr wegzudenkender Bestandteil des alltäglichen Lebens geworden. Die Nutzer können jederzeit und an nahezu jedem Ort nach Informationen suchen, miteinander kommunizieren, Produkte oder Dienstleistungen bewerten, Spiele spielen sowie Fotos oder Videos konsumieren. Sowohl der Austausch zu bestimmten Themen oder Produkten in Communities als auch Empfehlungen oder Kritiken zu Marken, Unternehmen oder Angeboten machen einen großen Teil der Partizipation aus. Die aktive Teilnahme, die sich durch die Produktion sowie den Konsum von Inhalten auszeichnet, ist ein elementarer Bestandteil des Webs 2.0 geworden und gewinnt an kontinuierlich wachsender Bedeutung. Unternehmen mussten sich während der Etablierung der sozialen Plattformen damit befassen, wie sie sich innerhalb dieser platzieren und in welcher Form sie Marketing betreiben, da sich ein Großteil ihrer Kunden dort bewegt. Somit haben viele Unternehmen ihre Marketingaktivitäten auf Facebook, Twitter oder auch YouTube ausgeweitet und sind innerhalb dieser durch angelegte und moderierte Fan-Seiten oder Werbemaßnahmen präsent. Dadurch, dass zahlreiche Unternehmen aus unterschiedlichen Branchen auf den etablierten Plattformen aktiv sind, konnten umfassende branchenspezifische Handlungsempfehlungen, Marketingstrategien und Vorgehensweisen identifiziert werden, nach denen diese sich richten können. Durch die wachsenden Nutzerzahlen auf den neuen Plattformen stehen sie jedoch erneut vor der Herausforderung, auch auf diesen aktiv zu werden und ihre Zielgruppe durch Marketingaktivitäten zu erreichen. Das Problem, mit dem sich die meisten Unternehmen auseinandersetzen müssen, ist die Herangehensweise an die neuen Plattformen, weil noch keine etablierten, branchenspezifischen Richtlinien bestehen. Fragen, die damit einhergehen, sind beispielsweise welche Inhalte sich bewähren, in welchen zeitlichen Abständen Inhalte geteilt werden sollten oder wie die höchste Interaktion erzeugt werden kann. Um diese Fragen zu beantworten, ist eine Analyse erforderlich, die sich mit den Erfolgsfaktoren und den Vorgehensweisen bisher erfolgreicher Accounts unterschiedlicher Branchen auseinandersetzt. Aufgrund der hohen Anzahl neuer Plattformen beschränkt sich diese Arbeit auf die Analyse der Marketingaktivitäten auf der sozialen Plattform Instagram, da diese im Zeitraum von Januar bis September 2014 den größten Nutzerzuwachs aller sozialen Plattformen erzielte.
Instagram Marketing
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Author : Mark Robertson
language : en
Publisher:
Release Date :
Instagram Marketing written by Mark Robertson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Attract Hyper-Targeted Instagram Followers, Convert Followers to Paying Customers, & Expand your Brand Using Instagram Today only, get this bestseller for a special price. Did you know you can grow your business with Instagram Stories? Learn to get more followers, drive more traffic to your website, and sell more of your products and services with this book! Here Is A Preview Of What You'll Read... What Is Instagram? Instagram Marketing Instagram’s Reach How Important Is Instagram For Your Brand? How To Gain Followers Fast? Building An Instagram Strategy Creating Content On Instagram Instagram’s Business Tools And much, much more! Download your copy today! Take action today and download this book now at a special price!
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Author : Tama Leaver
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-22
Instagram written by Tama Leaver and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-22 with Social Science categories.
Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010. In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues. Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.
Instagram Marketing Algorithms
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Author : Michael Gates
language : en
Publisher: Michael Gates
Release Date : 2020-10-06
Instagram Marketing Algorithms written by Michael Gates and has been published by Michael Gates this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-06 with Business & Economics categories.
