Brand Bravery I Dieci Comandamenti Del Coraggio
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Brand Bravery I Dieci Comandamenti Del Coraggio
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Author : Paul Kemp-Robertson
language : it
Publisher:
Release Date : 2019
Brand Bravery I Dieci Comandamenti Del Coraggio written by Paul Kemp-Robertson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Brand Bravery I Dieci Comandamenti Del Coraggio
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Author : Paul Kemp-Robertson
language : it
Publisher: goWare
Release Date : 2019-10-31
Brand Bravery I Dieci Comandamenti Del Coraggio written by Paul Kemp-Robertson and has been published by goWare this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-31 with Business & Economics categories.
10 comandamenti d’importanza strategica per capire cosa sia oggi un brand. Patagonia, Nike, LEGO e molti altri casi di successo illustrano come la fusione di creatività, tecnologia e psicologia comportamentale abbia generato idee originali, con un impatto positivo sul business e sulla società. È la sfida del coraggio, soprattutto quello di abbattere le barriere tra interno ed esterno, target e persone, dipendenti e clienti, accompagnando le imprese fuori dalla propria comfort zone e dalle logiche dei silos. Perché il coraggio è contagioso ed è l’unico virus a rendere più forti i brand e le persone che li sostengono.
Discourse On The State Of The Jews
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Author : Simone Luzzatto
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-07-08
Discourse On The State Of The Jews written by Simone Luzzatto and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-08 with History categories.
In 1638, a small book of no more than 92 pages in octavo was published “appresso Gioanne Calleoni” under the title “Discourse on the State of the Jews and in particular those dwelling in the illustrious city of Venice.” It was dedicated to the Doge of Venice and his counsellors, who are labelled “lovers of Truth.” The author of the book was a certain Simone (Simḥa) Luzzatto, a native of Venice, where he lived and died, serving as rabbi for over fifty years during the course of the seventeenth century. Luzzatto’s political thesis is simple and, at the same time, temerarious, if not revolutionary: Venice can put an end to its political decline, he argues, by offering the Jews a monopoly on overseas commercial activity. This plan is highly recommendable because the Jews are “wellsuited for trade,” much more so than others (such as “foreigners,” for example). The rabbi opens his argument by recalling that trade and usury are the only occupations permitted to Jews. Within the confines of their historical situation, the Venetian Jews became particularly skilled at trade with partners from the Eastern Mediterranean countries. Luzzatto’s argument is that this talent could be put at the service of the Venetian government in order to maintain – or, more accurately, recover – its political importance as an intermediary between East and West. He was the first to define the role of the Jews on the basis of their economic and social functions, disregarding the classic categorisation of Judaism’s alleged privileged religious status in world history. Nonetheless, going beyond the socio-economic arguments of the book, it is essential to point out Luzzatto’s resort to sceptical strategies in order to plead in defence of the Venetian Jews. It is precisely his philosophical and political scepticism that makes Luzzatto’s texts so unique. This edition aims to grant access to his works and thought to English-speaking readers and scholars. By approaching his texts from this point of view, the editors hope to open a new path in research into Jewish culture and philosophy that will enable other scholars to develop new directions and new perspectives, stressing the interpenetration between Jews and the surrounding Christian and secular cultures.
The Contagious Commandments
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Author : Paul Kemp-Robertson
language : en
Publisher: Penguin UK
Release Date : 2018-11-01
The Contagious Commandments written by Paul Kemp-Robertson and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-01 with Business & Economics categories.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
The Brothers Ashkenazi
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Author : I.J. Singer
language : en
Publisher: Other Press, LLC
Release Date : 2010-10-19
The Brothers Ashkenazi written by I.J. Singer and has been published by Other Press, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-19 with Fiction categories.
In the Polish city of Lodz, the brothers Ashkenazi grew up very differently in talent and in temperament. Max, the firstborn, is fiercely intelligent and conniving, determined to succeed financially by any means necessary. Slower-witted Jacob is strong, handsome, and charming but without great purpose in life. While Max is driven by ambition and greed to be more successful than his brother, Jacob is drawn to easy living and decadence. As waves of industrialism and capitalism flood the city, the brothers and their families are torn apart by the clashing impulses of old piety and new skepticism, traditional ways and burgeoning appetites, and the hatred that grows between faiths, citizens, and classes. Despite all attempts to control their destinies, the brothers are caught up by forces of history, love, and fate, which shape and, ultimately, break them. First published in 1936, The Brothers Ashkenazi quickly became a best seller as a sprawling family saga. Breaking away from the introspective shtetl tales of classic nineteenth-century writers, I. J. Singer brought to Yiddish literature the multilayered plots, large casts of characters, and narrative sweep of the traditional European novel. Walking alongside such masters as Zola, Flaubert, and Tolstoy, I . J. Singer’s premodernist social novel stands as a masterpiece of storytelling.
Wait Until Spring Bandini
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Author : John Fante
language : en
Publisher: Canongate Books
Release Date : 1999-05-10
Wait Until Spring Bandini written by John Fante and has been published by Canongate Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-10 with Fiction categories.
A powerful, lyrical and touching tale of a turbulent adolescent trying to break out of the suffocating, prison-like confinements of family, poverty and religion in a small town, Wait Until Spring, Bandini tells the story of a winter in the childhood of Arturo Bandini, oldest son of Italian immigrants living in Colorado during the Great Depression. With its powerful and evocative account of tragic love affairs, grinding poverty and adolescence in turmoil, this first novel from the Bandini quartet is a much-neglected masterpiece of modern American literature.
Strategic Internal Communication
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Author : David Cowan
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-06-03
Strategic Internal Communication written by David Cowan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-03 with Business & Economics categories.
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.
Managing Corporate Communication
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Author : Rossella Gambetti
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Managing Corporate Communication written by Rossella Gambetti and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
The Years Of Alienation In Italy
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Author : Alessandra Diazzi
language : en
Publisher: Springer
Release Date : 2019-06-11
The Years Of Alienation In Italy written by Alessandra Diazzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with Social Science categories.
The Years of Alienation in Italy offers an interdisciplinary overview of the socio-political, psychological, philosophical, and cultural meanings that the notion of alienation took on in Italy between the 1960s and the 1970s. It addresses alienation as a social condition of estrangement caused by the capitalist system, a pathological state of the mind and an ontological condition of subjectivity. Contributors to the edited volume explore the pervasive influence this multifarious concept had on literature, cinema, architecture, and photography in Italy. The collection also theoretically reassesses the notion of alienation from a novel perspective, employing Italy as a paradigmatic case study in its pioneering role in the revolution of mental health care and factory work during these two decades.
Blood Libel
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Author : Hannah Johnson
language : en
Publisher: University of Michigan Press
Release Date : 2012-07-09
Blood Libel written by Hannah Johnson and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-09 with History categories.
The first book investigating the recent historiography of the ritual murder accusation