The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand's message. Social media has certainly revolutionized our lives. Instagram has stood the test of time and is now one of the most popular social networking platforms today. So, if your brand isn't already on Instagram, then there is no time like the present to get started. Instagram has been around for a while, but not a lot of people know how to make the most of its features. The creators of this platform keep introducing new features along with changes to the algorithm. So, it is quintessential that you stay on top of all the updates. In this book, you will learn about the things you need to increase your following on Instagram so you can maximize your profits. You will be given information about the different benefits you can reap by using Instagram. You will learn about various tips for choosing the perfect Instagram name and tricks to optimize your brand's Instagram profile. Apart from this, you will also learn about specific strategies for building your niche on Instagram and thoroughly engage your audience. Marketing on Instagram and how you can increase your following are also discussed in detail in this book. A combination of all these factors will ensure that your brand makes the most of all that Instagram has to offer. You will want to make sure that whatever strategy you start to use on Instagram is going to keep the focus on the brand that you have built and how that brand sees the world. Instagram is great for sharing videos and photos so make sure that when you connect the business with your followers, make sure that it stays consistent with your brand rather than straying away or showing things that just don't go together. Use your brand or company name in hashtags: the hashtags that you pick don't have to be complicated. If you already have a pretty good following on Instagram, or your brand name is well known, go ahead and use this as one of your hashtags. This will make it easier for your followers to find you because they can just search the name and find some of your posts. Make a follower famous: it is not just about your followers checking out your posts, it is about how you interact with your followers. Take the time to look over the pages of your followers and then like and share some of their posts. This helps to show the customers that you really appreciate them because you are acknowledging their cool posts and sharing them with others on your page. Be careful with this one though because some may be personal and you should always ask for permission beforehand if you are unsure whether they would like it shared or not. So, if you are ready to learn more, then let us get started immediately!
Instagram Marketing Algorithms Secrets
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Author : Jordan Connery
language : en
Publisher: Jordan Connery
Release Date : 2021-02-16
Instagram Marketing Algorithms Secrets written by Jordan Connery and has been published by Jordan Connery this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-16 with Business & Economics categories.
Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion. Instagram is extremely unique in so many ways and is the combination of almost all the social media sites available and then some. Photos, videos, music, color, trends, tags, stories and messages: it’s all there. It has the potential to support many brands and business types around the world. The continued growth does not show any indication that it will end any time soon. It’s time for you to join in the fun and get your slice of the pie. With 1 billion users, it’s big world to take advantage of! Use the tools, visit the websites and apps, and explore the world of Instagram for yourself. All of these guidelines will help you build an impactful brand or your small business on Instagram. Build profit, fuel growth and create a better, more recognizable, successful brand, starting today! If you’re confused with all the large amount of available, this book will set things straight for you. You don’t need any other book to learn about Instagram marketing. You don’t need to search for more information or check for other available methods. You don’t even need to worry of doing questionable things that could get you banned on Instagram. Everything that you need to get started is already in this book. All that is left for you to do is to read it and apply it to your business. So grab the book and start learning how to market your business on Instagram!
Instagram For Business For Dummies
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Author : Jenn Herman
language : en
Publisher: John Wiley & Sons
Release Date : 2021-01-20
Instagram For Business For Dummies written by Jenn Herman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-20 with Business & Economics categories.
Put your best brand story in front of 1+ billion users! One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives. The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers. Set up your account, profile, and analytics Upload content and get smart with IG Stories and live video Build and target paid advertising Master the art of the hashtag Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.
Social Media Marketing On Instagram Exploration Of Strategic Perspectives
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Author : Lisa Jessen
language : en
Publisher: GRIN Verlag
Release Date : 2018-06-20
Social Media Marketing On Instagram Exploration Of Strategic Perspectives written by Lisa Jessen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-20 with Business & Economics categories.
Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world’s leading social media platforms. The reason for the increasing relevance of Instagram is its mobile, local, social and visual character, which reflects how individuals are currently using social media and will continue to do so in the future. Instagram's combination of emotional visual content, story-telling and interaction with the community also makes it a platform that allows brands to differentiate themselves from others - to become unique in what are often very saturated markets. While Instagram is a new application and previous research focuses mainly on long established social media platforms such as Facebook, this thesis aims to explore the various strategic perspectives of successful social media marketing on Instagram by developing a theoretical frame work and presenting the practical strategies of three very different organisations in a multiple-case study design. The framework and the case studies prove that the five identified social media dimensions - content marketing, engagement marketing, influencer marketing, hashtags and Instagram advertising - are applied in practice but are adapted very individual on each organisation, its goals and its target group.
Ultimate Profits Guide To Instagram Marketing Strategies
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Author : Laura Maya
language : en
Publisher: Estalontech
Release Date : 2018-12-13
Ultimate Profits Guide To Instagram Marketing Strategies written by Laura Maya and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-13 with Business & Economics categories.
Are you still struggling to promote your brand to widely scattered masses , low traffic, sporadic sales, limited reach, or sparse engagement crippling Your business success? You can drive brand awareness, grow traffic & increase sales with Instagram which has nearly 1 billion monthly active users that you can convert into tons of targeted visitors for your offers without spending a fortune. Let’s check out some interesting numbers that will get you glued to Instagram Marketing- • More than 95 Million photos and videos are uploaded to Instagram every day. • Instagram stories have more than 400 Million active daily consumers. • The Instagram ad revenues will cross $10 Billion by 2019. • 90% of the top 100 global brands now use Instagram. • Instagram clocks up 3.5 Billion likes every day. • More than 80% of registered Instagram accounts follow a business on that social network To become successful, you need proper information that is proven and tested, as well as keeps you in good shape and saves you from losing your time and money. Don’t worry, here’s an easy and proven system to add this ultimate online marketing giant to your marketing mix and take your business to cloud 9. Presenting… Ultimate Profits Guide to Instagram Marketing Strategies Image and video marketing has never been more important. Video marketing is known to increase revenue by 49%. Imagine if you started getting 50% more sales in your business. What would you do with that increase? Would you expand your business even more? Outsource so you could focus on the tasks you find most enjoyable? Take time off to travel? This step-by-step training guide will take you by the hand and teach you how to effectively target your desired audience by communicate visually with your fans, followers and customers. With its proper use, you can easily boost the authority of your website and demonstrate expertise in your niche .And, MOST IMPORTANTLY, You can use advanced Instagram monetization strategies to boost sales and profits.
Social Media Marketing Mastery
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Author : Robert Grow
language : en
Publisher:
Release Date : 2020-10-17
Social Media Marketing Mastery written by Robert Grow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-17 with categories.
This collection includes the top books to help you improve, grow, and master your social media marketing skills. Even though the strategies and tactics described in these books have proven effective, you must still be open to experimenting to see which can really bring you results. You should also always be mindful of your Instagram, Facebook, and Youtube activities. While you can outsource the job, it is still your responsibility to make sure that your posts are beneficial to your brand and that your activities can bring results. Be on top of your online activities as it can make or break your business. These books will help you achieve your goals. This Book Includes: YOUTUBE MASTERY MARKETING 2020 The ultimate beginners guide with the latest secrets on how to do social media business growing a top video channel and build a profitable passive income source FACEBOOK MARKETING ADVERTISING 2020 The ultimate beginners guide with the latest strategies on how to become a top influencer even if you have a small business (social media mastery ads guide) INSTAGRAM MARKETING ADVERTISING 2020 Secrets on how to do personal branding in the right way and becoming a top influencer even if you have a small business (social media mastery beginners guide)
Instagram Reels Marketing
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Author : Dwayne Anderson
language : en
Publisher: Estalontech
Release Date : 2020-10-17
Instagram Reels Marketing written by Dwayne Anderson and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-17 with Computers categories.
Instagram Reels Marketing Instagram Reels Is The Latest Addition In The Top Marketers’ Social Media Marketing Arsenal! If you haven’t heard about it or are confused about how to get started, we’re here to help. Everything you need to know is right here. This Is An Excellent Opportunity To Learn How To Get Started With Instagram Reels Marketing To Interact With A Wider Audience, Fuel Your Branding Endeavors, And Help Brands Cash Upon More ROI. Instagram Reels is the latest format of Instagram Stories that can be used to create and share 15-second video clips either with your followers or, if you have a public account, with the larger Instagram community via the Explore page. And since video content is all the rage now, top brands are using Instagram Reels for business marketing by sharing short video content to convey their branding and advertising messages on the Explore page as well as with followers, to gain massive traction. As it rolled out to the majority of users in August 2020, this feature is being made available across 50 countries, including the U.S., making it an impeccable platform to interact with audiences and fuel your branding endeavors. The timing is also fortuitous, given TikTok’s uncertain future in the U.S. as the Trump administration weighs either banning the Chinese-owned app entirely or forcing it to sell off its U.S. operations. To put this further into perspective, let’s take a look at a few stats… The average time spent on Instagram increased by 3.5% since the launch of Instagram Reels. For Example Some published data reflects recent development as follows ; - Two-thirds of the NBA’s franchises have posted at least one Reel since the feature launched in the United States. -The Los Angeles Lakers top the league in engagement on Instagram Reels with more than 385,000 engagements and more than 4.1M plays on a single video. -Louis Vuitton averages 7M views on each Reel and are still increasing -Sephora France gets more than 453K views on each Reel and more That is great news for businesses that want to survive and thrive despite the challenging economic conditions. So, here we are with our Awesome course - Instagram Reels Marketing! This guide will discuss why Instagram Reels Marketing is important for your business, as well as the process of creating attention-grabbing sales-oriented videos on them and all the answers about utilizing this platform. All in all, it is jam-loaded with information on how to showcase your brands using the Instagram Reels in an effective way and inspire sales-oriented actions from your Instagram Page. This course covers: -All you need to know to get started with Instagram Reels -Find out how to use Instagram Reels for Business Marketing -Explore the difference between Instagram Reels & TikTok -Discover how to produce Reels content that will successfully engage users -Find out how to run a successful Instagram Giveaway -Explore the tips and ideas on how to use Instagram Reels to grow your Brand -Find out can Instagram takedown TikTok with Reels? -Discover is Instagram Reels Worth Pursuing? Pros and Cons for Marketers -Explore Instagram Reels Marketing Success Stories